Email marketing newsletters
This presentation is the property of its rightful owner.
Sponsored Links
1 / 20

Email Marketing & Newsletters PowerPoint PPT Presentation


  • 91 Views
  • Uploaded on
  • Presentation posted in: General

Email Marketing & Newsletters. MR2 – Gioya van Rees & Zoë Goudswaard 100227 102389. Content. What is Email marketing? How does it work? Advantages & Disadvantages Opt-in / Opt-out system Example #1: Mezz Breda Example #2: Net5 Sources. What is email marketing?.

Download Presentation

Email Marketing & Newsletters

An Image/Link below is provided (as is) to download presentation

Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author.While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server.


- - - - - - - - - - - - - - - - - - - - - - - - - - E N D - - - - - - - - - - - - - - - - - - - - - - - - - -

Presentation Transcript


Email marketing newsletters

Email Marketing & Newsletters

MR2 – Gioya van Rees & Zoë Goudswaard

100227 102389


Content

Content

  • What is Email marketing?

  • How does it work?

  • Advantages & Disadvantages

  • Opt-in / Opt-out system

  • Example #1: Mezz Breda

  • Example #2: Net5

  • Sources


What is email marketing

What is email marketing?

  • Form of direct marketing

  • Commerical and fund-raising messages

  • Very similar to direct mail marketing

  • Postal system to deliver messages

  • Advertisements

  • Goal: new consumers,persuade to buy


How does it work

How does it work?

  • List of adresses

  • Software – select groups

  • Target consumers by interests

  • Messages are send all at once

  • Track message

  • Links embedded in message

  • Software reports actions consumer

  • More effective


Advantages

Advantages

  • Direct marketing – reach target group fast and easily

  • Subscription – interests consumers

  • Check email more often than normal mail

  • Cheap – no print costs

  • Easily to track for advertisers


Disadvantages

Disadvantages

  • Often seen as spam

  • Email marketing is unwanted

  • Misused


Opt in system

Opt-in system

  • Opt in : sent emails on a large scale

  • Permission consumer

  • Used for newsletters, marketing communication

  • Confirmed opt-in


Opt out system

Opt-out system

  • Opt out: sent unwanted emails on a large scale

  • No permission consumer

  • Also known as spam

  • Direct marketing companies

  • World wide character of email


Example 1

Example #1


Example 11

Example #1


Example 12

Example #1


Example 13

Example #1


Example 14

Example #1

  • Exclusive interviews

  • Concert announcements

  • Concerts that are happening this week

  • Concerts in pre-sale

  • One click and buy ticket


Example 2

Example #2


Example 21

Example #2


Example 22

Example #2


Example 23

Example #2


Example 24

Example #2

  • Show announcements

  • Exclusive clips

  • Pictures and reports ( grenzenloos verliefd)

  • Contests

  • Recipes of master chef

  • Partnership with Apple

  • Partner mailing


Thank you for listening

Thank you for listening!


Sources

Sources

  • http://www.ehow.com/how-does_5118455_email-marketing-work.html

  • http://www.ondernemeneninternet.nl/e-mail-marketing-mogelijkheden.html

  • http://www.intemarketing.nl/marketing/technieken/e-mail-marketing

  • http://www.jeroen.com/jeroencom/content/opt-in-opt-out.html

  • www.mezz.nl

  • www.net5.nl


  • Login