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Designing Newsletters. Consider: Audience Cost Frequency Size Artworks and formats Shape. Audience. Who are they What about demographics - how do they relate to the audience and its needs Is it a technical audience/newsletter - how would this impact on design?

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Presentation Transcript
Designing newsletters
Designing Newsletters

  • Consider:

  • Audience

  • Cost

  • Frequency

  • Size

  • Artworks and formats

  • Shape


Audience
Audience

  • Who are they

  • What about demographics - how do they relate to the audience and its needs

  • Is it a technical audience/newsletter - how would this impact on design?

  • Is it an audience of creative/artistic people - how would this impact on design?


Shape
Shape

  • Does the newsletter and requirements lend itself to a specific shape?

  • What shapes might work well - full A4 or A5 or tabloid size

  • What about the shapes within the pages - eg design freeform or modular?


Freqeuncy
Freqeuncy

  • Smaller size and pages for more frequent newsletters

  • Larger size and pages for less frequent newsletters


Designing newsletters 2
Designing Newsletters (2)

  • Design is significant element of newsletter

  • Should not overwhelm copy but help it


Basic rules
Basic Rules

  • Balance - white space, blocks of text, shapes of graphics, all elements in harmony

  • Proportion: are elements in correct proportions to page, each other, other elements

  • Sequence - the flow of elements


Basic rules1
Basic Rules

  • Emphasis - where are focal points, which elements grab attention, what do you look at first

  • Unity - how does the entire page, and how do the pages, fit together; how do elements link to each other? Relationship of elements to each other


Basic designs
Basic Designs

  • Modular: using squares, rectangles to design within - good for text

  • Freeform: less structured, not always good for lots of text


Basic considerations elements
Basic Considerations/elements

  • Masthead

  • - reflect newsletter

  • - appeal to readers

  • - tie to organisation

  • - name

  • - date and issue

  • - logo

  • Footers and Headers


Basic considerations
Basic considerations

  • Typographic Stuff

  • - complementary headline and body copy fonts

  • - size to suit audience

  • - one/two for headlines

  • - vary headlines size and boldness


Basic considerations1
Basic considerations

  • Allocate stories

  • - page one, most important story and best pic

  • - right hand pages important stories

  • Graphics and photos

  • - use effectively

  • - same modules


Basic considerations2
Basic Considerations

  • Columns - reflective of type of content

  • Page one the most important story and your best photo or graphic

  • Pages three five and seven, have important stories eg page 3 more important than five and five more so than seven.

  • Pages 2,4,6,8 are reserved for less important information - as people are supposed to read right hand pages before left hand ones.


Basic considerations3
Basic considerations

  • Graphics and photos need to be handled carefully, they must relate to the copy but add to the story it tells.

  • Make sure your graphics and photos are placed in the same module as the story they relate to , don't put a story one page one and its photo on page four.


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