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A Suppliers View of: The business application market in 2003

A Suppliers View of: The business application market in 2003 . Martin Tenk Head of Technology, SAP UK & Ireland. The business applications market in 2003. Review - 2002 in Business Applications 2002 was not a good year for many software vendors…

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A Suppliers View of: The business application market in 2003

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  1. A Suppliers View of:The business application market in 2003 Martin Tenk Head of Technology, SAP UK & Ireland

  2. The business applications market in 2003 Review - 2002 in Business Applications 2002 was not a good year for many software vendors… If your products and markets were not mature, or if you had over-expanded, you suffered Software companies used to 25% growth year-on-year found themselves shrinking The big players take market share in these times, and the smaller players disappear or get bought (by IBM or Microsoft….). So where do we go from here?

  3. The business applications market in 2003 • Best of Breed v Integrated App Suites • In a growing market when the economy is strong - Best of Breed does well • When the trends reverse, cost control and ROI become king - the integrated suite marches ahead. SAP, PeopleSoft and Oracle survive and grow. I2 and Siebel suffer…. • This trend will continue into 2003. As suite vendors continue to improve their CRM and SCM solutions, specialists vendors will continue to decline

  4. The business applications market in 2003 • EAI - the Best of Breed’s friend? • The EAI market is very fragmented and very “technical”. • Many applications vendors have released their own EAI solutions. • This will take market share away from the pure play EAI vendors and there will be further consolidation amongst these vendors in 2003.

  5. The business applications market in 2003 • Is the SME market the new battleground in 2003? • The largest untapped market for business software applications is the SME market place The products here have to be simple to use with little or no training, easy to manage and install, and very easy to implement. Big software companies are busy buying up the major players in the SME space (e.g. Microsoft buys Navision and Great Plains, SAP buys Top Manage) These markets will become the battleground for software vendors during 2003.

  6. The business applications market in 2003 • The cost of implementations • Has to fall further…. • Pre-configured best practices will become the standard rather than ‘vanilla’ • The time it takes to implement business applications for many processes could become even easier… • … if only customers could make their business process decisions faster!

  7. The business applications market in 2003 So what do business application vendors need to do to survive in 2003? Further moves towards a more vertical industry focus. • Continue to develop offerings for the SME market • Develop new technologies - improved user interfaces (e.g. WebDynpro) • New applications built on new technologies… but designed to deliver real benefits to the business (e.g. Master Data Management Server). • And my final prediction for 2003 is that ….

  8. The business applications market in 2003 Team New Zealand will beat Oracle racing and the The America’s cup will stay in New Zealand!

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