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Building on Success A Communications Strategy for ALRI – The Next Five Years

Building on Success A Communications Strategy for ALRI – The Next Five Years. Lark Hayes and Tom Darden of the Communications Team Longleaf Partnership Council Meeting Biloxi, MS April 8, 2014. Current Status and Future Needs. “Ad hoc” approach of Communications Team

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Building on Success A Communications Strategy for ALRI – The Next Five Years

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  1. Building on SuccessA Communications Strategy for ALRI – The Next Five Years Lark Hayes and Tom Darden of the Communications Team Longleaf Partnership Council Meeting Biloxi, MS April 8, 2014

  2. Current Status and Future Needs • “Ad hoc” approach of Communications Team • Website, brochure update, assist Accomplishment Report • Enhanced effort critical for Years 6-10 • Previous Communication Plan, 2009

  3. Expanded Engagement in Communications • Current team participation modest • LPC members with significant communications assets • Benefits of Communications Strategy process • Reaching critical audiences, expanding support

  4. Building a Communication Strategy – A Way Forward • Proposal by DJ Case • Why Dave Case?

  5. Strategy Engagement and Development • Suggests a 3-part process: • Communications Assessment • Workshop – used to provide input on: • Objectives • Target audiences • Key messages • Strategic approaches • Actions • Evaluation • Provide a written Communication Strategy Version 1.0

  6. Discussion

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