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What’s Your Story? The Art of Engagement

What’s Your Story? The Art of Engagement . APASO March 9, 2011 Tom Kaiden President, Greater Philadelphia Cultural Alliance. Agenda. What’s Your Story? Cultural Alliance Case Study Engagement Framework Your Engagement Message. What’s Your Story?. What’s Your Story?. Elevator Speech:

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What’s Your Story? The Art of Engagement

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  1. What’s Your Story? The Art of Engagement APASO March 9, 2011 TomKaiden President, Greater Philadelphia Cultural Alliance

  2. Agenda What’s Your Story? Cultural Alliance Case Study Engagement Framework Your Engagement Message

  3. What’s Your Story?

  4. What’s Your Story? Elevator Speech: Tell me about your organization 2 sentences

  5. 6 Practices of Hi-Impact Nonprofits Serve and advocate Make markets work Inspire evangelists Nurture nonprofit networks Master the art of adaptation Share leadership Source: Forces for Good, Crutchfield & Mcleod-Grant, 2007.

  6. Cultural Alliance Case Study Evolving Engagement • Personal Engagement • Member Strategies: • Networking/Education • Group purchasing • Phillyfunguide.com • Funsavers

  7. Cultural Alliance Case Study Evolving Engagement • Personal Engagement • Member Strategies: • Networking/Education • Group purchasing • Phillyfunguide.com • Funsavers • Policy Engagement • Advocacy Strategies: • Research reports • Lobbying • Regrants

  8. Cultural Alliance Case Study Evolving Engagement • Personal Engagement • Member Strategies: • Networking/Education • Group purchasing • Phillyfunguide.com • Funsavers • Policy Engagement • Advocacy Strategies: • Research reports • Lobbying • Regrants • Community Engagement • Grassroots Strategies: • Neighborhood leaders • Asset Mapping • Story telling

  9. Cultural Alliance Case Study Evolving Engagement Policy Engagement Personal Engagement Core Message Community Engagement

  10. Cultural Alliance Case StudyObservations • Gap in policymaker support and political support • Policymakers need more street-level political support to increase funding and policy support • Community activists & voters see high value in the arts, but aren’t connected to the arts community • Political impression: stronger support for the arts will not be supported on the street

  11. Cultural Alliance Case Study Audience Needs • Policymakers: need to maintain economic and social momentum during an economic downturn • Artists, Arts & cultural organizations: want a vital arts community that grows stronger in products, support and revenue. • Community activists: seeking resources for individual and community growth • Arts participants & audiences: seeking continuance of individual vitality and growth despite tough economic times.

  12. Cultural Alliance Case Study Assets • Philadelphia’s arts are uniquely its own and strongly owned. • Philadelphia’s arts have the power to elevate the lives of individuals. • Philadelphia’s arts have the power to educate and socialize young children. • Philadelphia’s arts are an economic engine for renewal and growth. • Philadelphia’s arts help individuals come together and appreciate each other.

  13. Cultural Alliance Case Study Vitality and Growth are the two major benefits of arts and culture

  14. Arts & CultureIt’s how we grow. It’s an engine for economic growth. It has the power to elevate lives. It has the power to educate. We own it because it comes from us. It helps individuals come together and grow as a community.

  15. Arts & CultureIt’s how we grow. “Arts and Culture is greater Philadelphia’s renewable resource for personal, civic and economic growth. From the people, by the people and for the people, it adds spark to our children’s education, recharges our everyday lives, energizes our neighborhoods and powers economic investment and revitalization. Supporting arts and culture is how greater Philadelphia grows greater, stronger—and together.”

  16. Engagement Framework

  17. What’s Your Story? Elevator Speech: Tell me about your organization 2 sentences

  18. Thank you. Tom Kaiden tomk@philaculture.org

  19. After image

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