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Intelligent Addressing To Achieve 100% Mail Integrity

Intelligent Addressing To Achieve 100% Mail Integrity. National Postal Forum Anaheim, CA May 18 th – 21 st , 2008. Jim Wilson Address Management United States Postal Service ®. QUALITY ADDRESSING PROFESSIONAL CERTIFICATE.

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Intelligent Addressing To Achieve 100% Mail Integrity

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  1. Intelligent AddressingTo Achieve100% Mail Integrity National Postal Forum Anaheim, CA May 18th – 21st, 2008 Jim Wilson Address Management United States Postal Service®

  2. QUALITY ADDRESSING PROFESSIONAL CERTIFICATE This session qualifies as one of the four Addressing sessions, in addition to the Tuesday, May 20th General Session needed for theAddress Quality Specialist Certificate!

  3. Announcing 2 New Symposiums 15 Presentations focusing on Intelligent Mail See Page 20 of the Catalog 7 Presentations focusing on Direct Mail and the Environment See Page 21 of the Catalog

  4. Today’s Session • Understanding 100% Address Integrity • Why It’s Important For Mailers, Customers, And The USPS® • How The Lack Of Address Integrity Affects The Delivery Of Mail – Including Yours! • The Top 5 List • Things You Need To Know About To Help You Achieve 100% Address Integrity

  5. Defining 100% Address Integrity • It’s A Complete Address • It’s A Correct Address • It’s A Current Address

  6. Defining 100% Address Integrity • It’s A Complete Address • DMM® 602.1.4.1 A complete address has all the address elements necessary to allow an exact match with the current USPS® ZIP+4® Product to obtain the finest level of ZIP+4 code for the delivery address. A complete address may be required on mail at some automation rates.

  7. Defining 100% Address Integrity • Elements Of A Complete Address • Addressee name and/or firm name where applicable. • Private mail box designator and number - PMB 300 or #300 • Urbanization name (Puerto Rico only) • Street name and number • Including pre-directional, suffix, and post-directional values • Rural / Highway contract route and box number - RR 5 BOX 10 • Post office box number - PO BOX 458 • Secondary address unit designator and number - APT 202, STE 100 • City and state • Correct 5-digit ZIP™ Code or ZIP+4® code

  8. Defining 100% Address Integrity • A “Conservative” Estimate Is That Each Year, 2.2 Billion Mailpieces Are Delivered Without Complete Address Information • Requires Carrier’s Personal Knowledge • Additional $160 Million USPS® Cost • An Additional 1.2 Billion Mailpieces Lack Complete Address Information And Have To Be Returned Or Disposed • Additional $185 Million USPS Cost

  9. Defining 100% Address Integrity • It’s A Correct Address • What’s The Difference Between A “Complete” And A “Correct” Address? • A Complete Address Is An Address That Matches To The USPS® ZIP+4® Database • A Correct Address Is The Officially-Designated Representation Of The Address • Includes Locally Preferred Address Formats

  10. Defining 100% Address Integrity • Complete Versus Correct Addresses Complete: 1095 Reams Rd Bells TN 38006-3711 Correct: 1095 Oak Crest Farms Rd Bells TN 38006-3711 • Local Addressing Authority Officially Changed The Street Name

  11. Defining 100% Address Integrity • Complete Versus Correct Addresses Complete: RR 1 Box 2085 East Machias ME 04630-4059 Correct: 1 Bryant LN East Machias ME 04630-4059 • 9-1-1 Address Conversion • USPS® Policy Is To Deliver To Original Address For One Year Following Conversion

  12. Defining 100% Address Integrity • It’s A Current Address • Is Your Customer Still Residing At This Address? • Census Bureau Indicates 14% - 15% Of Americans Move During A One Year Period • USPS® Processes Over 45 Million Changes-of-Address Annually • A Typical Address List Deteriorates At An Average Rate Of 1.25% Each Month

  13. Defining 100% Address Integrity • It’s A Current Address • Do You Know Whether The Address Is Vacant Or Not? • Studies Indicate That Mail Sent To Vacant Addresses Accounts For 6.5% Of All Undeliverable-As-Addressed Mail

  14. Defining 100% Address Integrity • It’s A Current Address • Have The Addressing Components Changed Or Does USPS® Data Indicate They Are Going To Change? • 9-1-1 Addressing Conversions • 400,000 Annually • Annual ZIP™ Code Changes • 24 ZIP Codes Added Or Realigned In June 2008 • 178,000 Addresses Affected

  15. Why 100% Address Integrity Is Important! • Address Quality Improves Mailer’s Business Efficiency • Enhances The Cross-Functional Uses Of Address Information • The Address Shown On Your Mailpiece Is Your Customer’s First Perception Of Your Attention To Quality • What Impression Are You Conveying?

  16. Why 100% Address Integrity Is Important! • Mail Bearing A Complete, Correct, And Current Address Is More Accurately Delivered • Protects Customer Privacy • Mail With An Address That Is Complete, Correct, And Current Reduces Customer’s Receipt Of Unwanted Mail • Helps Improve Customer Perception Of Mail As Effective Communication

  17. Why 100% Address Integrity Is Important! • Strategic Transformation Plan • Postal Service™ Goal To Cut Cost Of Processing Undeliverable-As-Addressed (UAA) Mail In Half By 2010 • Improving Address Quality Enables More Efficient Automation Processing • 1% Improvement In Delivery Point Sequenced Mail Volume Saves $70 Million/Year • Getting To 100% Address Integrity Depends Upon Mailers And Postal Service Working Together To Achieve The Goal!

  18. FY04-FY08 UAA Volumes / Costs

  19. Average Mailing List Address Quality

  20. Address Quality Affect On Mail Delivery

  21. Apartment Address Quality Affect On Delivery

  22. Top 5 Things You Should Know To Achieve 100% Address Integrity! CASS™ Address Element Correction NCOALink® ANKLink™ Intelligent Mail® – OneCode ACS™

  23. Getting And Keeping Your Addresses Complete,Correct, And Current • CASS™ System • Use The DPV® Data To Validate Accuracy Of Street Numbers And Apartment/Suite Numbers Before You Add Records To Your Address Files • Update Your Address With The Correct Address Format

  24. Getting And Keeping Your Addresses Complete,Correct, And Current • CASS™ System • Perform Regular CASS Processing To Keep Your Addresses Updated • Identify Addresses That May Be Vacant Before You Mail • Ask Your CASS Vendor About How You Can Get The Vacant Table Today! Now Available!

  25. What To Do With The Leftovers? • Address Element Correction (AEC) • Send Any Addresses That Can’t Be Matched Using CASS™/DPV® To USPS® For Correction • AEC • Advanced Address-Matching Based On USPS-Developed Algorithms • AEC II® • Addresses Sent To Local Delivery Office For Manual Correction

  26. Keeping It Current • Correct Customer Addresses That Have Moved Before You Mail • Catch Any Additional Customer Moves After You’ve Mailed • Identify Other Reasons That An Address May Be Undeliverable

  27. 160+ NCOALink® Change-of-Address Updating Tool 147 Million Change-of-Address Records Condensed to 5-Gigabytes

  28. Keeping It Current • NCOALink® is a Secure Dataset Containing Change-of-Address Data For Customers Who Have Moved • 60 Million Records in 18 Month File • 160 Million Records in 48 Month File • Using NCOALink Allows Mailers To Update Their Customer Addresses Before Mailing

  29. Keeping It Current • Mailers Can License NCOALink® Data For Use Within Their Business / Mail Processing Environment • Commercial Address-Hygiene Software Vendors Have Developed Standard Interfaces To NCOALink Data

  30. Keeping It Current • Don’t Need Customers New Addresses But Don’t Want To Send Mail If The Customer Isn’t There? • Use ANKLink™ To Enhance Your Knowledge! • “Alice Doesn’t Live Here Anymore” • Identifies When A Customer Has Moved But Doesn’t Give New Address

  31. Do You Know If Your Mailpiece Was Delivered? • OneCode ACS™ Can Help! • Harness The Power Of The Intelligent Mail® Barcode To Know If Your Mailpiece Has Been Forwarded, Returned, Or Disposed • Obtain New Address Information For Customer’s That Have Moved • Identify The Reason Why A Mailpiece Was Undeliverable

  32. Keeping It Current FROM THIS TO THIS

  33. Rates Effective May 12th, 2008 FREE!

  34. 100% Address Integrity Is Achievable! • It Is Important To Everyone In The Mailing Industry To Make Mail Effective • Accurate Addressing Improves Mail Delivery And Helps To Keep Postage Costs Down • Your United States Postal Service® Provides Many Products And Services To Assist You In Achieving 100% Address Integrity!

  35. The Mail Moment

  36. For More Information www.usps.com/ncsc ribbs.usps.gov Customer Support 1-800-238-3150 Your Postal Customer Council® Is Also A Great Resource For Information!

  37. Quality Addressing Track Monday Tools & Techniques that Make the Case for Address Quality Ruth Jones/Gary Seitz - Period 5, 10:00 - 11:00am - Room 212AB What are “Bad” Addresses & What to do With Them Charles Hunt/Kevin Conti - Period 6, 11:15am - 12:15pm - Room 212AB Tuesday Move Update – How to Keep in Touch With Moving Customers Audrey Conley/Adam Collinson - Period 10, 10:00 - 11:00am - Room 212AB Intelligent Addressing to Achieve 100% Mail Integrity Jim Wilson/Eric Houger - Period 11, 11:15am - 12:15pm - Room 210AB How Government Agencies use Address Quality to Better Serve the Community Gail Milton/Mike Sexson - Period 13, 3:15 - 4:15pm - Room 212AB Wednesday The ROI of Address Quality Charles Hunt/Chris Lien - Period 16, 2:15 - 3:15pm - Room 212AB Stump the Experts with Your Un-codable UAA Mail Jim Wilson/Alice VanGorder - Period 17, 3:30 - 4:30pm - Room 212AB

  38. QUALITY ADDRESSING PROFESSIONAL CERTIFICATEKnowledge Questions • The Definition Of 100% Address Integrity Refers To Addresses That Are Complete, Correct, And Current? True/False • There Is No Way To Determine If An Address May Be Vacant Except To Send A Mailpiece To The Address And See What Happens? True/False • The Quality Of The Address Used On A Mailpiece Has No Affect On The Delivery Of The Mailpiece? True/False

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