Social Media 101. Judy Moulder Vital Records and Public Health Statistics, Mississippi Department of Health June 5, 2013. Social Media 101: Objectives. Define social media. Review examples of social media.
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Social Media 101
Vital Records and Public Health Statistics,
Mississippi Department of Health
June 5, 2013
“Social media is a collection of online platforms and tools that people use to share content, profiles, opinions, insights, experiences, perspectives and media itself, facilitating conversations and interactions online between groups of people”
“Social media is a shift in how we get our information. It used to be that we would wait for the paper boy to throw our news on the doorstep (or into the flowers) and we’d read the paper, front to back, with our morning coffee before going to work. Now we get information, 24/7 and on the fly, from anywhere. In the more traditional senses, online, on our phones, and through the social platforms. Social media allows us to network, to find people with like interests, and to meet people who can become friends or customers. It flattens out the world and gives us access to people we never would have been able to meet otherwise.” Gini Dietrich
How to Write For it
How to Grow Fans
--- One Centralized Logo
--- Measures engagement with “tweets” and “followers”
How to Build “Following”
How to Write For It
“to put a real face and a more relatable voice on the work of our members, connect with people and share what good things go on in our member labs.”
Current and Potential Stakeholders
Strengthen Member Engagement
IDENTITY and VISIBILITY
…All of these objectives could very well be adopted by our respective Vital Records and Public Health Statistics offices too
Things to Keep in Mind:
The Health Communicator’s Social Media Toolkit
CDC’s Guide to Writing for Social Media
Facebook Guidelines and Best Practices
Twitter Guideline s and Best Practices
Button and Badge Guidelines and Best Practices
Social Media Security and Mitigations
Currie D. 2009. Public health leaders using social media to convey emergencies: new
tools a boon. Nations Health 39(6). Available from: http://www.medscape.com/viewarticle/710011 .
Skwarecki B. 2013. Twitter study of vaccine messages: opinions are contagious, but in
unexpected says. Public Health, PLOS Journals 2013 [cited 2013 May 29]. Available from:
Jarvis B. 2013. Twitter becomes a tool for tracking flu epidemics and other public
health issues. The Washington Post 2013 [cited 2013 May 29]. Available from:
APHA. 2009. Expert round table on social media and risk communication during times
of crisis, survey results. American Public Health Association & Booz Allen Hamilton, Inc.
Lawson E and A Lipphardt. 2012. Does social media have a role in federal statistic?. 2012
National Conference on Health Statistics.
Reid D. 2013. Social CEOs: Scott Becker , Association of Public Health Laboratories.Avectra
2013 [cite 2013 May 29]. Available from: http://blog.avectra.com/social-ceos-scott-becker-association
Mississippi State Department of Health
Office of Vital Records and
Public Health Statistics