Major Donor Prospecting. The 10% Rule. 10% of donors give 90% of donations. Individuals Give More. Giving USA 2008: http://www.aafrc.org/press_releases/gusa/GivingReaches300billion.pdf. ?. Internal Questions . What is a major gift ? How do we treat major donors differently?
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Giving USA 2008: http://www.aafrc.org/press_releases/gusa/GivingReaches300billion.pdf