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Caribbean Agrotourism Development Initiatives & Opportunities. Agrotourism Unit - Barbados Roxanne Waithe. Overview. IICA/OAS Agrotourism Project Caribbean agrotourism initiatives Opportunities for growth Critical issues for development IICA Agrotourism Strategy. WHAT IS AGROTOURISM?.

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Caribbean Agrotourism Development

Initiatives & Opportunities

Agrotourism Unit - Barbados

Roxanne Waithe


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Overview

  • IICA/OAS Agrotourism Project

  • Caribbean agrotourism initiatives

  • Opportunities for growth

  • Critical issues for development

  • IICA Agrotourism Strategy


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WHAT IS AGROTOURISM?

Agrotourism refers to any activity, enterprise or business that links agriculture with products, services and experiences in tourism.


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DIMENSIONS OF AGROTOURISM

Farm-Based Tourism

Health & Wellness Tourism

Community Tourism

Culinary Tourism

Agro-Heritage Tourism

Agro-trade (Agribusiness)


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WHAT IS AGROTOURISM?

Agrotourism Product Portfolio


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OAS FUNDED AGROTOURISM PROJECT


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IICA/OAS AGROTOURISM PROJECT

GOAL OF THE PROJECT

Promote increased linkages between Tourism and Agriculture that will create economic opportunities, build resilience in rural communities and enhance the sustainable development of both the tourism and agriculture industries


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IICA/OAS AGROTOURISM PROJECT

PARTICIPATING COUNTRIES

Barbados

Dominica

Guyana

Jamaica

St. Kitts & Nevis

Suriname

Trinidad & Tobago


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IICA/OAS AGROTOURISM PROJECT

OAS COMMITTMENT

US$444,000 over three years to be equally disbursed among seven participating countries.

IICA Barbados – Executive Office charged with implementing program

Mrs. Ena Harvey – Hemispheric Specialist, Agrotourism , IICA


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IICA/OAS AGROTOURISM PROJECT

PROGRAMME ACTIVITIES YEAR 1 (2005 -2006)

Agrotourism Inventory of products and services

Survey Data on demand and supply

Case Studies and Videos covering at least 30 Success stories and Best Practices


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IICA/OAS AGROTOURISM PROJECT

  • PROGRAMME ACTIVITIES YEAR 2

  • (April 2007 – March 2008)

  • Diagnostic Toolfor assessment of agrotourism initiatives

  • Business modulesfor agrotourism investment opportunities

  • On-site training and reciprocal visits between tourism industry personnel and rural communities across countries


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IICA/OAS AGROTOURISM PROJECT

  • PROGRAMME ACTIVITIES YEAR 3

  • (April 2008 – March 2009)

  • A Marketing and Promotional programme will be designed and implemented.

  • A Website for Caribbean Agrotourism products and services

  • An Action Plan for the sustained development of Agrotourism Linkages


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Caribbean Agrotourism Initiatives

Country snapshots


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Farmers and Competing Chefs partner for Best Big Bajan BBQ

AGROTOURISM SNAPSHOT:BARBADOS

FARM TO TABLE PROGRAM – TASTE OF BARBADOS


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AGROTOURISM SNAPSHOT:BARBADOS

GAPS & HACCP TRAINING FOR AGRICULTURAL & TOURISM WORKERS


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AGROTOURISM SNAPSHOT:BARBADOS

FARM BASED TOURISM DEVELOPMENT


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AGROTOURISM SNAPSHOT:DOMINICA

3 RIVERS ECOLODGE – AGRO-ECOTOURISM MODEL

  • Stay on the farm

  • Visit organic herb farm or dasheen & root vegetable farm

  • Help out in the local village primary school

  • Coffee and cocoa picking

  • Learn & DO traditional farming methods


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AGROTOURISM SNAPSHOT:DOMINICA

MACOUHERIE AGRO-HERITAGE PROJECT


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AGROTOURISM SNAPSHOT:DOMINICA

The JTAS Experience

  • Waitukubuli – Kalinago Heritage Village

  • Culinary & rum tours

  • Rainforest tours & hikes

  • Health & Wellness - bubbling sulphur mud baths


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AGROTOURISM SNAPSHOT:GUYANA

  • COMMUNITY TOURISM PROJECT – NORTH WEST ORGANICS

  • Organic cocoa & chocolate stick production

  • Commercialization of cassava products into cassava bread & casareep

  • Collection & processing of seed from the crabwood tree into therapeutic oils & creams

  • Tree regeneration program for heart of palm tree


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AGROTOURISM SNAPSHOT:GUYANA


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AGROTOURISM SNAPSHOT:GUYANA


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AGROTOURISM SNAPSHOT:JAMAICA

EU FUNDED BUFF BAY AGROTOURISM PROJECT

  • Camp site

  • Hiking

  • Farm stays

  • Maroon heritage site

  • Coffee tours

  • Bee keeping tours

  • Community events


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AGROTOURISM SNAPSHOT:JAMAICA

  • Key: Village (Small district)

  • Town/Community

TELEPHONE

Area covered by Land line service - (Cable & Wireless)

Tranquility – Charles Town - Gap in potable water supply (no operational supply lines)


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BUFF BAY ISSUES


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AGROTOURISM SNAPSHOT:St. KITTS & NEVIS

  • The Nevis Growers Association, which involves 25 rural families, has a long standing arrangement with the Four Seasons Hotel since 1992.

  • St. Kitts Farmers’ Cooperative Society (SFCS) recently signed an MOU with the largest hotel, St. Kitts Marriott to supply agreed quantities of vegetables/fruits on a regular basis (November 2007)


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AGROTOURISM SNAPSHOT:ST. KITTS & NEVIS

FARM BASED TOURISM DEVELOPMENT

CADES BAY – 40 ACRES OF AGRICULTURAL LAND

  • Farm tour

  • Restaurant

  • Produce Market


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AGROTOURISM SNAPSHOT:SURINAME

Agrotourism Project – Bergendal Eco & Cultural River Resort

  • Project consists of two components:

  • 45 Lodges along the Suriname River

  • Heritage Village & Historical Trail


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AGROTOURISM SNAPSHOT:TRINIDAD & TOBAGO

  • TOCO FOUNDATION – AGROTOURISM MODEL

  • Farmers Training Institute

  • • Hospitality & Accommodation Centre

  • • Turtle protection

  • • Eco-tours

  • • Environmental Protection


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Opportunities for growth


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Agro-trade – special produce

Goodfellows Farm –Nassau, Bahamas

  • Supplies mini-greens for hotels


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Agro-trade – Farmers’ Markets

  • Community based markets

  • Public markets

    Not just for fruits & vegetables.

    It’s an attraction!


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Agro-processing: tourism sector

Food & Beverage – Signature foods

Juices, bar mixes

Bottled coconut water

Herbal teas

Frozen seafood & vegetables

Baked goods

Jams, jellies, sauces


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Agro-processing: tourism sector

Hospitality Services

Manufacture of ‘natural’ mosquito repellants

Manufacture of local confection for turn-down service

Local gift baskets

Local crafts for gifts, souvenirs or in-room decor


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Agro-heritage: Investment in the Old Agriculture

  • Sugar Museums

  • Life on Cocoa & Coffee Plantations


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Culinary tourism – unique experiences

  • Village cook shops

  • Food stalls (roadside)

  • Rum shops

  • Food festivals


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Farm-based Tourism

Farm tours

Farm stays


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AGRICULTURE

NO AGROTOURISM POLICY

COMPETITION FOR LAND USE

HOTEL IMPORTS - FOOD

TOURISM

NEED FOR AGRI-PRENEURS

CHALLENGES FOR AGROTOURISM DEVELOPMENT


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Establish National Agrotourism Committees in each member state

Promote formulation of agrotourism policies for each member state

Provide technical support through training, research and community engagement

Establish a Caribbean Agrotourism Resource Centre

IICA CARIBBEAN AGROTOURISM STRATEGY


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AGROTOURISM UNIT - BARBADOS

Roxanne Waithe

IICA Barbados

Email: roxanne.waithe@iica.int

Tel: 246 427 4740/1/2


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