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Continued successful expansion January- June 2008

Continued successful expansion January- June 2008. Ray Mauritsson, CEO & President Fredrik Sjöstrand, CFO. This is Axis. Founded in 1984 IT company driving the network video market Worldwide presence in more than 20 countries, 644 employees* Product areas: Network Video Solutions

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Continued successful expansion January- June 2008

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  1. Continued successful expansionJanuary- June 2008 Ray Mauritsson, CEO & President Fredrik Sjöstrand, CFO

  2. This is Axis • Founded in 1984 • IT company driving the network video market • Worldwide presence in more than 20 countries,644 employees* • Product areas: • Network Video Solutions • Network Print Servers • Global partnerships through distributors, resellers and system integrators • Listed on OMX Nordic Exchange, Stockholm under the ticker AXIS * June, 30

  3. Today's agenda • Financials • Growth in Video • Currency effects • Stable margins • Market & Product update • Outlook

  4. MSEK Growth Sales January – June 2008 • Total sales • 931MSEK (748) • Growth 24 % • Currency effects – 50 MSEK • Video sales • 882 MSEK (677) • Growth 31 % • Growth 37 % (local currency)

  5. MSEK Operating expenses, Q1, 2007- Q2, 2008

  6. MSEK Margin EBIT and Gross margin* • Gross margin • 56.2 % (56.3%) • Operating margin • 18.6 % (23.1%) • Profit margin • 18.5 % (23.0%) *Q2 2008

  7. Sales in the product areas* Video Print, Scan & others 96% 4% *Q2 2008

  8. Sales in the regions* Americas EMEA Asia 43% 50% 7% *Q2 2008

  9. Currency effects on total sales by region MSEK

  10. Global distribution and sales Distributors System integrators Resellers End users

  11. Channel Partner Program • More than 21,000 Channel Partners • More than 550 ADP-partners in 44 countries • More than 9 000 partners trained by Axis since the start 2005 • More than 2 200 partners attended the training the first half of 2008

  12. Worldwide presence – close to the customers • 21 offices worldwide, sales in more than 70 countries • New sales offices; Russia (Moscow), China (Beijing) and Brazil (Sao Paulo)

  13. The market’s broadest video portfolio PTZ cameras & domes Fixed cameras & domes Video encoders & decoders Video Management Software AXIS 223M AXIS 221 AXIS 225FD AXIS 216MFD/216MFD-V AXIS 211M AXIS P3301/-V AXIS 216FD/216FD-V AXIS 211/211A/211W AXIS P1311 AXIS 210/210A AXIS M3011 AXIS 209FD-R/209MFD-R AXIS 209FD/209MFD AXIS 207/207W/207MW AXIS 206 AXIS 233DAXIS 232D+ AXIS 231D+ AXIS 214 PTZ AXIS 213 PTZ AXIS 215 PTZAXIS 212 PTZ/PTZ-V AXIS Q7406 AXIS 243Q AXIS 241QA AXIS 241Q AXIS 240Q AXIS Q7401 AXIS 243SA AXIS 241S AXIS 247S AXIS Q7900 AXIS 3U RackAXIS 291 1U Rack AXIS 292 AXIS Camera Station 3.0 AXIS Camera Management ADP > 500 Partners Accessories Video Recorder AXIS 262+ NVR

  14. New generation network video products • AXIS P3301 • AXIS P3301-V • AXIS M3011 • AXIS M3014 • AXIS P1311 • AXIS Q7401 • AXIS Q7406 • AXIS Q7900 • AXIS Camera Station 3.0 AXIS Q7401 AXIS M3011

  15. Industry standard for the interface of network video products • Increased flexibility • Greater freedom • Simplified installation of network video products regardless of brand • A global open standard for the interface of network video products • Supporting the shift from analog to digital video surveillance in the security market • An open forum will be established • Benefits

  16. Successful global installations • City Surveillance, China • Finance, Middle East • Retail stores, US, Germany & South Africa • Transportations, US & Russia • Health Care, US • Education, US • Industrial, China & Japan • Transportation, Norway • Hospital, Czech

  17. Future outlook, Axis goals • Focused product range • Aggressive product development • Intelligent solutions • Focused business model • Loyalty in channel partnerships • Focused company Market leadership Professional network video

  18. Questions & Answers Q&A

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