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The Elements of Design: Color

The Elements of Design: Color. LESSON 1. Module 3: Designing for Communication. Lesson Overview In this lesson, you will: Explore the use of color as it applies to Web design. Guiding Question How does color impact the choices you make for the clothes you wear each day?. Color

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The Elements of Design: Color

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  1. The Elements of Design: Color LESSON 1 Module 3: Designing for Communication

  2. Lesson Overview • In this lesson, you will: • Explore the use of color as it applies to Web design

  3. Guiding Question • How does color impact the choices you make for the clothes you wear each day?

  4. Color • The Internet isn’t black and white • Colors can be analogous or complementary • Complementary colors are colors opposite each other on the color wheel

  5. Why is the choice of color so important? Color affects the first impression of your site Color sets a level of professionalism for the site Good choices increase the chance that your site will be taken seriously

  6. RGB RGB = Red:Green:Blue Numbers represent how much of each color was used to make the new color Range from white 255:255:255 to black 0:0:0 Web development enables the designer to use these number to produce the exact color desired

  7. HEX HEX = Hexadecimal code Series of six letters and numbers 0 – 9 and A – F HEX code for white is 000000 and the HEX code for black is FFFFFF. Most Web development software will accept either RGB or HEX.

  8. Time to Make Some Choices • Color Families • http://www.colorjack.com/ • Color Codes • http://www.colorschemer.com/blog/ • http://www.pitt.edu/~nisg/cis/web/cgi/rgb.html • Use Color Codes to find the Color Family • http://meyerweb.com/eric/tools/color-blend/ • http://colorblender.com/ • http://www.nickherman.com/colormatch/ • http://www.colorschemer.com/online.html

  9. Examples of Color on the Internet • Examples of Bad Font Color Choices http://iteslj.org/Articles/Kelly-MakePage/samples/bad/badcolors.html • Examples of Good and Bad Uses of Color on a Web page http://www.2fortoys.net/web_design/color-example.htm

  10. The World Wide Web Consortium also provides guidelines on the use of color within a Web site. To view two examples of incorrect uses of color in a Web site, view the HiSoftware Tutorial at http://www.contentquality.com/tutorial/c21.htm

  11. Assignment • Locate a Web site on the Internet • You can use any type of Web site • It will be used for design assessment As concepts are covered, examine your site to note how concepts are used: Correctly Incorrectly • Examine the use of color on the site

  12. Design Analysis Project

  13. Lesson Review • The Elements of Design – Color • How is color used in Web design?

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