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Email Marketing & Newsletters. MR2 – Gioya van Rees & Zoë Goudswaard 100227 102389. Content. What is Email marketing? How does it work? Advantages & Disadvantages Opt-in / Opt-out system Example #1: Mezz Breda Example #2: Net5 Sources. What is email marketing?.

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email marketing newsletters

Email Marketing & Newsletters

MR2 – Gioya van Rees & Zoë Goudswaard

100227 102389

content
Content
  • What is Email marketing?
  • How does it work?
  • Advantages & Disadvantages
  • Opt-in / Opt-out system
  • Example #1: Mezz Breda
  • Example #2: Net5
  • Sources
what is email marketing
What is email marketing?
  • Form of direct marketing
  • Commerical and fund-raising messages
  • Very similar to direct mail marketing
  • Postal system to deliver messages
  • Advertisements
  • Goal: new consumers,persuade to buy
how does it work
How does it work?
  • List of adresses
  • Software – select groups
  • Target consumers by interests
  • Messages are send all at once
  • Track message
  • Links embedded in message
  • Software reports actions consumer
  • More effective
advantages
Advantages
  • Direct marketing – reach target group fast and easily
  • Subscription – interests consumers
  • Check email more often than normal mail
  • Cheap – no print costs
  • Easily to track for advertisers
disadvantages
Disadvantages
  • Often seen as spam
  • Email marketing is unwanted
  • Misused
opt in system
Opt-in system
  • Opt in : sent emails on a large scale
  • Permission consumer
  • Used for newsletters, marketing communication
  • Confirmed opt-in
opt out system
Opt-out system
  • Opt out: sent unwanted emails on a large scale
  • No permission consumer
  • Also known as spam
  • Direct marketing companies
  • World wide character of email
example 14
Example #1
  • Exclusive interviews
  • Concert announcements
  • Concerts that are happening this week
  • Concerts in pre-sale
  • One click and buy ticket
example 24
Example #2
  • Show announcements
  • Exclusive clips
  • Pictures and reports ( grenzenloos verliefd)
  • Contests
  • Recipes of master chef
  • Partnership with Apple
  • Partner mailing
sources
Sources
  • http://www.ehow.com/how-does_5118455_email-marketing-work.html
  • http://www.ondernemeneninternet.nl/e-mail-marketing-mogelijkheden.html
  • http://www.intemarketing.nl/marketing/technieken/e-mail-marketing
  • http://www.jeroen.com/jeroencom/content/opt-in-opt-out.html
  • www.mezz.nl
  • www.net5.nl
ad