Focus on expansion of product portfolio and recruitment january march 2008
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Focus on expansion of product portfolio and recruitment January- March 2008. Ray Mauritsson, CEO & President Fredrik Sjöstrand, CFO. This is Axis. Founded in 1984 IT company driving the network video market Worldwide presence in 18 countries, 600 employees* Product areas:

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Focus on expansion of product portfolio and recruitment january march 2008

Focus on expansion of product portfolio and recruitmentJanuary- March 2008

Ray Mauritsson, CEO & President

Fredrik Sjöstrand, CFO


This is axis

This is Axis

  • Founded in 1984

  • IT company driving the network video market

  • Worldwide presence in 18 countries,600 employees*

  • Product areas:

    • Network Video Solutions

    • Network Print Servers

  • Global partnerships through distributors, resellers and system integrators

  • Listed on OMX Nordic Exchange, Stockholm Large Cap and Information Technology

* March, 31.


Today s agenda

Today's agenda

  • Financials

  • Market & Product update

  • Outlook


Sales january march 2008

MSEK

Growth

Sales January – March 2008

  • Total sales

    • 438 MSEK (338)

    • Growth 29%

    • Currency effects - 16 MSEK

  • Video sales

    • 409 MSEK (309)

    • Growth 32%


Operating expenses q1 2007 q1 2008

MSEK

Operating expenses, Q1, 2007- Q1, 2008


Ebit and gross margin

MSEK

Margin

EBIT and Gross margin*

  • Gross margin

    • 55,4% (55,1%)

  • Operating margin

    • 15,7% (19,7%)

  • Profit margin

    • 15,6% (19,6%)

*Q1 2008


Sales in the product areas

Sales in the product areas*

Video

Print & Scan

Other

93%

6%

1%

*Q1 2008


Sales in the regions

Sales in the regions*

Americas

EMEA

Asia

40%

50%

10%

*Q1 2008


Currency effects on total growth percent

Currency effects on total growth, percent


Global distribution and sales

Global distribution and sales

Distributors

System integrators

Resellers

End users


A new world of video surveillance

A new world of video surveillance

  • AXIS P3301

  • AXIS Q7401

  • AXIS Q7406

  • AXIS Q7900

  • ACS 3.0


Artpec 3

ARTPEC-3


Emerging market trends

Emerging market trends

Megapixel

Compression

Intelligence


Focus on expansion of product portfolio and recruitment january march 2008

H.264 – the ultimate video compression

H.264 compression (example savings)

MotionJPEG

MPEG-4 Part 2

H.264

Bandwidth & storageconsumption

50%

80%

Bandwidth & storageconsumption

Bandwidth & storageconsumption


3x the performance 60 mpixel sec

3x the performance (60 Mpixel/sec)

Mpixel/sec


The market s broadest video portfolio

The market’s broadest video portfolio

Fixed cameras

Domes & PTZ

Video encoders

Software

AXIS 223M

AXIS 221

AXIS 225FD

AXIS 216MFD/216MFD-V

AXIS 211M

AXIS 216FD/216FD-V

AXIS 211W

AXIS 211/211A/

AXIS 210/210A

AXIS 209FD-R

AXIS 209FD/209MFD

AXIS 207MW

AXIS 207/207W

AXIS 206

AXIS 233DAXIS 232D+

AXIS 231D+

AXIS 214 PTZ

AXIS 213 PTZ

AXIS 215 PTZAXIS 212 PTZ/PTZ-V

AXIS 243Q

AXIS 243SA

AXIS 241QA

AXIS 241Q

AXIS 241S

AXIS 247S

AXIS 240Q

AXIS 291 1U Rack

AXIS 3U Rack

AXIS Camera Station

AXIS Camera

Management

ADP > 500 Partners

Accessories

Video Recorder

AXIS 262+ NVR


Market shares for network cameras in 2006

Market shares for network cameras in 2006

Source: IMS Research


Customer segments

Customer segments

  • Retail store, US

  • Airport, Hong Kong

  • Schools in Midwest, US

  • Retail stores, Ireland

  • Industrial, China

  • Cruise line, US

  • Gas station, Japan

  • Hospitals, US

  • Government, US

  • Finance house, Kuwait

  • Trains, Norway


Network video surveillance worldwide

Network Video Surveillance – worldwide

Revenue in $M

+33%

+33%

+38%

+40%

+42%

Source : IMS Research


Future outlook axis goals

Future outlook, Axis goals

  • Focused product range

    • Aggressive product development

    • Intelligent solutions

  • Focused business model

    • Loyalty in channel partnerships

  • Focused company

Market leadership

Professional network video


Questions answers

Questions & Answers

Q&A


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