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ESTABLISHING A FRANCHISE ASSOCIATION. Brian Duckett brian@howarthfranchising.com. WHY HAVE AN ASSOCIATION?. To promote the “Franchising” brand To protect the “Franchising” brand To share “knowhow” and good practice To set standards To solve problems

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Establishing a franchise association

ESTABLISHING A FRANCHISE ASSOCIATION

Brian Duckett

brian@howarthfranchising.com


Why have an association
WHY HAVE AN ASSOCIATION?

  • To promote the “Franchising” brand

  • To protect the “Franchising” brand

  • To share “knowhow” and good practice

  • To set standards

  • To solve problems

  • To be a focal point for the franchise community


What will you need
WHAT WILL YOU NEED?

  • Vision and Mission

  • Code of Ethics

  • Constitution

  • Objectives

  • Budget

  • Action Plan


Things to consider
THINGS TO CONSIDER

  • Membership Criteria - who can join?

    • Franchisors

    • Franchisees?

    • Lawyers, Consultants, Banks

    • Other Suppliers?


Things to consider1
THINGS TO CONSIDER

  • Funding

    • Subscriptions – how much?

    • Sponsorship

    • Grants

    • Commercial activities


Things to consider2
THINGS TO CONSIDER

  • Management

    • Paid secretariat

    • Volunteer members

    • Legal advisor

    • Accountant

    • Premises


Things to consider3
THINGS TO CONSIDER

  • Activities

    • PR

    • Exhibitions

    • Website

    • Seminars

    • Training

    • Lobbying

    • Accreditation


The british franchise association
THE BRITISH FRANCHISE ASSOCIATION

  • Founded by ten franchisors in 1976

  • Now has 350 franchisors and 150 affiliates

  • Three grades of franchisor member

  • Strict accreditation criteria

  • No franchise-specific legislation

  • “Don’t sign without the BFA sign”


Bfa accreditation
BFA ACCREDITATION

  • Management Team

  • Market Prospects

  • Franchisor Financial Commitment

  • Franchisee Financial Risk

  • Structure

  • Franchisee Recruitment Policy

  • Training and Support

  • Ethical Compliance

  • Track Record

  • Working with approved advisors


Lessons for developing markets
LESSONS FOR DEVELOPING MARKETS

  • Establish clear ethical guidelines

  • Establish clear legal structures

  • Educate government and the public

  • Get the banks involved

  • Establish the Association as “The Voice of Franchising in Kenya”


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