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THEME development

THEME development. Design • Photography • Copy. THEME DEVELOPMENT. Concept/theme. Cover. Endsheets. Title/Last page. Opening/Closing. Divisions. Sidebars. THE CREATIVE PROCESS — BRAINSTORMING. • Make an inventory of all pertinent facts about the school.

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THEME development

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  1. THEMEdevelopment Design • Photography • Copy

  2. THEME DEVELOPMENT Concept/theme Cover Endsheets Title/Last page Opening/Closing Divisions Sidebars

  3. THE CREATIVE PROCESS —BRAINSTORMING • Make an inventory of all pertinent facts about the school. • Circle facts on the list that stand out. • Note similar items. • Identify key words.

  4. THE CREATIVE PROCESS —BRAINSTORMING • Using the key words, generate a list of catch phrases & concepts. • Consult other students, teachers, yearbook experts for additional phrases or concepts. • Check out magazines, billboards, CD covers, TV graphics for ideas.

  5. THE CREATIVE PROCESS —BRAINSTORMING Develop verbal possibilities • Brainstorm phrases that mean the same thing as your theme. • Brainstorm phrases that spin off key words in your phrase.

  6. THE CREATIVE PROCESS —BRAINSTORMING Consider school pride themes Better Yet For All the Right Reasons First & Foremost You Can’t Ask for Anything More Enough Said Can You Top This? One Better

  7. Theme: One School: Springstead High School Mascot: Eagles Colors: Red, White & Blue Enrollment: 1,876

  8. THE CREATIVE PROCESS —BRAINSTORMING Consider a play on the name of the school whatchamacallie (McCallie HS) Still Waters Run Deep (Stillwater HS) A League of OUr Own (Ohio University) South of the Border (Southview HS, 6 miles S. of MI border) Every Day is St. Patrick’s Day (St. Patrick’s HS) ahs (Abilene HS) Not Your Typical Hooker (Hooker HS)

  9. Theme: M & M School: McNeil High School Mascot: Mavericks Colors: Blue & Green Population: 3,200

  10. Theme: Always Blue School: Summit High School Mascot: Jaguars Colors: Blue & White Population: 2,230

  11. THE CREATIVE PROCESS —BRAINSTORMING Consider significant events A piece of cake (anniversary) XXX-rated (30th anniversary) A Full House Beats 3 of a Kind (9th grade added) First Class (1st graduating class) Pay atTENtion (10th anniversary) Doubletalk (schools merge) Fine Mess (construction)

  12. Theme: six degrees connects us School: Kiski Area HS Event: 10-year Anniversary

  13. Theme: enROUTE School: Oviedo HS Event Theme: School remodel Yr 3 This school has endured complete demolition & reconstruction for 3 years

  14. Theme: Moving On School: West Orange HS Event Theme: School remodel This school is being remodeled

  15. THE CREATIVE PROCESS —BRAINSTORMING Consider location Don’t blink (small, one stop light) Hitting the High Spots (on a hill) What’s the Catch? (on a lake) Who’s on First? (on first St.) Outstanding in Our Field (in a field)

  16. Theme: First & Central School: Little Rock Central High School Mascot: Tigers Colors: Gold & Black Population: 2,553

  17. Theme: Hoover at the Center School: Hoover High School Mascot: Pirates Colors: Orange & Black

  18. THE CREATIVE PROCESS —BRAINSTORMING Consider mascot or colors From Ray to Z (stingrays) Good Knight! We Speak Pirate Miners Allowed (the miners) Great Scot! (Scottish highlanders) A Horse of a Different Color (Mustangs)

  19. Theme: Bleed Black &Gold School: Hawamba High School Mascot: Indians Colors: Gold & Black

  20. Theme: No word theme: concept is traits of a lion School: McKinney High School Mascot: Lion Colors: Blue & Green Population: 3,200

  21. THE CREATIVE PROCESS —BRAINSTORMING Consider double-edged themes for comparison & contrast Now Look What You’ve Done! Inside Out There’s One in Every Crowd Too Much First, the Good News What Next? Try Not to Stare What’s Gotten into You?

  22. Theme: there’s a FIRST time for everything School: Maclay School Theme explained: First time the school had a football team, field and was rated number one in the district for academics

  23. THE CREATIVE PROCESS —BRAINSTORMING Consider fun themes It’s Not Easy Being Green It Takes All Kinds Your Guess is as Good as Mine Don’t Even Think About It! We Know You’re in There For a Good Time Call So?

  24. Theme:It’s About you School: Florence HS Mascot: Eagles Colors: Red & White Theme explained:

  25. Theme: i School: Oak Grove HS Colors: Green & White Population: 1,310 Notice that this theme emphasizes the individual warrior, the “I,” but the picture behind the “I” is the student population

  26. Theme: me. you. we. School: Trinity HS Colors: Red & white Population: 1,564 This theme also presents the individual experience vs. the group experience

  27. Explore the message of the theme BRAINSTORM What other ways can you say “there’s one in every crowd”? limited edition short supply innovative single inventive visionary artistic extraordinary bizarre atypical particular peculiar quirky idiosyncratic unique original one and only THE (whatever) different stand alone stand out individual special one of a kind just for you singled out authentic nonconformist rebel characteristic eccentric odd duck creative exotic dominant diverse alone all by myself designer odd extremes off beat non-matched weird oppositional clashing deviant defined exclusive personalized unparalleled outstanding indescribable incomparable mystic unsurpassed matchless bohemian my own

  28. Expand on the words used BRAINSTORM What are phrases that use “one” or “every”? ONE EVERY One of those days One up One way or another All in one breath All in one piece As one At one fell swoop Do you one better Every last one Go in one ear and out the other Go you one better Hole in one In one ear and out the other Just one of those things Kill two birds with one stone Like one of the family Off to one side On one hand Pull a fast one Six of one and half a dozen of the other One and all One and only One and the same One at a time One by one Then the next one One for the books One for the record books One good turn deserves another One in a thousand One in a hundred One in a million One jump ahead One move ahead One of these days There’s more than one way to skin a cat Wear more than one hat With one hand tied behind your back Every cloud has a silver lining Every dog has its day Every last one Every living soul Every minute counts Every moment counts Every now and again Every now and then Every once in a while Every time you turn around Every which way Everything but the kitchen sink Everything from A to Z Everything from soup to nuts At every turn Hang her every word Use every trick in the book With every other breath

  29. THE CREATIVE PROCESS —WORDS Apply verbal possibilities • Word Spin-offs • Alternate Word Spin-offs • Concept Spin-offs

  30. SINGLE WORD SPIN-OFFS Using the word “one,” come up with possible section spin-offs Theme: There’s One in Every Crowd Opening: Student Life: Academics: Sports: Organizations: People: Ads/Community: Closing:

  31. MULTIPLE WORD SPIN-OFFS Using the words “one” and “every,” come up with possible section spin-offs Theme: There’s One in Every Crowd Opening: Student Life: Academics: Sports: Organizations: People: Ads/Community: Closing:

  32. CONCEPT SPIN-OFFS Using the idea of “one in every crowd,” develop section spin-offs Theme: There’s One in Every Crowd Opening: Student Life: Academics: Sports: Organizations: People: Ads/Community: Closing:

  33. Theme:There’s One in Every Crowd Opening; Student Life; Academics; Sports;Organizations;People;Ads/Community; Closing limited edition short supply innovative single inventive visionary artistic extraordinary bizarre atypical particular peculiar quirky idiosyncratic unique original one and only THE (whatever) different stand alone stand out individual special one of a kind just for you singled out authentic nonconformist rebel characteristic eccentric odd duck creative exotic dominant diverse alone all by myself designer odd extremes off beat non-matched weird oppositional clashing deviant defined exclusive personalized unparalleled outstanding indescribable incomparable mystic unsurpassed matchless bohemian my own

  34. THE CREATIVE PROCESS —GRAPHICS Develop visual possibilities • Create a verbal and visual package that has impact. • Support both the words and graphics in every section of the book.

  35. THEMEdevelopment Design • Photography • Copy Workbook pages 3-4

  36. Logos are created for instant recognition Children recognize these from 50 feet away

  37. LOGOS: Name the company 1. 2. Adidas 3. Adobe Advantage Rent-a-Car 4. Allstate 5. Alltel

  38. Theme:red & white School: Camden Fairview HS Enrollment: 849 Note the design of the logo with the prominent ampersand

  39. The visual (ampersand) drives the theme development

  40. Rule 1- Bloom. Theme: OUR OWN beat School: Bellaire HS Note how the theme logo is a visual representation of a sound What graphic elements will be used for visual development ?

  41. What graphic elements will be used for visual development ?

  42. Notice the repetition of background

  43. Theme: NOISE School: Lovejoy HS Again, note how the theme logo is a visual representation of a sound What graphic elements here will be used for visual development ?

  44. the disquieting typeface Theme:NOISE School: Lovejoy HS Again, note how the theme logo is a visual representation of a sound the resonance the escalating, then dissipating background noise What graphic elements on this cover will be used for visual development ? the noise levels

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