Doreen Nicastro, MPH, CEO Nicastro Consultants, Aligning People with Technology doreen@nicastroconsultants.com Annual C

1. Doreen Nicastro, MPH, CEONicastro Consultants, Aligning People with Technologydoreen@nicastroconsultants.com Annual Conference October 24 – 26, 2011 doreen@nicastroconsultants.com Thursday, November, 3, 2011

2. Review context and considerations when implementing new technologies. • Assess uses of social networking for business continuity. • Present social media tools to facilitate emergency management. • Brainstorm ways to integrate SM as part of a response and recovery effort. • Discuss next steps/action plan to use social media in business response and recovery planning. doreen@nicastroconsultants.com Thursday, November, 3, 2011

3. Audience: • What business are you in? • What brings you here today? • What do you want to leave with? • When it comes to business continuity and emerging technologies what is your biggest challenge? doreen@nicastroconsultants.com Thursday, November, 3, 2011

4. Five ways social media is changing our lives: • Where we get our news • How we start and do business • When we meet and stay in touch • What we reveal • Who we influence http://www.emergencymgmt.com/emergency-blogs/crisis-comm/Five-Ways-Social-Media.html doreen@nicastroconsultants.com Thursday, November, 3, 2011

5. 350 million phones are in people’s pockets tied directly to major news outlets. • 23 million people receive Twitter feeds from government entities according to govtwit.com. • Virginia Tech Facebook community received all 32 shooting victims -- without error. http://www.emergencymgmt.com/emergency-blogs/crisis-comm/Five-Ways-Social-Media.html doreen@nicastroconsultants.com Thursday, November, 3, 2011

6. Profound changes are necessary in how emergency management business is done. • Mobility and virtual operations is the key • 60% of web access these days is through smart phones • SM applications means we can work collaboratively to get work done • Operating virtually as a team in a pandemic will be essential http://www.emergencymgmt.com/emergency-blogs/crisis-comm/Five-Ways-Social-Media.html doreen@nicastroconsultants.com Thursday, November, 3, 2011

7. While social/personal it applies to emergencies • During an event maintain close contact with those people who matter most for the future • Who are those people? • Whose opinion of you or your organization matters most for its future? • Internet technology provides unprecedented opportunity to communicate http://www.emergencymgmt.com/emergency-blogs/crisis-comm/Five-Ways-Social-Media.html doreen@nicastroconsultants.com Thursday, November, 3, 2011

8. Transparency is part about the values of our culture today-social media- • Emergency managers and PIOs have to take a whole new view of public information • If there is bad news, it will likely come out • Transparency, starts with a clear understanding of what the public has a right to know • Starts at the policy level and needs to be carried out through the whole organization http://www.emergencymgmt.com/emergency-blogs/crisis-comm/Five-Ways-Social-Media.html doreen@nicastroconsultants.com Thursday, November, 3, 2011

9. Internet and social media technology unprecedented reach and influence • Emergency managers and PIOs have opportunities to interact quickly and directly with millions • Few are prepared to embrace this opportunity • What role do you play in influencing your network? doreen@nicastroconsultants.com Thursday, November, 3, 2011

10. 2011 view: no discussion/recommendation about social media or emerging technologies to facilitate business continuity or recovery doreen@nicastroconsultants.com Thursday, November, 3, 2011

11. Resiliency of current infrastructure: electrical power, water supply, computer systems, human capital, policies and procedures. • Compatibility of current computer, network, and applications with new technologies. • Geographic dispersion of leadership, data, product/services and employees. • Ability to manage an event if it requires social distancing. • Employee education and training.“What is my role? Where do I go? doreen@nicastroconsultants.com Thursday, November, 3, 2011

12. Use of cloud technologies • www.evernote.com • www.dropbox.com • www.googledocs.com • http://www.youtube.com/watch?v=15zSL5infoc#utm_source=landing_page&utm_term=video_overview • Web presence • www.Intuit.com • www.Webstorefront.net • www.googlesite.com • Mobile computing • Smart phones, ipad, tablet computers • www.gotomeeting.com • www.skype.com • www.piratepad.com doreen@nicastroconsultants.com Thursday, November, 3, 2011

13. Social networking, communication and engagement • www.facebook.com • www.linkedin.com • www.foursquare.com • www.gowalla.com • Social media, situation, awareness updates • www.twitter.com • www.Youtube.com • www.crowdsourcing.com doreen@nicastroconsultants.com Thursday, November, 3, 2011

14. Google -cloud computing everything from anywhere with an Internet connection. • LinkedIn-build and foster professional network and employee engagement. • Facebook Pages-talk with loyal customers build new ones, create employee page. doreen@nicastroconsultants.com Thursday, November, 3, 2011

15. Twitter-communicates with employees and customers. • You tube -library of employee & business operations/procedures • Location based networking to manage situations • Foursquare-have employees check-in to geographic location • Gowalla-spot your chains and have employees manage them doreen@nicastroconsultants.com Thursday, November, 3, 2011

16. Continuity of operations and procedures • Community out reach efforts • Collaboration with partners • Timely campaigns • Upcoming events • High levels of engagement • Consistency in sharing of information and documents doreen@nicastroconsultants.com Thursday, November, 3, 2011

17. Viral messages are repeated over and over • Opportunity for multiple "credible" spokespeople • Able to measure sentiment • Gather information • Create ongoing contact • Improve preparedness prior to a crisis http://www.emergencymgmt.com/emergency-blogs/crisis-comm/Social-media-and-emergency-021811.html doreen@nicastroconsultants.com Thursday, November, 3, 2011

18. http://6.mshcdn.com/wp-content/uploads/2011/02/social-media-emergency-lg.jpghttp://6.mshcdn.com/wp-content/uploads/2011/02/social-media-emergency-lg.jpg doreen@nicastroconsultants.com Thursday, November, 3, 2011

19. Users on ground sent vital information about Mumbai terrorist attacks • Australian Country Fire Authority sent information about fires, how to donate money, where to give blood, seek help • FDA recalled salmonella-tainted pistachios products 3000 were informed through Twitter doreen@nicastroconsultants.com Thursday, November, 3, 2011

20. http://6.mshcdn.com/wp-content/uploads/2011/02/social-media-emergency-lg.jpghttp://6.mshcdn.com/wp-content/uploads/2011/02/social-media-emergency-lg.jpg doreen@nicastroconsultants.com Thursday, November, 3, 2011

21. Review Challenge.gov • Are community/organizations up for challenge.gov • See first year’s winner • Brainstorm ideas • What can we do to prepare our communities before disaster strikes? • Use social media to make a difference • Enter prepared contest http://www.emergencymgmt.com/emergency-blogs/crisis-comm/Five-Ways-Social-Media.html doreen@nicastroconsultants.com Thursday, November, 3, 2011

22. Turn ideas into reality • Make a list of what you need • Define social media tools to use • Create social media/networking policy • Implement social media as part of your • Communication protocol • Recovery planning • Emergency response doreen@nicastroconsultants.com Thursday, November, 3, 2011

23. idisaster 2.0 Social Media and Emergency Management, “ 5 Ways to Use Social Media for Continuity of Business and Recovery • http://www.emergencymgmt.com/emergency-blogs/crisis-comm/Five-Ways-Social-Media.html • http://6.mshcdn.com/wp-content/uploads/2011/02/social-media-emergency-lg.jpg • http://www.emergencymgmt.com/emergency-blogs/crisis-comm/Social-media-and-emergency-021811.html doreen@nicastroconsultants.com Thursday, November, 3, 2011