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T-online Hungary broadband@rural concept for FP7

T-online Hungary broadband@rural concept for FP7. T-Online Daughter company of Hungarian Telekom Biggest ISP having 300.000 users Most popular portal in Hungary : Origo.hu Music and video store , VoIP, B2B Marketplace (Seamless) Other organization

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T-online Hungary broadband@rural concept for FP7

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  1. T-online Hungary broadband@rural concept for FP7

  2. T-Online • Daughter company of Hungarian Telekom • Biggest ISP having 300.000 users • Most popular portal in Hungary: Origo.hu • Music and video store, VoIP, B2B Marketplace (Seamless) • Other organization • Alliance of Hungarian Spin-off company; www.europeanspinoff.com • FreeSoft: Mobile Application Developer

  3. No unified solution

  4. Why broadband@rural is important? • Utilization of e-services is depend on Internet penetration • But penetration of Internet access is depend on e-services • Joint development of e-services and broadband access • Show the usability of e-services for normal users

  5. Problems of development • Rapid development cycles of technologies • not the technology is the bottleneck of spread services • Unpredictability of Requirements • Business oriented development – Spin-off • Bottom up and iterative methods – Adaptive not predictive

  6. User experience driven development

  7. New development methods: RoD • Sociological survey: gather and analyze user and the society needs (drivers in the Rural Knowledgesociety) • Data-mining: create user groups and clusters • Implementation&(?Dissemination?) – Spin-Off incubation • Research on Demand as potentially used method in Living Labs • Time to Market development • People Oriented Processes

  8. Thanks for your attention Kriston Ákos Akos.kriston@t-online.co.hu

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