National Export Strategy

National Export Strategy Subtitle: International Best Practice Presenter: Date: 23 January 2013

Countries selected • Philippines: comprehensive strategy, backed by Export Development Act • Jamaica: NES integrated into Vision 2030 Jamaica • Malaysia: comprehensive strategy, linking Bumiputera and Women development to special export programmes • Uganda: NES revised with assistance from WTO and ITC; target sector matrix • Canada: Global Commerce Strategy and federal, regional, provincial linkages; consultative White Paper approach • Ireland: held to be one of world’s most successful

Countries selected continued • United States: • Target set by President Obama; federal and state programmes and need for co-ordination • United Kingdom: • Targets set by Cabinet, with highly consultative White Paper process following for exports • Australia: • Resourced-based plus industry: strong focus on Asia • Chile: • Also resource-based plus industry; also strong focus on Asia

Background legislation/strategy • Philippines: Export Development Act 1994 and 3-year PEDP against Philippine Development Plan • Malaysia:Matrade Act and 5-year plan against 3rd Industrial Master Plan • Jamaica: NES part of Vision 2030 Jamaica • Uganda: Statute established Uganda Export Promotion Board; NES 5-year medium-term • Ireland: Enterprise Ireland plans against National Development Plan 2007–2013 and Action Plan for Jobs

Background legislation/strategy • Canada: Global Commerce Strategy, part of Advantage Canada at national level; regional and provincial strategies • USA: National Export Initiative launched by Pres. Obama 2010, President’s Export Promotion Cabinet, NES in 2011 • UK: Plan for Growth 2011 with 6-monthly detailed report-backs. • Australia: Australian Trade Commission Act 1985 – Austrade • Chile: ProChile – agency of Ministry of Foreign Affairs

Strategic export goals • Philippines: • Specific export growth (+40%) and value targets (+US$120 billion) over 3-year plan • Core product strategies: move up value chain; capture higher-value processes in global supply chains and develop product linkages for natural, organic and certification-enabled products. • Core market strategies: use FTAs, target high-growth markets, attract supply chain nodes to Philippines

Strategic export goals • Malaysia: • IMP3 sets specific increase in export value to RM 1.4 trillion in 2020 (from RM 694 billion in 2011) • Target sectors, both resource- and non-resource based • Promoting Malaysian brands (not Brand Malaysian) • Improving compliance with standards • Enterprise development, including GLCs and SMEs • Matrade’s strategic plan 2011-2015 has some 20 initiatives to implement IMP3 objectives

Strategic export goals • Uganda: • NES developed from existing national plans such as Poverty Eradication Action Plan (PEAP) and National Trade Policy (NTP). • NES 2008-2012 set specific export values at US$ 5 billion/year • Exports to contribute more than 16 % to GDP • Per capita export ration of US$ 200 by 2012.

Strategic export goals • Ireland: • Sector focus: food and beverages; industrial, clean-tech and life science; and software and other services • Enterprise Ireland’s strategies: promoting start-ups; stimulating innovation; helping to drive competitiveness; supporting access to finance; fostering leadership and management capability.

Strategic export goals • Canada: • National goals through DFAIT: continue Global Commercial Strategy by links with emerging and high-growth markets; branding “Canada” • Regional and provincial goals: more sector orientated according to specific resources and needs. • United States: • “We will double our exports over the next five years…” President Obama, launching the NEI in 2010.

Strategic export goals • United Kingdom: • Plan for Growth called for: most competitive tax system in G20; UK one of best places in Europe to start, finance and grow a business; encourage investment and exports as route to more balanced economy; created more educated workforce that is most flexible in Europe • Chancellor of Exchequer: double exports to £1 trillion by 2020 • Prime Minister: additional 100 000 UK firms exporting by 2020.

Institutional framework • Philippines, Malaysia, Jamaica, Uganda, Ireland, UK, Australia and Chile: • Central export promotion department/agency reporting to or part of major government department/ministry such as International Affairs, Foreign Trade, or Trade and Industry. • In Philippines, Uganda public/private sector body to develop plans • Some, such as Enterprise Ireland and Matrade, are more commercially orientated than others. NB these regarded as the more successful TPOs

Institutional framework • Canada: • National export promotion body as part of DFAIT based on Trade Commissioner Service • Regional development bodies, across several provinces, such as Atlantic Canada Opportunities Agency (ACOA), have own programmes and link up to federal and down to individual provincial agencies • Provincial government departments/agencies may provide own information and assistance programmes

Institutional framework • United States: • No single export promotion organisation at any level • Trade Promotion Co-ordinating Committee (TPCC) co-ordinates federal agencies, mostly federal government departments • President’s Export Promotion Cabinet includes key members of TPCC plus White House advisors; created additional layer? • International Trade Administration (ITA) of Dept. of Commerce lead federal agency in non-farming export promotion • Many states have own export development bodies, both public and private sector

Institutional framework: NES and FDI • Philippine Bureau for Export Trade, Jamaican Promotions Corp., have no specific responsibility for FDI promotion. • Ireland: Enterprise Ireland for export development, Industrial Development Agency for FDI promotion • Australia and Chile: Austrade and ProChile for NES and FDI • Canada: ACOA both NES and FDI • UK: UK Trade and Investment is responsible for NES and FDI

Financing NES and programmes • In all countries, financed at varying levels through central budgets • In federal/provincial situations, e.g. Canada, United States, Australia, additional funding at regional, provincial, state level • Developing countries, e.g. Jamaica, Philippines, Uganda, solicit additional NES funding/assistance from international and foreign agencies, e.g. ITC and CBI (Netherlands)

Export development • Product development: • Philippines: added-value focus • Uganda: capacity and added-value; sector matrix • IDA Ireland: sector focus on high-value and services • Canada through regional and provincial agencies, sector focused • UK: through centres of excellence and innovation for advanced manufacturing • Australia: national and regional programmes; value-added focused

Export development • Capacity building: • Philippines and Uganda: specific capacity-building per sector • IDA Ireland: links to tertiary educational institutions • Canada through regional and provincial agencies with links to educational institutions • UK through educational and training links • Australia: national and regional programmes and educational and training links

Export development • Market development/market access: • Philippines and Uganda: ensure use of FTAs and maintain relationships • Canada: at federal level through DFAIT, negotiate more FTAs • UK: encourage more EU EPAs, and open trade policies • Australia and Chile: Special programmes focusing on Asia and other high-growth markets

Priority sectors • Philippines: IT and BPO, electronics, agribusiness, minerals, shipbuilding, auto parts, garments, textiles, homestyle products • Jamaica: agribusiness, beverages, nutraceuticals, non-bauxite minerals, arts and crafts, services • Malaysia: electrical, electronic and ICT; processed food, biotech and Halaal; professional and business services; transport, logistics and ,machinery; defence; packaging • Uganda: coffee, tea and other agribusiness foods; cotton and textiles, flowers; services; commercial crafts; added-value manufactures

Priority sectors • Ireland: food and beverages; clean-tech and life sciences; software and services. • Canada: vary slightly from region to region; include high value-added and high-tech manufactures; ICT and other services; renewable energy systems and products; specialised technologies (ocean, mining, oil and gas) • US: focus on criteria, such as export-intensive sectors; contribution to employment; competitiveness; integration into global supply chains

Priority sectors • UK: advanced manufacturing; construction; digital and creative industries; health and life sciences; logistics; mid-sized businesses; professional and business services; space sector; tourism • Australia: ICT; agricultural science and food technology and processing; technology, services and processing for resources sector; tourism

Exporter development services • All the TPAs provide a range of services, including: • Information • Advice • Training • Promotional activities, such as trade fairs and trade missions (Matrade emphasises) • Trade leads, introductions • Level or depth of service varies according to resources

Exporter development services • Delivery methods: • Website: all use this, with Matrade exceptional (on-line training, webinars, etc.); Canada and Austrade excellent cross linkages • Face-to-face counselling: extensive with ACOA, Enterprise Ireland, Matrade, UK; also Austrade; JAMPRO • Telephone and e-mail: most use this; Matrade has sms warning service • Hard-copy publications: usually downloadable from web site

Cost of services • Most basic information services free of charge. • Specific information free from Matrade, ACOA, UKTI, ProChile, UEPB, JAMPRO, Enterprise Ireland and BETP (Philippines) • Austrade and ITA (US) charge for specialised information and research services.

Country branding • Considered important by: • Philippines (brand to be developed) • Jamaica: ‘Brand Jamaica’ element in Vision 2030 Jamaica • Uganda: country image-building; no specific brand • Canada: positioning as energy supplier of choice • Chile: ‘Chile: All Ways Surprising’ • Australia: ‘Australia Unlimited’ • Matrade promotes Malaysian individual brands

Points for consideration from study • Export initiative led from the top e.g. President Obama, but also Philippines and some others • Top-level co-ordination where several levels of government involved e.g. President’s Export Promotion Cabinet in US; ‘Business Canada’ web site linking all government departments and agencies with export programmes

National Export Strategy