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Project Goals

Project Goals. Launch and showcase twelve media partners using Facebook applications to increase engagement and revenue Expand the capabilities of our existing Facebook application while broadening participation in our open source community. The NewsCloud Facebook Application.

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Project Goals

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  1. Project Goals • Launch and showcase twelve media partners using Facebook applications to increase engagement and revenue • Expand the capabilities of our existing Facebook application while broadening participation in our open source community

  2. The NewsCloud Facebook Application • Not duplicating your web site in Facebook • Building features that strengthen community and engagement using the Facebook platform • Moves beyond the confinement of Facebook Pages • Re-architected for scalability, manageability and robustness in Ruby on Rails • Available for open source download

  3. Partners • The following partners have given permission to announce their involvement: • Charlotte Observer (live) • The Boston Globe • Detroit Free Press • WKYC TV NBC 3 Cleveland, Ohio • KPCC Southern California Public Radio • The State Press covering Arizona State University

  4. Why the Charlotte Observer is using this tool • Reach out to people where they are, as opposed to making them come to us. Our focus is people who don't currently read our paper or website. • Create a core of very engaged users through this application that we can use in other ways to help the community and our organization • Show the Observer is keeping up with trends, giving a "coolness" to our brand • Show that cash can be generated from social media to support journalism

  5. Links • The Charlotte Observer’s Insight application • http://apps.facebook.com/observerinsight • The Seattle Needle Web w/Facebook Connect prototype • http://theseattleneedle.com • Also on Facebook: http://apps.facebook.com/theneedle • Open source project blog and support site • http://opensource.newscloud.com • http://support.newscloud.com • Get the code – grab a fork on Github! • http://github.com/newscloud/n2 • Our past research http://newscloud.com/research • Follow us on Twitter @newscloud • Email me at jeff@newscloud.com

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