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Group project

Group project. Team five. Interview questions. What’s the brands of the shampoo and body wash you consistently purchase and use? Why do you choose these brands? When choosing a product, what do you most care about?. Shampoo brands of interviewees. Body wash brands of interviewees.

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Group project

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  1. Group project Team five

  2. Interview questions • What’s the brands of the shampoo and body wash you consistently purchase and use? • Why do you choose these brands? • When choosing a product, what do you most care about?

  3. Shampoo brands of interviewees

  4. Body wash brands of interviewees

  5. Reasons of choosing

  6. Conclusion: • Most respondents prefer to Rejoice when buying shampoo and JNJ when buying body wash, mostly because their good quality and brand awareness. So there are strong brand loyaltiesof Rejoice and JNJ. • brand loyalty :the tendency of customers to consistently purchase products of a particular brand.

  7. Product differentiation ofRejoice • Interest demands • emotional demands • Advertisement • Innovations

  8. Interest demands Rejoice interprets its concept by the effect meeting consumers’ Interest demands, like flocks, health and softness, enhancing the brand's culture. .

  9. emotional demands Rejoice meets consumers’ emotional demands from an emotional connection, such as the concept of self-confidence from the "quarrel articles Rejoice" , "Rejoice teacher chapter” and now "Rejoice conductor chapter”. In addition, it also have launched "Rejoice school of confidence" ,"multiple challenges", "the same self-confidence", "workplace", "tell yourself-confidence" and other series of activities.

  10. advertisement • The advertisement with a silky hair girl swinging leaves customers a deep impression of supple and elegant effect of Rejoice

  11. Advertising slogan • Rejoice is so confident. 飘柔就是这样自信。 • Saw her pose, I knew I liked her. Saw her gentle, my heart throbbing .看见她耍帅，我知道我喜欢她。看见她的温柔，更让我心动。 • Static and dynamic hair, both sides are beautiful. 秀发动、静，每一面都美。 • Hair moving, heart throbbing, Rejoice. 发动，心动，飘柔。

  12. Innovations • In 1989, Rejoice first added nursing into shampoo and first launched 5 ml small package. • In 1990, Rejoice first launched antidandruff shampoo combo. • In 1996, Rejoice first launched baking oil shampoo combo. • In 2000, Rejoice launched Radix combo hair shampoo, and introduced light and moisture balance shampoo combo. • In 2001, Rejoice launched a new in-one shampoo, upgraded dandruff shampoo and introduced moisturizing anti-dandruff shampoo combo.

  13. In 2002, Rejoice upgraded all products, implicated triple moisturizing formula, introduced a new unified global logo. • In 2003, launched ginseng shampoo and one minute nutrition hair oil essence . • In 2004, upgraded essence of nursing series. • In 2005, launched fruit essence series, specifically for young people.

  14. Thank you !

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