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Business Plan Presentation Workshop

Business Plan Presentation Workshop. 第 8 回大学発ベンチャー・ビジネスプランコンテスト の実施について. http://www1.i-kyushu.or.jp/qshu-nbc/activity/vbpc8.html. Company Name Your Name and Title Mission statement “catch phrase” Business Idea Problem Being Solved Product/Service Solution (why it’s a great idea)

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Business Plan Presentation Workshop

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  1. Business Plan Presentation Workshop NBC1 2008, (c) 2008　Jay A. Smith

  2. 第8回大学発ベンチャー・ビジネスプランコンテスト の実施について http://www1.i-kyushu.or.jp/qshu-nbc/activity/vbpc8.html NBC1 2008, (c) 2008　Jay A. Smith

  3. Company Name Your Name and Title Mission statement “catch phrase” Business Idea Problem Being Solved Product/Service Solution (why it’s a great idea) Target Customer Market, segment, size (Who, how many?) Place/Channel Promotion Business Model & Revenue Sources Business Strategy and Implementation Competitive Advantages (defensible, sustainable) Key Success Factors (what is important to do well) Operations (How you do it, supply, scale) Financials (3 year forecast) Price, other driving factors (memberships, etc.) Breakeven, How much money do you need, when? Risks Workshop Checklist • __________________ • __________________ • __________________ • __________________ • __________________ • __________________ • __________________ • __________________ • __________________ • __________________ • __________________ • __________________ • __________________ • __________________ • __________________ • __________________ • __________________ • __________________ • __________________ NBC1 2008, (c) 2008　Jay A. Smith

  4. Springboard Checklist • Problem/solution: What is it? How big/costly? • Your product/service: What is it? Vale proposition. • Target market: Who, how big, growth rate • Competition: Who? How will you win? • Business Model & Financials: How do you make money? Key revenue sources, costs. • Management team: Who do you need? • Milestones: What key steps to create your business? • Use of Funds/Exit: How much money do you need? How will investor make a profit? NBC1 2008, (c) 2008　Jay A. Smith

  5. Guy Kawasaki Slide List • Problem • Your solution • Business model • Underlying magic/technology • Marketing & sales • Competition • Team • Projections • Milestones, Status & Timeline • Summary & Call to Action NBC1 2008, (c) 2008　Jay A. Smith

  6. Basic Business Plan Questions • What is the opportunity? • What is happening? Why? • How big can it be? When? • What is the business strategy? • Does it fit? • Is it sustainable? • What is the business model? • How do they make money? • Sales/Profit Years 1-3 • How much funding is needed? NBC1 2008, (c) 2008　Jay A. Smith

  7. Picture Perfect Inc. • Location/contact information • Good, simple business summary • Industry analysis • Market Size & Growth • Competition • History/Progress • Team • Products • Marketing • Finance • Forecast • Finance needed • How much raised and from whom • What’s missing? NBC1 2008, (c) 2008　Jay A. Smith

  8. Investor Questions • What are the key factors for success? • No. 1 merit • Number 1 risk • Confidence of it working • When will you know if it is working? Why? • Are these the right people? • What is missing? NBC1 2008, (c) 2008　Jay A. Smith

  9. Sample Marketing Questions • Who is target customer? • How many possible customers are there? • How does customer buy? • Is the purchase compelling to customer? • How will you reach the customer? • How much does it cost to get a customer? • What does it cost to support a customer? • How easy is it to retain a customer? • What is the pricing? • What is the cost of goods? MARGIN NBC1 2008, (c) 2008　Jay A. Smith

  10. Positioning Matrix High Ferrari Lexus Style Toyota Ford Daihatsu Low Low High Reliability NBC1 2008, (c) 2008　Jay A. Smith

  11. Pricing and Product Differentiation High “Differentiation” Relative Value Low Chance of Success Low Low High Relative Price NBC1 2008, (c) 2008　Jay A. Smith

  12. Pricing and Product Differentiation High Ferrari Style Toyota Daihatsu Ford Low Low High Relative Price 1.0 = \ 2,000,000 NBC1 2008, (c) 2008　Jay A. Smith

  13. Competitive Differentiation ? Fancy ? Plain Cheap Expensive NBC1 2008, (c) 2008　Jay A. Smith

  14. Universal 2X2 Matrix Top New Good Bottom Old Bad Left Slow Safe Right Fast Risky NBC1 2008, (c) 2008　Jay A. Smith

  15. ? ? ? ? Competitive Differentiation E Fancy J A RH B D Plain C Joyfull Japanese French Family Ramen NBC1 2008, (c) 2008　Jay A. Smith

  16. Homework • Prepare Business Investor Presentation • Company Name (can change) • Initial Business Idea • Think Big! Sales > ３億円 in year 3 • Schedule • 7/15 Initial presentation/workshop (English) • 7/22 Final Presentations (English or E&J) • See Springboard Enterprises/Kawasaki Models • By 7/29 Final Report (English) • Read “Picture Perfect” 2 page business summary NBC1 2008, (c) 2008　Jay A. Smith

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