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SUSTAINABILITY FOR KAOSPILOTS

Jasper Steinhausen Sustainable Business Developer, COWI January 26 and 27, 2009. SUSTAINABILITY FOR KAOSPILOTS. Outline. Monday What is sustainability From NGO to business approach Sustainability as an innovation leaver Tuesday The circle of life and Life cycle assessment

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SUSTAINABILITY FOR KAOSPILOTS

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  1. Jasper SteinhausenSustainable Business Developer, COWI January 26 and 27, 2009 SUSTAINABILITY FOR KAOSPILOTS Sustainability for KaosPilotsby Jasper Steinhausen

  2. Outline Monday What is sustainability From NGO to business approach Sustainability as an innovation leaver Tuesday The circle of life and Life cycle assessment Cradle to cradle Partnerships and innovation for a better tomorrow Sustainability for KaosPilotsby Jasper Steinhausen

  3. What is sustainability? How would you define sustainability? "to meet the needs of the present without compromising the ability of future generations to meet their own needs” (Brundtland Commission, 1989) Sustainability for KaosPilotsby Jasper Steinhausen

  4. 3 areas - Environment - Social - Economy Often referred to as the triple bottom line. Sustainability for KaosPilotsby Jasper Steinhausen

  5. In the real life…. Where have you meet sustainble products or services? Examples: Fair trade organic close Natural body lotion (semi organic) Bike messengers Sustainability for KaosPilotsby Jasper Steinhausen

  6. From NGO to business approach Active break ? What situations or decitions has had significant impact on the way we handle environmental issues in society today? Sustainability for KaosPilotsby Jasper Steinhausen

  7. 70´ties Key words: Environment is what you can see or smell. NGO’s where primary activist. First reports on environmental degredation is being published. The Environmental Protection Agency in Denmark is established. Sustainability for KaosPilotsby Jasper Steinhausen

  8. 80´ties Key words: Higher, longer and more filters Environment moves in on the business agenda due to regulation The first media cases and dissarsters like Bhopal in India where a pesticide plant exploded. Focus on filters, waste management etc. The world deals effectively with the ozon depletion through the Montreal Protocul Sustainability for KaosPilotsby Jasper Steinhausen

  9. 90’ties Key words: Best awailable technology, Cleaner technology, Life cycle assessment, sustainability, climate change (Kyoto Protocul - 1997) Environment moves op on the political agenda. Some companies start to build environmental solutions into there business strategy NGO’s gets more professional and are now full scale lobbist Sustainability for KaosPilotsby Jasper Steinhausen

  10. 2000 Key words: LCA, climate change, green advertising, CSR and CSI Sustainability is a business parameter! You get punished in the media and by the marked for non compliance with the law – and sometimes even less. Climate Change steals the environmental agenda Sustainability for KaosPilotsby Jasper Steinhausen

  11. Attitude! Environment is to important to be treaded as an environmental issues! It is a business case! Sustainability for KaosPilotsby Jasper Steinhausen

  12. From ad-on to innovation leaver Focus on the function – not the product Convert environmental challenges to business opportunities by fulfilling a marked request or desire Use the right language Ajust the bounderies for delveopment – stimulate and facilitate innovation - sustainble business development…. Sustainability for KaosPilotsby Jasper Steinhausen

  13. Group exercise Develop a green version of these products or services Yoghurt The chair you sit on Cell phone A business meeting (CPH and Århus) Sustainability for KaosPilotsby Jasper Steinhausen

  14. Exercise 5 minutes to develop ideas 5 minutes to set up criterias for selection 5 minutes to select the 3-5 best ideas 10 minutes to come up with a prototype – draw it Present to the class – 5 minutes each Sustainability for KaosPilotsby Jasper Steinhausen

  15. Outline Tuesday Wrap-up on yesterdays exercise The circle of life Life cycle assessment and Life cycle management Cradle to cradle Innovative green speed dating Partnerships and innovation for a better tomorrow You go to work... Sustainability for KaosPilotsby Jasper Steinhausen

  16. Wrap-up on yesterdays exercise Prove quickly that you can upen op a problem Show that you can direct them into different relevant directions Turn the problem into a business case THEN you get the meeting and then MAYBE you get to do the job Sustainability for KaosPilotsby Jasper Steinhausen

  17. The circle of life Everything is circular Nothing disappears Everything produced has a consequence – an environmental impact Often that impacts is far from where it is consumed You must think in life cycle mode Sustainability for KaosPilotsby Jasper Steinhausen

  18. LCA/LCM What is LCA? A systematic analysis of every step of the life cycle on a predefined set of impact categories followed by a an assessment of the relative importance of the environmental impact. Sustainability for KaosPilotsby Jasper Steinhausen

  19. Exercise Draw the different stages in the life cycle of a regular t-shirt sold in Denmark? Discuss how uncertainsies can appear and what the limitations to an LCA are Sustainability for KaosPilotsby Jasper Steinhausen

  20. I could look like this… Sustainability for KaosPilotsby Jasper Steinhausen

  21. What can you use it for? Sustainability for KaosPilotsby Jasper Steinhausen Compare two or more products or services Qualify the basis for a decision A perfect platform for product development Develop arguments and facts for sales points and marketing It does however, NOT release you from judgement and analysis!!

  22. Tools Simapro - 2.0 LCA GaBi - COWI and FORCE Technology Sustainability for KaosPilotsby Jasper Steinhausen

  23. 10 minutes break Sustainability for KaosPilotsby Jasper Steinhausen

  24. Cradle to cradle What is cradle to cradle? It is fundamental design principles that are easy to understand – but hard to fulfill It has an overwhelming positive message – we can consume our way out of this mess! Sustainability for KaosPilotsby Jasper Steinhausen

  25. Waste = food Sustainability for KaosPilotsby Jasper Steinhausen

  26. Two cycles Sustainability for KaosPilotsby Jasper Steinhausen

  27. Disassemble is the key Sustainability for KaosPilotsby Jasper Steinhausen

  28. 5 step implementation Get rid of hazardous substances Choose components with respect for all life in all parts of the production chain Make a catalogue of all necessary nutrition's and start to introduce them in the production Separate techno sphere and biosphere effectively Innovate and design the future – new components, processes, system and costumer relations Sustainability for KaosPilotsby Jasper Steinhausen

  29. Pros and cons What do you think of Cradle to Cradle? Where do you see it can be usefull What are its limitations? Sustainability for KaosPilotsby Jasper Steinhausen

  30. Green speed dating? Idea: Come to Copenhagen to do innovative green speed dateing with green drinks memebers with a real time case. Does it sound interesting? Sustainability for KaosPilotsby Jasper Steinhausen

  31. Lunch break Sustainability for KaosPilotsby Jasper Steinhausen

  32. Partnership and innovation The problems we are facing are Complex Multinational and multidisciplinary Cross sectorial Often affecting a range of target groups No one can solve them alone! Sustainability for KaosPilotsby Jasper Steinhausen

  33. A new set of competences We need the best from industry, public sector and NGO’s We need partnership and coorperation We need innovation and facilitation But the industry is not ready for it…..yet Sustainability for KaosPilotsby Jasper Steinhausen

  34. Business needs help To innovate To become ready to make partnerships To rethink them selves – for instance think function instead of a product Sustainability for KaosPilotsby Jasper Steinhausen

  35. Group exercise 6 groups – 3 different assignments 1½ hours of work and research 15 minutes of presentation including feedback from an opponent group Sustainability for KaosPilotsby Jasper Steinhausen

  36. Headline in the paper The city of Århus goes green! New standards for purchasing Taxi rides Office furniture Office supplies The local key suppliers are expected to react to this or they will find them selves one key costomer shorter Sustainability for KaosPilotsby Jasper Steinhausen

  37. Your task Prepare for a meeting with the main suppliers of taxi rides, office furniture or office supplies. Discuss, research and suggest ideas and find out what specific questions or exercises you will bring up on the meeting and why. Document it in some form and present to each other. The opponent group will respond first with critique and then the rest of the group. Sustainability for KaosPilotsby Jasper Steinhausen

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