Establishing a playerbase
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Establishing a Playerbase. Game Networking. LoL. http://majorleagueoflegends.s3.amazonaws.com/lol_infographic.png. The First 1000. Unpaid Advertising. General gaming forums (r/gaming) Targeted gaming forums r/ indiegaming Indiegamer TIGSource. P aid Advertising. Demographic Statistics

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Establishing a Playerbase

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Establishing a playerbase

Establishing a Playerbase

Game Networking


Establishing a playerbase

LoL

  • http://majorleagueoflegends.s3.amazonaws.com/lol_infographic.png


The first 1000

The First 1000


Unpaid advertising

Unpaid Advertising

  • General gaming forums (r/gaming)

  • Targeted gaming forums

    • r/indiegaming

    • Indiegamer

    • TIGSource


P aid advertising

Paid Advertising

  • Demographic Statistics

  • Facebook

  • Google Adwords

  • Banner Ads

  • Game Reviewers


Begun the clone wars have

Begun, The Clone Wars Have

  • Doom  FPS, Duke Nukem 3D

  • LuftRausers Skyfar (http://www.polygon.com/2013/4/22/4252628/vlambeers-luftrausers-clone-skyfar)

  • Radical Fishing  Ninja Fishing


Establishing a playerbase

iOS

  • Top 25 list

  • Top 25 subcatogories

  • Featured

  • Top 25  50%

  • Top 10  30%

  • Downloads


Android

Android

  • App store optimization (ASO, not unlike SEO)

  • Daily active user count (DAUs)

  • Click-to-install rate

  • Uninstall rate

  • Branding


Game monetization

Game Monetization

  • Pay-to-Play

  • Pay-to-Win

  • Ads

  • Micro-Transactions


  • Login