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Mike’s Bikes Simulation

Mike’s Bikes Simulation. Chain Reaction. Dylan Frank - 201102689 Jenna Jeffrey - 201001350 Dylan Scammell - 20110365 Hilary Muth - 201003674. Chain Reaction – Financial Results. Sales  $5,873,426 Number of Units Sold  $16, 070 Costs of Goods Sold  $3,095,623 Profits  $489,025

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Mike’s Bikes Simulation

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  1. Mike’s Bikes Simulation Chain Reaction Dylan Frank - 201102689 Jenna Jeffrey - 201001350 Dylan Scammell - 20110365 Hilary Muth - 201003674

  2. Chain Reaction – Financial Results • Sales  $5,873,426 • Number of Units Sold  $16, 070 • Costs of Goods Sold  $3,095,623 • Profits  $489,025 • Shareholder Value  $8.58 • Earnings Per Share  $.489

  3. Chain Reaction – Marketing Strategies Horizontal Analysis of Income Statement • Gross Margin  Decreased by 22% from 2012. • Total Expenses  Increased by 38% from 2012 • Total Other Income  Increased by 16% from 2012 • Net Income  Decreased by 66% from 2012

  4. Chain Reaction – Marketing Analysis • Price • Our price increased by 8.33% from 600 per bike to 650 • Firm 1 bikes are priced at $500 , which is the next highest competing price • Industry average is $507 • Place • Chain Reaction’s high-end quality bikes are placed in Sports Stores and Bike Shops • Promotion

  5. Conclusions • Overview of Firm Sales Performance • Why?

  6. Questions & Comments

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