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March 6 th

March 6 th. 1. This is the #2 TV channel in terms of profitability. ABC CBS NBC FOX QVC. Recency. Monetary transactions. Frequency. 2. RFM Scoring is used. To asses Data base effectiveness To determine market share To segment business markets Primarily with nonprofits. RFM Scoring.

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March 6 th

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  1. March 6th

  2. 1. This is the #2 TV channel in terms of profitability • ABC • CBS • NBC • FOX • QVC

  3. Recency Monetarytransactions Frequency 2. RFM Scoring is used • To asses Data base effectiveness • To determine market share • To segment business markets • Primarily with nonprofits RFM Scoring

  4. 3. You could by his and hers life-size Lego statues in this company’s Catalog. • Nordstrom • Neiman Marcus • The Gap • Urban Outfitter

  5. 4. Infomercials • Target Single females ages • Tell a story • Are good at Branding • Must have a store presence • All of these are true

  6. 5. Who celebrated their first year anniversary yesterday? • Matt & Amber Elton

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