Intercultural Understanding: Interacting with Koreans. Beom Yoo (Chungbuk National University) ([email protected]). Aims of This Presentation. To help the participants better understand Korean culture in the areas of interpersonal communication and everyday life .
(Chen & Starosta(1998), Foundations of Intercultural communication, p. 51)
characterized by the primacy of individual goals, achievement benefiting the individual, self-esteem, and self-reliance
emphasize the subordination of individual goals to those of the group and place greater importance on the group's needs, norms, and beliefs relative to those of the individual
Most of the following examples have been cited from
Ugly Koreans, Ugly Americans published in 2006 by
BCM Media in Korea.