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IT Industry Attraction Project Report

IT Industry Attraction Project Report. Information Technology Enterprise in the Great Southern Region of Western Australia An IT Industry Consultancy for the Great Southern Region Development Commission. About the Great Southern R egion.

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IT Industry Attraction Project Report

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  1. IT Industry Attraction Project Report Information Technology Enterprise in the Great Southern Region of Western Australia An IT Industry Consultancy for the Great Southern Region Development Commission http://www.tomw.net.au/gsr/gsrit.ppt by Tomw Communications Pty Ltd for the Great Southern Development Commission.

  2. About theGreat Southern Region Cultural and Tourism Information, from the Western Australian Tourism Commission http://www.tomw.net.au/gsr/gsrit.ppt by Tomw Communications Pty Ltd for the Great Southern Development Commission.

  3. About the Great Southern Development Commission (GSDC): • Lead agency for regional development in the Great Southern region of Western Australia • Established by the WA Government in 1987 • Aims to promote economic and social development • Directed by a community Board responsible to the Minister • Liaises closely with all levels of government, industry and community organisations http://www.tomw.net.au/gsr/gsrit.ppt by Tomw Communications Pty Ltd for the Great Southern Development Commission.

  4. About the Project • Region based on agricultural production • IT&T presents both threats and opportunities • GSDC consultancy • to facilitate the attraction of a call/contact centres, and other small to medium size IT enterprises to the region • Awarded in March 2000 to Tomw Communications Pty Ltd • Details at: http://www.tomw.net.au/gsr http://www.tomw.net.au/gsr/gsrit.ppt by Tomw Communications Pty Ltd for the Great Southern Development Commission.

  5. Developing the Concept • How can IT enterprises be attracted to a region of Australia? • Qualitative analysis identified resources and successful enterprises in the region. • Electronic mailing lists and newsgroups were used to collect information and act as a model for promotion of the region. http://www.tomw.net.au/gsr/gsrit.ppt by Tomw Communications Pty Ltd for the Great Southern Development Commission.

  6. Call Centres & IT • ACA Research define a Call Centre as: • ... operation that uses telephone and computer technology to deliver services to customers. It is comprised of people whose primary dedicated function is to respond to telephone traffic, either inbound or outbound. These Call Centres are structured environments and are physically characterised by the dedication of four or more telephone agents to handle this telephone traffic. • (The Australian Call Centre Location Report, ACA Research, March 1999) • Convergence taking place with IT http://www.tomw.net.au/gsr/gsrit.ppt by Tomw Communications Pty Ltd for the Great Southern Development Commission.

  7. East cost corridorattracts most call centres and IT industry • However, bandwidth and government incentives have not been a major determinant in location decisions and the region is unlikely to be able to attract major commercial call centers or IT operations through such incentives. http://www.tomw.net.au/gsr/gsrit.ppt by Tomw Communications Pty Ltd for the Great Southern Development Commission.

  8. Web-integrated call centresand small IT businesses • Convince new centres to set up • Targeting web call centers • Overcome contradiction between low paycall centres & high pay IT development • ACT Government 1996 The first core element in a sustainable future: achievingeconomic vitality in Canberra, A Capital Future - ACT Strategic Plan 1996 http://www.tomw.net.au/gsr/gsrit.ppt by Tomw Communications Pty Ltd for the Great Southern Development Commission.

  9. Examples of online assistance • GSR could emulate: • Seattle Chamber of Commerce • Nebraska Department of Economic Development Business Assistance • These feature lifestyle benefits for the staff of companies. • But development Australian development programs are more standardized,so less scope for product differentiation. http://www.tomw.net.au/gsr/gsrit.ppt by Tomw Communications Pty Ltd for the Great Southern Development Commission.

  10. Capacity of the region to host a range of IT industries • Market the region as a place where call centres and IT are already done • Use the Internet to answer: • What is the Great Southern Region? • What activities like mine and people like me are already there?". • Existing IT businesses but invisible: • World Wide Web search engine • online Yellow Pages (Telstra) http://www.tomw.net.au/gsr/gsrit.ppt by Tomw Communications Pty Ltd for the Great Southern Development Commission.

  11. Visit in May-June 2000 • Request for information issued • request and trip report archived • Telstra Call Centre in Katanning • Small IT related businesses • Design Correlations • Geo Task (Australia) • DCT suggested call centre development based on local primary industry • TreeNote booklets Albany John Beaton, Project Manager, Geo Task http://www.tomw.net.au/gsr/gsrit.ppt by Tomw Communications Pty Ltd for the Great Southern Development Commission.

  12. Strategies for Promotion of the Region • Micro and small businessesform the basis of an IT industry. • Web based call centres for high value call centre industry. http://www.tomw.net.au/gsr/gsrit.ppt by Tomw Communications Pty Ltd for the Great Southern Development Commission.

  13. Marketing strategy: Organic Local Growth • Telecenters:expand into web based call centres, time shared offices for micro businesses and distance education centres. • Incorporate TAFE in the telecenters. • ExpandUWA satellite campus at AlbanyIT professionals and IT businesses: motivate to help • Regional Solutions Programme. May help http://www.tomw.net.au/gsr/gsrit.ppt by Tomw Communications Pty Ltd for the Great Southern Development Commission.

  14. Specific Initiatives: • Enhance the GSDC Web Site • Involve IT Industry & Professionals • Industry Awards and Scholarships • Lobby for Telstra Call Centre • Expand the Telecenters • Use the UWA Albany centre • Use Multimedia for marketing http://www.tomw.net.au/gsr/gsrit.ppt by Tomw Communications Pty Ltd for the Great Southern Development Commission.

  15. 1. Enhance the GSDC Web Site • Highest priority for IT marketing of the region • Albany Gateway portal, cross promotion • Add an on-line directory of businesses • Examples: • ACT Government's Information Industries Development Board. • Directory of the IT Industry in Western Sydney Gill Sellar, Manager, Albany Gateway http://www.tomw.net.au/gsr/gsrit.ppt by Tomw Communications Pty Ltd for the Great Southern Development Commission.

  16. 1. (a) Make the Region Visible Online • allow contents to be indexed by web search engines and easily found by potential clients: • No registration or a password • Ordinary web pages • Meta-data, such as keywords, added • Links solicited from reputable web sites • Bobby accessibility test and W3C Guidelines • Train Corporation staff in e-mail promotion http://www.tomw.net.au/gsr/gsrit.ppt by Tomw Communications Pty Ltd for the Great Southern Development Commission.

  17. 2. Involve IT Industry and Professionals • Local IT industry and professionals are the most valuable marketing tool available • The Australian Computer Society, and similar bodies, encourage and support regionally based chapters. • Chapters provide links nationally and internationally with free promotion for the region. http://www.tomw.net.au/gsr/gsrit.ppt by Tomw Communications Pty Ltd for the Great Southern Development Commission.

  18. 2. (a) Create an E-Commerce Association • The Electronic Commerce Association of Central Victoria is a non-profit, community-based organisation formed two years ago in recognition of the need to raise awareness about, and to foster the rapid uptake of, emerging technologies by both business and the wider communities. A body with similar aims would benefit the Great Southern Region. http://www.tomw.net.au/gsr/gsrit.ppt by Tomw Communications Pty Ltd for the Great Southern Development Commission.

  19. 3. Have Industry Awards and Scholarships • Industry awards: example Western Sydney Industry Awards. • academic awards to leverage the UWA satellite campus at Albany http://www.tomw.net.au/gsr/gsrit.ppt by Tomw Communications Pty Ltd for the Great Southern Development Commission.

  20. 4. Lobby for Telstra Call Centre • Telstra Call Centre at Katanning is a valuable resource • In the absence of action, the centre will most likely be closed. • Telstra and the Federal Governmentneed to be lobbied http://www.tomw.net.au/gsr/gsrit.ppt by Tomw Communications Pty Ltd for the Great Southern Development Commission.

  21. 5. Expand the Telecenters • Regional Telecenters, such as that at Katanning, have the potential to provide a range of services to micro-business and SMEs. • Potential to collocate small web based call centres, business centres and business incubators. • Larger Telecentres could be flexibly equipped to provide internet cafe, call centre, computer based instruction and business centre. http://www.tomw.net.au/gsr/gsrit.ppt by Tomw Communications Pty Ltd for the Great Southern Development Commission.

  22. 6. Use the UWA Albany centre UWA Albany Centre • UWA Albany Centre provides a major marketing opportunity for the region. • One use of the centre would be to host endorsed events. An example is the Get Smart Conference in December 2000 at Central Queensland University, Rockhampton. • Promotion channels for university sponsored events are not available to commercial paying advertisers. http://www.tomw.net.au/gsr/gsrit.ppt by Tomw Communications Pty Ltd for the Great Southern Development Commission.

  23. Brad BarberABC Multimedia 7. Use Multimedia for marketing • ABC Radio's Multimedia Unit is atABC Radio South Coast • Carries out experimental and production development of digital content for ABC Radio and ABC TV. • The Unit has facilities for producing video for broadcast and web-based multimedia. • Unique opportunity to showcase the region online to potential investors. http://www.tomw.net.au/gsr/gsrit.ppt by Tomw Communications Pty Ltd for the Great Southern Development Commission.

  24. Further Information • This document is: http://www.tomw.net.au/gsr/gsrit.ppt • Text at: http://www.tomw.net.au/gsr/ • Great Southern Development Commission (GSDC): http://www.gsdc.com.au/ • Prepared by Tomw Communications Pty LtdPO Box 13, Belconnen ACT 2617, AustraliaA.C.N. 088 714 309http://www.tomw.net.au/ • Comments & corrections to: tom.worthington@tomw.net.au http://www.tomw.net.au/gsr/gsrit.ppt by Tomw Communications Pty Ltd for the Great Southern Development Commission.

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