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bmj.com: new initiatives Tony Delamothe web editor bmj.com http://bmj.com/misc/talks. [email protected] Where I stand. Traditional paper journal. ?. Traditional electronic journal. 1995. 2000. ?. The paradigm breaks down. Early lessons.

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Bmj new initiatives tony delamothe web editor bmj bmj misc talks

bmj.com: new initiatives

Tony Delamothe

web editor

bmj.com

http://bmj.com/misc/talks

[email protected]


Where i stand

Where I stand

Traditional paper journal

?

Traditional electronic journal

1995

2000

?

The paradigm breaks down


Early lessons

Early lessons

  • The gap between idea and robust implementation on the web is as long or longer than elsewhere

  • Listen to your customers


The common trajectory

The common trajectory

electronic

paper


Walden thoreau

We are in great haste to construct a magnetic telegraph from Maine to Texas; but Maine and Texas, it may be, have nothing important to communicate.

Walden, Thoreau


New solutions for old frustrations

New solutions for old frustrations

  • Letters to the editor

  • Papers

  • The distance between us

  • Peer review


The mystery of decision making at the centre

The mystery of decision making at the centre

?

Yes, if

No

unsolicited

solicited

[email protected]


Moving from black box to jellyfish

Moving from black box to jellyfish

Yes, if

No

?

unsolicited

solicited

[email protected]


Theme issues chosen by readers

Theme issues chosen by readers

  • Global voices on the AIDS catastrophe

  • War 2002

  • Evaluating the quality of health information on the internet

  • The limits of medicine and the medicalisation of human experience

  • Road traffic crashes

  • Neurodegenerative diseases

  • Doctors' well being

  • What is a good doctor and how can we make one

  • Managing chronic diseases

  • Doctor-patient communication and relationships

  • What doesn't work and how to show it

[email protected]


Transferring power

Transferring power

This is meant to be a cautionary tale. I choose to read it the other way.

“Perhaps the chief lesson of the whole story [is] the capacity of the internet to transfer absolute power to the consumer….

“For years now, companies have been complaining quietly of their loss of influence over their customers. It may be, of course, that as the internet matures, they will be able to reassert themselves. If not, the tech frenzy could turn out not so much to have exaggerated the internet's promise as to have missed the danger it poses.”

FT’s review ofDot.com: the greatest story ever sold


New solutions for old frustrations1

New solutions for old frustrations

  • Letters to the editor

  • Papers

  • The distance between us

  • Peer review


Peer review and our dance of the seven veils

Peer review and our dance of the seven veils

  • Revelation of reviewer’s identity to a co-reviewer

  • Revelation of reviewer’s identity to the author (led to signed reviewer’s opinion from 1999)

  • Revelation of reviewer’s signed opinion to the entire world


Peer review who needs it

Peer review: who needs it?

The eprint server

free, full text, fast

vs

slow, expensive, and peer reviewed


Exploiting new possibilities

Exploiting new possibilities

  • Organization/discovery of material

  • Alerts (including email a friend)

  • Tracking behavior

  • New material/new platforms


Email a friend

Email a friend


Tracking behavior

Tracking behavior

  • Email a friend

  • Hit parade

  • Annual online questionnaire

    (see About us on bmj.com)


Exploiting new possibilities1

Exploiting new possibilities

  • Organization/discovery of material

  • Alerts (including email a friend)

  • Tracking behavior

  • New material/new platforms


With increasing divergence which is the journal

With increasing divergence, which is “the” journal?

electronic

paper


Complementarity

Complementarity

Remember, paper currently beats electronic for:

  • readability

  • portability

  • durability

  • cost

    Conclusion: we should exploit the best of both media


Bmj new initiatives tony delamothe web editor bmj bmj misc talks

“Despite the availability of the electronic journal, I want to keep receiving the paper journal” (BMA members, 2001)


Free the upsides

Free: the upsides

  • Readership

  • Manuscript submissions

  • Impact factor

  • Site traffic

  • Influence


Readership nearly doubled in 4 years

Readership: nearly doubled in 4 years

paper (120 000)electronic (116 000)

Overlap

16 000


Manuscript submissions

Manuscript submissions

Non-UK submissions


Free the upsides1

Free: the upsides

  • Readership

  • Manuscript submissions

  • Impact factor

  • Site traffic

  • Influence


Average traffic rating source http www alexa com

Average traffic ratingSource http://www.alexa.com

  • NEJM 9411

  • BMJ 13040

  • Lancet 30 538

  • Annals133 507

  • JAMA830 647


Free the downside

Free: the downside(?)


Looking ahead

Looking ahead

?

1995

2000

?


Looking ahead1

Looking ahead

?

1995

2000

?

the forms may change but the aims of scientific publication remain the same


What were scientific journals for

What were scientific journals for?

  • The permanent record

  • The glue to keep a community together

  • “Communication”

  • To make money?


The purpose of journals looking ahead

The purpose of journals: looking ahead

Paper is brief and beautiful and I love it, but it’s a wholly inadequate medium to conduct the conversations that humanity has to have. What were journals created for in the first place? To enable knowledge creation by conversation, except that every exchange took six months. What we need is much more proficient knowledge creation.

- Bela Hartnavy, 1996


Understanding what s happened to journals using the model of automation

Understanding what’s happened to journals using the model of automation

  • Electrification

  • Enhancement

  • Evolution

    • Valerie Florance, 1996


Bmj new initiatives tony delamothe web editor bmj bmj misc talks

New paradigm for problem solving: tapping into the collective intelligence made possible by the internet

“The power of bringing together the right minds around a subject in an on-line dialogue, well facilitated, well deliberated, I think has enormous potential to help us get through issues that we’ve never solved before. You seethis embodied in the open source model for software creation. But that same model could apply to policy issues, social issues, educational issues.”

- Mario Morino

(transcript at: http://www.nlm.nih.gov/onceandfutureweb/database/secc/case3.html


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