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ANALISIS KEPUASAN KONSUMEN TERHADAP PONSEL NOKIA DI Sardi Suwardi, 10206885

ANALISIS KEPUASAN KONSUMEN TERHADAP PONSEL NOKIA DI Sardi Suwardi, 10206885. for further detail, please visit http://library.gunadarma.ac.id. Abstrak.

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ANALISIS KEPUASAN KONSUMEN TERHADAP PONSEL NOKIA DI Sardi Suwardi, 10206885

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  1. ANALISIS KEPUASAN KONSUMEN TERHADAP PONSEL NOKIA DISardi Suwardi, 10206885 • for further detail, please visit http://library.gunadarma.ac.id

  2. Abstrak • ABSTRAK Sardi Suwardi, 10206885 ANALISIS KEPUASAN KONSUMEN TERHADAP PONSEL NOKIA DI PONDOK KELAPA DUA KOTA DEPOK PI. Jurusan Manajemen, Fakultas Ekonomi, Universitas Gunadarma, 2010. Kata kunci : Kepuasan konsumen, Kualitas pelayanan. (x + 47 halaman + lampiran) Berdasarkan hasil uji hipotesis yang dilakukan dengan alat analisis Chi Square diperoleh x2 hitung = 402.85 lebih besar dari x2 tabel = 21. 261 maka Ho ditolak dan Ha diterima. Ini berarti konsumen Pondok Kelapa Dua Kota Depok merasa puas terhadap ponsel Nokia.Dari hasil analisis dengan mengunakan skala likert, yang mengacu pada 4 dimensi yang menentukan mutu produk ponsel Nokia diperoleh faktor yang paling mempengaruhi kepuasan konsumen adalah faktor emosi. Dari analisis yang telah dilakukan mengenai kepuasan konsumen Pondok Kela... • for further detail, please visit http://library.gunadarma.ac.id

  3. Bab 1 • ... • for further detail, please visit http://library.gunadarma.ac.id

  4. Bab 2 • ... • for further detail, please visit http://library.gunadarma.ac.id

  5. Bab 3 • ... • for further detail, please visit http://library.gunadarma.ac.id

  6. Bab 4 • ... • for further detail, please visit http://library.gunadarma.ac.id

  7. Bab 5 • ... • for further detail, please visit http://library.gunadarma.ac.id

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