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Heritage Attractions & the Attraction of Heritage: a 21 st Century Context

Heritage Attractions & the Attraction of Heritage: a 21 st Century Context. Prof David Sleight Dean of Public Engagement, University of Lincoln March 1 st 2013. Heritage: definitions. The Oxford English Dictionary defines ‘ heritage ’ as:

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Heritage Attractions & the Attraction of Heritage: a 21 st Century Context

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  1. Heritage Attractions& the Attraction of Heritage:a 21st Century Context Prof David Sleight Dean of Public Engagement, University of Lincoln March 1st 2013

  2. Heritage: definitions The Oxford English Dictionary defines ‘heritage’ as: • property that is or may be inherited; an inheritance • valued things such as historic buildings that have been passed down from previous generations • relating to things of historic or cultural value that are worthy of preservation Also practices of heritage: e.g. • language • culture

  3. Heritage Industry: the academic debate …it is not an inquiry into the past, but a celebration of it ... A profession of faith in a past tailored to present-day purposes’ (The Heritage Crusade and the Spoils of History, DavidLowenthal, 1997, p. x) John Carman (2002)… heritage is created in a process of categorising Mitchell (2005) … heritage forms part of a canon that defines a nation (e.g. Olympics 2012)

  4. Creative & HeritageIndustries:defining the heritage of a nation? Concorde 1976-2003 2012 Concorde in faux ‘Air Britain’ livery

  5. Heritage Industry: the academic debate Robert Hewison (late 1980’s) coined the phrase ‘heritage industry’ to describe what he considered to be the sanitisation and commercialisation … a middle-class nostalgia for the past? Raphael Samuel (1994) … heritage had served to make the past more democratic (e.g. stories of ‘below-stairs’ lives)

  6. Heritage Industry: the popular impact In times of recession there is a increase in period drama on TV! Re-imagine our world in relation – we compare & contrast? Safe & secure romantic view – escapism, sanitised, comfortable? 2010’s: Downton Abbey Call the Midwife Mr Selfridge The Paradise Upstairs Downstairs 1970’s: Poldark The Onedin Line When the Boat Comes In The Forsyte Saga Upstairs Downstairs

  7. Creative & HeritageIndustries: We know heritage is with us…!

  8. Govn’s organising principles… • The Creative Industries are defined by the DCMS as “those industries which have their origin in individual creativity, skill and talent and which have a potential for wealth and job creation through the generation and exploitation of intellectual property” 2001 Creative Industries Mapping Document, DCMS • Scope of Creative Industries: Advertising, Fashion, Textiles, Film, Television, Radio, Photo Imaging, Publishing, Animation, Interactive Media, Content for Computer Games, Software, Commercials and Promos, Corporate Production, Post Production and Visual Special Effects and Other Specialist Facilities, Craft, Cultural Heritage, Design, Literature, Music, Performing Arts and the Visual Arts, and Architecture.

  9. Creative & HeritageIndustries: • http://www.ccskills.org.uk/LinkClick.aspx?fileticket=Hx1lEq5n%2bis%3d&tabid=822 • Plus how it overlays with the wider Creative Industry • UK Creative Industry: • Contributes £24.8bn GVA/year • Heritage estimated at c.£14bn GVA/year • Including heritage tourism c.£7.4bn GVA/year • Tourism expected to increase in economic strength 2.6% by 2018

  10. http://www.ccskills.org.uk/LinkClick.aspx?fileticket=PSPfacc%2f4yc%3d&tabid=822http://www.ccskills.org.uk/LinkClick.aspx?fileticket=PSPfacc%2f4yc%3d&tabid=822

  11. Employment Trends in UK 1 2006; 2 2007; Source ONS and Industry Estimates. 3. DCMS Economic Estimates 2008 - Includes software and reproduction of computer media. * Electronics, Photonics and Electrical Systems # GDP UK Aerospace Industry accounts for 6% of global market Contribution to economy is only 1.7%? Creative Industries is 5.6% (triple aerospace?)

  12. http://www.ccskills.org.uk/LinkClick.aspx?fileticket=PSPfacc%2f4yc%3d&tabid=822http://www.ccskills.org.uk/LinkClick.aspx?fileticket=PSPfacc%2f4yc%3d&tabid=822

  13. http://www.ccskills.org.uk/LinkClick.aspx?fileticket=PSPfacc%2f4yc%3d&tabid=822http://www.ccskills.org.uk/LinkClick.aspx?fileticket=PSPfacc%2f4yc%3d&tabid=822

  14. UK Heritage Attractions • Recession Summer 2009 – visits to Eng Heritage sites up by 17% • National Trust visitors up by 17.5% • 423,000 people volunteer in heritage activity (1.1% of adult population – DCMS) • 2001-2012 Eng Heritage members up 49% • 2001-2012 NT members up 25% • Plus factor in increasing population & life expectancy

  15. We need to know our society UK Popn mid-2009 - http://www.statistics.gov.uk/cci/nugget.asp?id=6UK 2009 Popn 61,792,000 • Trends: • Ageing demographic • Society is not a “flat” structure • Bulges happen as a result of historical events • Our work addresses the population ahead, alongside and following us..

  16. Predictions that within decade 4.5m drivers will be over 70 years • NOW over 1m drivers over 80! • DVLA = be very afraid!!! • 1998 = 6 drivers over 100 • 2013 = 133

  17. Creative & HeritageIndustries:a slice of toast and a cup of tea!

  18. Heritage in the mid 21st Century? • What happens to heritage at a time of increase in Life Expectancy?: • People’s heritage is “the past remembered & reinterpreted” • People living longer affects the heritage industry • Increase in lifespan gives more time for reflection of lives lived • More time during/and at end of life to reminisce/catalogue/record? • Past 100 years heritage becomes poignant as we struggle to understand the journey travelled by our most senior citizens • report in yesterday’s papers children no longer ask grandparents questions about history – instead going to Google etc? • 20th Century was the most highly “mediated” in history • Propose this will all result in more growth in heritage activity...

  19. Creative & HeritageIndustries: Prof David Sleight Dean of Public Engagement University of Lincoln

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