Normanton town council 9 april 2012
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Normanton Town Council 9 April 2012. Meeting the Challenge consultation Stephen Eames , Chief Executive, The Mid Yorkshire Hospitals NHS Trust Dr Phil Earnshaw , Chair, NHS Wakefield Clinical Commissioning Group. The pre-consultation campaign. Raise awareness of the proposals

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Normanton town council 9 april 2012
Normanton Town Council9 April 2012

Meeting the Challenge consultation

Stephen Eames, Chief Executive, The Mid Yorkshire Hospitals NHS Trust

Dr Phil Earnshaw, Chair, NHS Wakefield Clinical Commissioning Group


The pre consultation campaign
The pre-consultation campaign

Raise awareness of the proposals

Draw out any issues

Listen to patients’ experiences

Hear the views of local people

Inform the planning of communications and engagement for the consultation


Raising awareness
Raising awareness

A recognisable brand

A dedicated website

Newspaper advertorial

Radio

Geo-targeted web banners

Facebook

Postcards to almost 1 in 2 homes

Newsletter


Listening to people
Listening to people

Campaign bus

Telephone surveys – 1,000 people

Deliberative event

Meetings with the public and stakeholders

Existing networks


The consultation objectives
The consultation: objectives

To reach as many people as possible across North Kirklees and Wakefield

To ensure engagement with all our communities

To facilitate genuine and meaningful engagement with patients and the public

To generate discussion and feedback to help inform decision-making and identify solutions to issues raised.


Spreading the word
Spreading the word

Door to door distribution of consultation summary (240,000+ dist

Media relations

Website

Social media

Information stands & displays

Advertising

Roadshows (32+ venues)

Newsletter


Generating discussion and feedback
Generating discussion and feedback

Launch events – 4 x ‘Town Hall’

Public ‘drop-ins’

Stakeholder meetings

Face to face with key stakeholders

Working with community groups

Discussion / focus groups

Staff groups

Closing events - 4 x ‘Town Hall’

NB: All public meetings transcribed


What we re hearing from local people
What we’re hearing from local people

  • They value their local hospital

  • They want the people who run the local NHS to have the best interests of local people at heart

  • They think it’s all about the money

  • Longer journey times make it much harder for visitors

  • They think we’re not being honest about A&E

  • They think our proposals for A&E would put lives at risk

  • They are worried that the proposals don’t take account of deprivation and poor health locally


Feedback analysis and evaluation
Feedback: analysis and evaluation

Analysis

Ongoing through consultation

Full report in June

The Campaign Company

Evaluation

Review of process and analysis by The Consultation Institute


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