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TYPOGRAPHY in Graphic Design Mr. Huang Graphic Comm. Tech I Monday, October 15, 2007 OBJECTIVES Define “ typography ” Determine the relationship between a “ point ” and a “ pica ” Define a “ typeface ” Define a “ font ” Differentiate between “ text type ” and “ display type ”

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Typography in graphic design l.jpg

TYPOGRAPHY inGraphic Design

Mr. Huang

Graphic Comm. Tech I

Monday, October 15, 2007


Objectives l.jpg
OBJECTIVES

  • Define “typography”

  • Determine the relationship between a “point” and a “pica”

  • Define a “typeface”

  • Define a “font”

  • Differentiate between “text type” and “display type”

  • List and describe different typefaces


Typography l.jpg
TYPOGRAPHY

  • Typography is the style, arrangement, and appearance of text.

  • The following properties can be applied to text to make it look different:

    • size, color, font/type, style, and alignment


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PICAS and POINTS

  • A pica is the standard unit in printer’s measure (special measurement system for printers).

  • A pica is 1/6” in size (approx. 4 mm).

  • How many picas are in 1”?


Picas and points7 l.jpg
PICAS and POINTS

  • A point is the most common unit of measurement for type.

  • What is the defaultfont size in any word processing software?

  • 12 points make up 1 pica (12 points = 1 pica). How many points make up 1”?


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TYPEFACES and FONTS

  • A typeface is a particular style of type.

  • A font is a set or assortment of letters, numbers, and other symbols that share a consistent style.


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TEXT TYPE vs. DISPLAY TYPE

  • Text type is any typeface that measures 12 points or smaller.

    • Used for general reading materials such as books, magazines, and newspapers.

  • Display type is any typeface that is larger than 12 points.

    • Where would you find examples of display type?

    • Used for headings/headlines, chapter titles, signs


  • The different typefaces l.jpg
    THE DIFFERENT TYPEFACES

    • A typeface is a particular style of type.

    • These are the following typefaces that we will go over:

    • Oldstyle

    • Modern

    • Square Serif

    • Sans Serif

    • Script or Cursive

    • Decorative or Occasional


    Oldstyle l.jpg
    OLDSTYLE

    • PURPOSE

      • Used for easy legibility and readability in designs

      • Commonly used for text composition

    • FORMAT

      • Typeface contains serifs (little tails at the ends of letters)

      • Thick and thin strokes for the letters

    • EXAMPLES

      • Garamond, Century Schoolbook, and Goudy



    Modern l.jpg
    MODERN

    • PURPOSE

      • Used to draw your attention; used for modern publications/designs

      • Used in advertising, book composition, and commercial printing

    • FORMAT

      • Typeface has thin, horizontal serifs (tails)

      • Radical contrast between thick and thin strokes

    • EXAMPLES

      • Bodoni MT Black and Modern No. 20


    Modern fonts a close up l.jpg
    MODERN fonts: a close-up

    O

    Thick stroke

    Thin stroke


    Slab or square serif l.jpg
    SLAB or SQUARE SERIF

    • PURPOSE

      • Used for headlines and short pieces of text material

    • FORMAT

      • Typeface has serifs that are square-shaped

      • Very little variation between thin and thickstrokes of the letters

    • EXAMPLE

      • Rockwell and Playbill


    Slab serifs a close up l.jpg
    SLAB SERIFS: a close-up

    R

    Square-shaped serif


    Sans serif l.jpg
    SANS SERIF

    • PURPOSE

      • Headlines, display advertising, and captions

    • FORMAT

      • No serifs anywhere on the letters (sans = without)

      • No variation in the thickness of the letter strokes

    • EXAMPLES

      • Arial, Microsoft Sans Serif, and Tahoma


    Sans serifs a close up l.jpg
    SANS SERIFS: a close-up

    K

    No serifs or tails at the ends of letters


    Script or cursive l.jpg
    SCRIPT or CURSIVE

    • PURPOSE

      • Resembles handwriting

      • Used for invitations, announcements

      • Should never be used in all capital letters

        • Ex. CAN YOU READ THIS???

    • FORMAT

      • Uniform line weight

    • EXAMPLES

      • Vladimir Script, Palace Script MT, and French Script MT


    Decorative or occasional l.jpg
    DECORATIVE or OCCASIONAL

    • PURPOSE

      • Used for special effects

      • Also known as NOVELTY typefaces

    • FORMAT

      • Variations or combinations of other typefaces

      • Style that does not resemble the other typefaces

    • EXAMPLES

      • Jokerman, Broadway, Onyx, and Ravie


    Decorative occasional typefaces l.jpg
    Decorative/Occasional Typefaces

    Happy Halloween!

    Or

    Happy Halloween!


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