Digital Interactive Symposium: Edinburgh Business Models in Virtual Worlds

1. Digital Interactive Symposium: EdinburghBusiness Models in Virtual Worlds 27 August 2010 Andy Moseby, Corporate Partner

2. Recent activity ?

3. Lazard capital markets’ 2010 forecasts

4. Valuations • Qualitative: • Proprietary technology • Point of differentiation • Breadth of service offering • Market positioning • Strength of management • Quantitative: • Trading comparables • Transaction comparables • Discounted cashflow analysis • LBO analysis Valuation

5. Valuations: ability to monetise • Qualitative: • Proprietary technology • Point of differentiation • Breadth of service offering • Market positioning • Strength of management • Quantitative: • Trading comparables • Transaction comparables • Discounted cashflow analysis • LBO analysis Valuation

6. Evolution of revenue streams

7. Evolution of online revenue streams • Retail – “one off” • Boxed product • DLC • Digital distribution / Apps etc • Virtual Transactions • Virtual goods • P2P trading • UGC • Inviting Friends • Back Offline • Merchandise • Associated products • Advertising • In-game • Around game • Sponsorship / games as ads • Continued Payments • Subscription / VIP • “Lite” versions • Episodic gaming • PC baangs • Other • Data mining • Gambling

8. Evolution of online revenue streams • Retail – “one off” • Boxed product • DLC • Digital distribution / Apps etc • Virtual Transactions • Virtual goods • P2P trading • UGC • Inviting Friends • Back Offline • Merchandise • Associated products • Advertising • In-game • Around game • Sponsorship / games as ads • Continued Payments • Subscription / VIP • “Lite” versions • Episodic gaming • PC baangs • Other • Data mining • Gambling

9. Evolution of online revenue streams • Retail – “one off” • Boxed product • DLC • Digital distribution / Apps etc • Virtual Transactions • Virtual goods • P2P trading • UGC • Inviting Friends • Back Offline • Merchandise • Associated products • Advertising • In-game • Around game • Sponsorship / games as ads • Continued Payments • Subscription / VIP • “Lite” versions • Episodic gaming • PC baangs • Other • Data mining • Gambling

10. Evolution of online revenue streams • Retail – “one off” • Boxed product • DLC • Digital distribution / Apps etc • Virtual Transactions • Virtual goods • P2P trading • UGC • Inviting Friends • Back Offline • Merchandise • Associated products • Advertising • In-game • Around game • Sponsorship / games as ads • Continued Payments • Subscription / VIP • “Lite” versions • Episodic gaming • PC baangs • Other • Data mining • Gambling

11. Evolution of online revenue streams • Retail – “one off” • Boxed product • DLC • Digital distribution / Apps etc • Virtual Transactions • Virtual goods • P2P trading • UGC • Inviting Friends • Back Offline • Merchandise • Associated products • Advertising • In-game • Around game • Sponsorship / games as ads • Continued Payments • Subscription / VIP • “Lite” versions • Episodic gaming • PC baangs • Other • Data mining • Gambling

12. Lazard capital markets’ 2010 forecasts

13. Revenue model changes game design

14. Revenue model changes game design

15. Revenue model changes game design

16. Revenue model changes game design All Image Credits: WikiMedia / Techcrunch / Wadsworth.com

17. Feel the width… = Major investment = Some investment = Little/No investment Source: Games Investor Consulting Limited

18. Feel the width… = Major investment = Some investment = Little/No investment Source: Games Investor Consulting Limited

19. Contact details Andy Moseby Corporate Partner Kemp Little LLP andy.moseby@kemplittle.com Tel. +44 (0) 20 7710 1650