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Social Media 101. Customizing Work & Witness. What is Social Media?. F orms of electronic communication through which users create online communities to share information, ideas, personal messages, and other content (as videos ). Why Social Media?

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Presentation Transcript
Social media 101
Social Media 101

Customizing

Work & Witness


What is social media
What is Social Media?

  • Forms of electronic communication through which users create online communities to share information, ideas, personal messages, and other content (as videos).

    Why Social Media?

  • Helps people connect more quickly, Improves efficiency, accessibility, offers differentiation and translation, different points of contact, stakeholder buy in, long-term revenue, environmental impact and decreased costs on paper, allows younger people to be involved, immediate revenue, PR, exposure, built-in network

    Primary Social Media Tools discussed today:

    Skype Facebook Youtube Twitter Blogs VlogsIntagramLinkedin


Pre trip share your vision link people need and resources
Pre-Trip: Share Your Vision Link People, Need, and Resources

  • Sharing Vision/Advertising/Gaining Exposure of trip, needs, and ministry

  • Connecting with the field or team early

  • Answering FAQ

  • Communicating Logistics and pre-trip meetings

  • Paying or Fundraising for Trip


Pre trip share your vision link people need and resources1
Pre-Trip: Share Your Vision Link People, Need, and Resources

  • Sharing Vision/Advertising/Gaining Exposure of trip, needs, and ministry

  • Connecting with the field or team early

  • Answering FAQ

  • Communicating Logistics and pre-trip meetings

  • Paying or Fundraising for Trip

  • Facebook Work and Witness Group Page (create events)

  • FAQ blog

  • Skype/Free Conference Call/Email

  • Make a donation or see video online and have link on embedded in different social media platforms (twitter, fb wall posts, email, blogs, etc)

  • Create videos on animoto, iMovie, or youtube


Trip share your story maximize your witness
Trip: Share your Story Maximize Your Witness

  • Communicate what is happening: safety, travel, daily events, etc

  • Share God stories with home or key stakeholders

  • Use Social Media on the Field to maximize programming or communicate with one another through translation assistance

  • Journal


Trip share your story maximize your witness1
Trip: Share your Story Maximize Your Witness

  • Communicate what is happening: safety, travel, daily events, etc

  • Share God stories with home or key stakeholders

  • Use Social Media on the Field to maximize programming or communicate with one another through translation assistance

  • Journal

  • Vlogging

  • Youtube/FB

  • Tweeting

  • Group Blogging

  • Facebook Stakeholders Group Page

  • Instagram

  • Group Page or Field Work and Witness Group Page


Post trip partners on a journey build churches and friendships
Post-Trip: Partners on a Journey Build churches and friendships

  • Communicate and Stay Connected with new friends from Work and Witness both on field and at home

  • Communicate to home about your trip

  • Debrief with Team and Reunions

  • Become Partners on future projects


Post trip partners on a journey build churches and friendships1
Post-Trip: Partners on a Journey Build churches and friendships

  • Communicate and Stay Connected with new friends from Work and Witness both on field and at home

  • Communicate to home about your trip

  • Debrief with Team and Reunions

  • Become Partners on future projects

  • Facebook –tag pictures, wall posts, have fb use translation tools, fb or ichat tools, group pages

  • Pictures and Video can say more in seconds than we can share in an hour (youtube channels, flickr, fb, vimeo, etc)

  • Skype/free conference call resources, email

  • Follow or connect on Twitter, instagram,Linked in, skype, or facebook


Best practices
Best Practices

  • Decide what you want to accomplish

  • Clearly articulate objectives in group pages

  • Keep it simple and fun

  • Cultural Awareness:

    • Can I share your information/story?

    • Is the ministry site safe to post?

    • Does my information translate cross-culturally?

  • Know your audience- who are your stakeholders?

  • Remember social media is not for social media sake. It is a tool to be used for the greater purpose. Don’t be consumed with the technology. “Don’t major on the minors.”

  • Start with creating a facebook group page.


Questions
Questions

  • What is your biggest need in developing your work and witness trip?

  • How would social media help this need?

  • What tool do you see yourself or your team using the most?


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