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Mobius Microsystems Inc. 3430 E. Jefferson Ave. #140 Detroit, MI 48207 313.205.3489 www.mobius-microsystems.com [email protected] Business Plan Presentation. Spirit of Enterprise Business Plan Competition Indianapolis, IN February 22, 2002.

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Business plan presentation l.jpg

Mobius Microsystems Inc.

3430 E. Jefferson Ave. #140

Detroit, MI 48207

313.205.3489

www.mobius-microsystems.com

[email protected]

Business Plan Presentation

Spirit of Enterprise Business Plan Competition

Indianapolis, IN

February 22, 2002

This Business Plan presentation is intended solely for informational purposes. The information contained herein is believed to be reliable, but the management team makes no representations or warranties with respect to this information. The financial projections that are part of this plan represent estimates based on extensive research and on assumptions considered reasonable, but they are of course not guaranteed. The contents of this plan are confidential and are not to be reproduced without express written consent of Mobius Microsystems Inc.

© February 2002 Confidential Information


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Overview

  • Vision Statement

  • Management Team

  • Technology

  • Industry, Market, and Competition

  • Marketing and Sales

  • Business System

  • Financials


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Vision Statement

The world today is a mix of digital and analog technologies. Every day, system engineers are forced to assemble discrete components to meet the requirements of this mixed-signal world.

Mobius’ vision is to profitably deliver cutting edge mixed-signal technology solutions that enable a new generation of integrated high-performance, low-noise, mixed-signal silicon products, while significantly reducing price, size, and power consumption.

Vision

Team

Technology

Industry

Marketing

B. System

Financials


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Management Team

Richard J. Goldstein, President & Chief Executive OfficerRichard is a veteran technology entrepreneur with twenty-five years of experience that includes 15 years of Profit & Loss leadership. His most recent position was as Chief Operating Officer at Synergetic Micro Systems of Downers Grove, IL. Synergetic completed and launched a three-year system-on-chip development program targeted at embedded communications. Synergetic was recently sold to a public company in multi-million dollar merger.

Michael S. McCorquodale, Chief Technology OfficerMichael is a Ph.D. Candidate in Electrical Engineering at The University of Michigan. Michael also possesses significant industrial microsystems design experience with Hughes Space and Communications Company as well as experience engaged in collaborative research efforts with Analog Devices, IBM, and MOSIS. 

James Vincke, Chief Financial OfficerJim is a veteran entrepreneur with twenty years of experience in business development & technology. Jim was a critical part of the successes at Mechanical Dynamics of Ann Arbor, MI where he held several positions from manager of accounting and personnel to Chief Financial Officer.

Jeff Wilkins, Vice President of Business DevelopmentJeff is currently an MBA student at the University of Michigan Business School, graduating in 2003 with a marketing strategy focus. Prior experience includes consulting, corporate banking, business development, and entrepreneurship.

Vision

Team

Technology

Industry

Marketing

B. System

Financials


Technology overview l.jpg

Physical (Hard) MacroIntellectual Property (IP)

Semiconductor Device

Packaged

Semiconductor

Product

Technology Overview

  • Semiconductor IP

  • Blocks that are placed into larger designs

  • Variety of delivery formats

  • Many applications

  • Manufacturing is customer’s responsibility

  • Low technology development overhead

  • Low COGS

  • Successful Technology Model: ARM, MIPS, RAMBUS

Vision

Team

Technology

Industry

Marketing

B. System

Financials


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How IP and Why IP is Used

Motorola is Building a Cell Phone

  • Market opportunity and window identified

  • System specification defined

  • Chip specification defined and handed off

    Chip Designers Need to Meet Deadline and Budgets

  • Develop majority of chip in-house

  • Buy 3rd party IP (Mobius) for some functions

  • Integrate IP with their design and send to fabrication facility for manufacturing

    What Mobius Offers System Designers

  • Lower power to meet power budget

  • Less space so final product can be smaller

  • Considerable cost savings

  • Speed to market

Vision

Team

Technology

Industry

Marketing

B. System

Financials


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Microsystems Technology

Mixed-SignalCircuits

MEMS

Vision

Team

Technology

Industry

Marketing

B. System

Financials


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Clock Generation Technology

AMDAthlonProcessor

(1 GHz)

Clock Signalfclk= 1GHz

Initial Product Opportunities

So what makes it run at 1GHz?

ALL microprocessors, microcontrollers, and programmable logic devices require a clock signal to operate

Vision

Team

Technology

Industry

Marketing

B. System

Financials


Initial product opportunities9 l.jpg

microprocessor

crystal

electronics

Initial Product Opportunities

  • PartCost

  • Oscillator$ 1.88

  • 48 MHz Crystal$ 0.39

  • One resistor$ 0.02

  • Two Capacitors$ 0.16

  • Board Space$ 0.30

Total build cost$ 2.75

Mobius replaces these crystal electronics with IP embedded inside the microprocessor!

Vision

Team

Technology

Industry

Marketing

B. System

Financials


Initial product opportunities10 l.jpg

microprocessor

crystal

electronics

Mobius’ On-ChipClock Macro

4mW

POWER

100mW

0.09 mm2

SIZE

0.5 in2

100MHz – 1GHz

TUNING

Fixed

$0.39

COST

$2.75

Initial Product Opportunities

vs.

Vision

Team

Technology

Industry

Marketing

B. System

Financials


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Technology Roadmap

On-Chip Clock: 1st Product

  • Patent Applications Submitted

  • Prototype Manufacturing in Process: IBM and TSMC

    Analog Front End: Follow-on Product

  • Analog and Mixed-Signal Blocks for Sensing

  • Patent Applications Submitted

  • Prototype Manufacturing Complete: TSMC

    Mixed-Signal System-on-Chip Library

  • Complete Mixed-Signal IP Library for System-on-Chip Design

  • Library will be Completed throughout Commercialization Effort of Initial Products

Vision

Team

Technology

Industry

Marketing

B. System

Financials


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Industry, Market, and Competition

Industry Overview

  • Semiconductor Industry (2001): $150 Billion

    • CAGR: 8%

    • Microprocessors, Microcontrollers, and Programmable Logic Devices Represent 1/3 of This Market

  • System-on-Chip (2001): $40 Billion

    • CAGR: 35%

  • Semiconductor IP (2001): $1 Billion

    • CAGR: 55%

Largest growth in system-on-chip segment, afforded by faster time to market through 3rd party semiconductor IP

Vision

Team

Technology

Industry

Marketing

B. System

Financials


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Industry, Market, and Competition

Addressable Market

  • Currently no Semiconductor IP has Very Broad Application

  • Mobius On-Chip Clock Addresses 1/3 of the Entire Semiconductor Market

  • 11.85 Billion Units ($47.5 Billion)

  • Mobius Intends to Capture 1% of this Market in Two Years

Mobius’ revenue potential is larger than the entire existing

IP market due to the broad application of the on-chip clock

Vision

Team

Technology

Industry

Marketing

B. System

Financials


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Industry, Market, and Competition

Competitive Landscape

  • Indirect Competitors

    • Discrete Component Clock Generation: Epson

  • Potential Direct Competitors

    • Companies with Microsystems “know-how”

      Motorola and Analog Devices

Greatest challenge is displacement of entrenched technology

Vision

Team

Technology

Industry

Marketing

B. System

Financials


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Industry, Market, and Competition

Mobius’ Sustainable Competitive Advantage

  • Patent-protected defensible Intellectual Property

  • Design cycle lead and Microsystems development trade secrets

  • Industrial membership and “first-look” rights to IP from The University of Michigan Center for Wireless Integrated Microsystems

  • IP business model hindsight is 20/20

Vision

Team

Technology

Industry

Marketing

B. System

Financials


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Marketing and Sales Strategy

Marketing Push Strategy

  • By leveraging established relationships, Mobius can create a strong market presence with low dollar expenditures in a short time

  • Taiwan Semiconductor, IBM, National Semiconductor, and Atmel account for $10 Billion of semiconductor sales

  • Manufacturing licenses with these companies will push the Mobius product down to their large customer base

Vision

Team

Technology

Industry

Marketing

B. System

Financials


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Marketing and Sales Strategy

Marketing Pull Strategy

  • Leverage established relationships

  • Sell design licenses to chip designers

  • Their demand forces manufacturers to purchase a fabrication license

Vision

Team

Technology

Industry

Marketing

B. System

Financials


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Business System

Revenue Model

  • Design or Manufacturing-only Licenses: $350,000

  • Design and Manufacturing License: $600,000

  • Royalties: $0.10 per unit

    Business Location and Infrastructure

  • Corporate Offices and R&D: Detroit, MI

  • Sales Force: Silicon Valley, CA

Vision

Team

Technology

Industry

Marketing

B. System

Financials


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Financials

Financial Highlights

  • First Customer Contract and Revenue in 2002

  • Cash Flow Positive and Profitable in 2003

  • Small Initial Capital Offers Large ROI

  • Only Commercialization Effort Required for Initial Product

  • Future R&D Funded by Cash Flow from Operations

  • Expecting to Offer Investors Equity Exit 2006

Vision

Team

Technology

Industry

Marketing

B. System

Financials


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Investment Oportunities

  • Seeking $1.5 Million in Angel Capital (2002)

    • Uses: CAD Hardware; Software Infrastructure On-Line; Office Space and Personnel

    • Milestone: Delivery of First Product: On-Chip Clock; Secure 1st Customer Contract

  • Seeking $5 Million in Institutional Capital (2003)

    • Uses: Expansion of Infrastructure and Personnel

    • Milestone: Delivery of Analog Front End Product and Second Generation of On-Chip Clock

Vision

Team

Technology

Industry

Marketing

B. System

Financials


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The Mobius Strip

The Challenges

Disparate Digital and Analog Technologies

Discrete Components

Need for Size, Power, Price Reductions

The Solution

Convergence of Parts into One Whole

Mobius’ Mixed-Signal IP

Mobius’ Value Proposition

Mobius will continually transform challenges into solutions while changing the world as we know it...


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Closing

We welcome any questions


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