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EVENT MANAGEMENT SLP 2011. Presented by : Eike Truter. ICE - BREAKER. HOW WILL THIS WORK?. Class (40 hrs) Assignment (100) Test (60) Exam (120). HOW TO STUDY. Read before class for BIGGE R picture (identify problems) In class : Listen , Ask , Make notes Summarize ASAP Study/Recite

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event management slp 2011
EVENT MANAGEMENTSLP 2011

Presented by : EikeTruter

slide3

HOW WILL THIS WORK?

  • Class (40 hrs)
  • Assignment (100)
  • Test (60)
  • Exam (120)
slide4

HOW TO STUDY

  • Read before class for BIGGER picture (identify problems)
  • In class : Listen, Ask, Make notes
  • Summarize ASAP
  • Study/Recite
  • Simulate Exam/Test
slide5

RECOMMENDED READING

Page 11

Page 10

GLOSSARY OF KEY TERMS

slide9

WHY ARE YOU DOING THIS COURSE?

  • Margrine : Start own EVM business
  • Kelly : Blend with tourism
  • Nomonde: Help own company in Events
  • Maritza : Backup plan & Original plan
  • Bonita : Keep study fit..
  • Carel : Start own company
  • Werner : Expand existing business
  • Monique : FUN!
  • Dineo : Hands on experience, add to current job
  • Marike :
  • Brendon : Options open, expand own business
  • Nthabiseng :
slide11

YOUR ASSIGNMENT

Open discussion

Plagiarism

Assignment Instructions

slide12

LEARNING UNIT 1 : AN INTRODUCTION TO EM

  • Learning Outcomes
    • Define an Event
    • Define a Special Event
    • Short history on Events Industry
    • Define Project Management
    • Whats the difference between EM & Project M?
    • Categories of Events
    • Types of Events
    • 5 Phases of EM process
slide13

What is an Event?

Manual pg 12

  • Events are those NON-ROUTINE OCCASIONS
  • SET APART
  • FROM THE NORMAL ACTIVITY OF DAILY LIFE
  • OF A GROUP OF PEOPLE
slide14

What is a Special Event?

Manual pg 13

  • Shone & Parry (2004:p.3) “that Phenomenon arising from non-routine occasions which have leisure, cultural, personal or organisational objectives set apart from the normal activity of daily life, whose purpose is to enlighten, celebrate, entertain or challenge the experience of a group of people”
slide15

Manual pg 13

  • Shone & Parry (2004:p.3) “that Phenomenon arising from non-routine occasions which have leisure, cultural, personal or organisational objectives set apart from the normal activity of daily life, whose purpose is to enlighten, celebrate, entertain or challenge the experience of a group of people”

Test the definition

slide17

But what is PROJECT MANAGEMENT?

Manual pg14

  • DEFINED : Planning, Organising, Coordinating, Controlling & Directing of Numerous Activities involved..
slide18

Difference:

PROJECTS & EVENTS?

Manual pg 16

slide19

THINK ABOUT IT

CASE STUDY

slide20

LEISURE

  • CULTURAL : Ceremonial/Heritage
  • ORGANISATIONAL
  • PERSONAL

CATEGORIES OF EVENTS

slide21

Marketing Events

  • Meeting & Convention Events
  • Entertainment & Leisure Events
  • Exhibitions, Expositions & Fairs
  • Sports Events
  • Social/Life-Cycle Events
  • Business & Corporate Events
  • Cause-Related & Fundraising Events
  • Government & Civic Events
          • www.saaci.co.za

Can one event be more than one type?

TYPES OF EVENTS

slide22

THE EVENT MANAGEMENT PROCESS

  • NB!
  • Process
  • In Order
  • Connected
  • Circular Flow Chart

Client Brief/Objectives/

Budget & Relevant Info

During/After by all parties

Brainstorm on Ideas/Creative Concept/Options

Longest Phase/ Detailed Detailed planning/Final Plan to client

Be Read/Pg23 On the Spot Decisions

lu1 test exam question examples
LU1 TEST/EXAM QUESTION EXAMPLES
  • Identify and explain the different categories of events. (8)
  • Differentiate in a detailed paragaph between events and projects. Use a relevant example to illustrate your answer. (10)
  • List the five phases of the event managment process in order (5)
  • What are the steps involved in making on-the-spot decisions during the implementation phase? (5)
  • What are the nine event types as identified by SAACI?

Give an example of each (18)

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