HP E-Services.Solutions Rob Rochester. ESS. ESS Held the mandate to develop an internet strategy and framework for HP. Challenges ESS Faces Pull together great technologies and products within HP Secure partnerships with new and existing companies
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100 million dollar budget to make minority investments, typically about 5 million, with venture capital firms in start-up companies.
Funded equity investments in start-ups and extended “creative” financing to start-ups looking to invest in HP platforms
Strategic bets on new technologies
Was put in charge of allocating up to 500 million dollars in ESS debt financing
Provided the leases for equipment.
Extended riskier terms than typical for HP
In exchange for equipment
These unconventional deals create great press and interest from customers.Financing
Substantial financing operation.
6 billion in outstanding credit.
Prepared to take risks
Marketed and sold products to both enterprises and individuals
Only offered Unix
No financing itself
Relied on a financing deal with GE capital.
Lacked a pc businessHP believed its technology choices, financing, and sales reach were better than that of one of its main competitors Sun.