Share and discover what is happening right now, anywhere in the world

1. Share and discover what is happening right now, anywhere in the world Our Topic: How “140 Coherent Characters” Change the world !? Presented by MM 3411 Group 8 Shen Jingyi 06896660D Sin Ka Ki Simon 07013513D Christoph Lohs 09990622x Pare Chanoknun S 09991342x

2. Outline • Introduction: What is Twitter • Features and Applications: How to Twitter • IT strategies and technology: Behind Twitter • Comparative analysis: Around Twitter • Recommendations: Twitter Tomorrow

3. History • Chairman: Jack Dorsey • CEO: Evan Williams • Creative Director: Biz Stone • Founded in March 31, 2006, USA • Employee 74 Funding of 2009 was for $35million from Institutional Venture Partners and Benchmark Capital and others, in total raised over US$57 million. Now, it’s one of the 50 most popular websites worldwide by Alexa’s web traffic analysis

4. Background • A social networking and micro-blogging service centered around people answering the question "What’s happening?” (Changed from “What are you doing” in Nov 2009 to emphasized news and information network strategy) • “A real time news service” • “Fail whale” appears when Twitter experiences an outage

6. User Interface

7. Applications Personal Use: Tweetie + Echofon + Facebook

8. Twitter with Text Massaging

9. Charity Purpose: Dec. 1st, 2009 (RED)™

10. Search “NOW”! A comparison between Google and Twitter on the topic of H1N1 Click to demonstrate

11. 4 Ways Companies Use Twitter • Direct • a marketing or public relations channel • self-serving, self-promotional tweets • Indirect • the employees use Twitter to enhance their own personal reputations • Internal • share ideas or communicate about what projects they're working on • Inbound Signaling • keep track of what's being said about the company, its product names, or even the industry as a whole.

12. Commercial Examples Dell has created a number of Twitter profiles, each meant for different types of deals. (e.g. DellOutlet posts recent refurbished Dell computer offers).

15. Other Usages • Use in campaigning: @MacPromote • Use in legal proceedings: @buchong • Use in education: @Standford • Use in emergencies @SwineFluNewsUSA • Use in protect and politics: @BARACKOBAMA • Use in public relations: @Dell • Use in reporting dissent: @mranti • Use in space exploration: @NASA • Use in survey opinion: @Apple4u • ……follow me @googlor

16. The micro-blogging era & GFW • Speed and access matter. • In traditional Media Era, censors in daily basis • In the blog Era, censors in a half-day basis • Now, it’s the Twitter Era, on a minute-by-minute basis

17. Twitter Technology

18. Twitter – Design Changes • 2006 sketch by developer • Basic functions • Keep it simple

19. Twitter – Design Changes • 2006 first launch • Simplified of the first design sketch • Rudimental design

20. Twitter – Design Changes • Last version of design of Twitter • More functions but still simple • Closer to the 2006 sketch

21. Twitter – New Design

22. Twitter – Ruby on Rails • Released 2004 current version 2.3.5 released27-11-09 • Framework for web development • Philosophy: • CoC (Convention over Configuration) • DRY (Don‘t repeat yourself)

23. Twitter – APIs • Application Programming Interface provided by Twitter • Accesable for all Developer • Allows other programs, applications or websites to communicate with the server

24. Twitter – Technology Facts • No free SMS available for most countries anymore • Twitter uptime 98% • Since 2007 some security problems • Collects Personal Information and keeps right to sale it

25. Contents of Tweets

26. Demographics and Trends Most popular among working adults!

27. SWOT analysis and comparison

28. Strength • Simple and free • Real-time • RSS-enabled • API-enabled • Both personal use and business use • Has no advertisement • Strong growth in users from 475000 to 7million from Feb 2008 to Feb 2009 (1382%)

29. Weakness • Unsafe • Security problem • Simple and limited functions • Lack revenue for Twitter • Unequal distribution of Tweets, 90% are from 10% of people

30. Opportunity • Business potential  business could communicate with customers • Potential future advertising and enterprise subscription-based revenue • Sale of Personal Information to marketing firms • Supportive software e.g. Twitbird, Twitterific

31. Threat • MySpace and Facebook as main competitors • Facebook has more functions than Twitter, and is imitating the functions of twitter • The microblogging technology has passed its peak

33. Recommendations

34. Recommendations • Photo support • Compared with Yahoo Meme • Add value to micro-blogging • More than just black and white

35. Recommendations • Online communities • Compared with Facebook • Create online communities (e.g. by interest, demographic) • Easy to reach and follow Expand size of users

36. Recommendations • Interaction with multiple users • Compared with Google Wave • 1 way communication • Communication between multi-parties • ‘Play Back’

37. Recommendations • SMS Replacement • New way of communication • 1 to 1 → mass message • Video, Photo could be inserted • Lower cost

38. Recommendations • Enterprise subscription, new way to earn revenue • Business could design their own style • Charge based on number of followers • Can link to other sites

39. Recommendations • Cooperate with media player • Micro-news centre • Cooperate with CNN.com, BBC.com • Real-time text radio services • Convert DJ’s words into sentence • Real time update to Twitter

40. Thanks for listening !