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IEEE Harbin Section Membership Development Strategy & Plan. Qun WU Vice President of IEEE Harbin Section [email protected] photo. Topics. IEEE MD Strategy Section Situation Section MD Plan. IEEE MD Strategy. IEEE MD Support & Evolution. Remaking the Collateral >.

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Ieee harbin section membership development strategy plan

IEEE Harbin Section Membership Development Strategy & Plan

Qun WU

Vice President of

IEEE Harbin Section

[email protected]

photo


Topics
Topics

  • IEEE MD Strategy

  • Section Situation

  • Section MD Plan



Ieee md support evolution
IEEE MD Support & Evolution

Remaking the Collateral>

Building a Volunteer “Field Team”>

Optimizing the Campaigns>

Synthesis & Engagement

MD portal

MD Kits

renewal

Integrated MD

strategy & plan

MD webcasts

First-year

member

experience

recovery

Integrated

multimedia

Membership

presentation

MD virtual

community

MD Manual

recruitment

Integrated

MD reporting

Putting a face on

membership

promotion

reinstatement

On-demand

Kit ordering

MGM business cards

Message

testing

benefits

promotion

365,500 members

367,400 members

374,800 members

382,400 members

397,000 members

(renewal alerts integrated into next-gen products)

BMS transition

‘Great Recession’


Md strategy w full volunteer integration
MD Strategy w/ Full Volunteer Integration

MD Volunteer “Platform”


Membership Situation

Harbin Section


Harbin Section Total Members Since Year 2006

Formation Date: 18 November 2006


Harbin Section Total Members since Year 2006

Section / Council Total Members


IEEE Harbin Section Membership31 December 2011




Timing is Everything – Know the Membership Calendar

Calendar Year Concludes

Year-end membership statistics determined

Membership Year Begins

Full-year dues enacted

Renewal opens

Key month for launching new or upgraded benefits

From Sep thru Dec, revenue deferred to next year

Active-Status Terminator

Past-due members placed into arrears

Membership Mid-Year

½-Year Dues-Cycle Begins

Arrears-Recovery Begins

Key month for launching new or upgraded benefits

Membership Year Concludes

Member retention rates determined

Business fiscal performance determined

½-year dues cycle concludes


Differentiate Audiences – Different Expectations

Their needs change throughout a career, maybe discounts in some journals would be attractive.

They are everywhere. When we do recruit them, 50%+ attrition rate (first-year member strategy)



Opportunities for Engaging Prospective Members




In summary
In Summary…

  • Section’s Membership Situation

    • From 2006 to 2011, the total member of IEEE Harbin Section has increased from 175 to 477

    • The number of senior member and Fellow in IEEE Harbin Section is still small.

    • The interaction with industry is limited.

  • Section MD Plan

    • More interaction with industry, and find the GOLD.

    • Promote the concept of IEEE to more professionals and students.

    • Let more and more graduate and the Ph. D candidate get to know IEEE Xplorer.


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