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ESTABLISHING A FRANCHISE ASSOCIATION. Brian Duckett [email protected] WHY HAVE AN ASSOCIATION?. To promote the “Franchising” brand To protect the “Franchising” brand To share “knowhow” and good practice To set standards To solve problems

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Presentation Transcript
why have an association
WHY HAVE AN ASSOCIATION?
  • To promote the “Franchising” brand
  • To protect the “Franchising” brand
  • To share “knowhow” and good practice
  • To set standards
  • To solve problems
  • To be a focal point for the franchise community
what will you need
WHAT WILL YOU NEED?
  • Vision and Mission
  • Code of Ethics
  • Constitution
  • Objectives
  • Budget
  • Action Plan
things to consider
THINGS TO CONSIDER
  • Membership Criteria - who can join?
    • Franchisors
    • Franchisees?
    • Lawyers, Consultants, Banks
    • Other Suppliers?
things to consider1
THINGS TO CONSIDER
  • Funding
    • Subscriptions – how much?
    • Sponsorship
    • Grants
    • Commercial activities
things to consider2
THINGS TO CONSIDER
  • Management
    • Paid secretariat
    • Volunteer members
    • Legal advisor
    • Accountant
    • Premises
things to consider3
THINGS TO CONSIDER
  • Activities
    • PR
    • Exhibitions
    • Website
    • Seminars
    • Training
    • Lobbying
    • Accreditation
the british franchise association
THE BRITISH FRANCHISE ASSOCIATION
  • Founded by ten franchisors in 1976
  • Now has 350 franchisors and 150 affiliates
  • Three grades of franchisor member
  • Strict accreditation criteria
  • No franchise-specific legislation
  • “Don’t sign without the BFA sign”
bfa accreditation
BFA ACCREDITATION
  • Management Team
  • Market Prospects
  • Franchisor Financial Commitment
  • Franchisee Financial Risk
  • Structure
  • Franchisee Recruitment Policy
  • Training and Support
  • Ethical Compliance
  • Track Record
  • Working with approved advisors
lessons for developing markets
LESSONS FOR DEVELOPING MARKETS
  • Establish clear ethical guidelines
  • Establish clear legal structures
  • Educate government and the public
  • Get the banks involved
  • Establish the Association as “The Voice of Franchising in Kenya”
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