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Establishing a Playerbase - PowerPoint PPT Presentation


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Establishing a Playerbase. Game Networking. LoL. http://majorleagueoflegends.s3.amazonaws.com/lol_infographic.png. The First 1000. Unpaid Advertising. General gaming forums (r/gaming) Targeted gaming forums r/ indiegaming Indiegamer TIGSource. P aid Advertising. Demographic Statistics

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Presentation Transcript
slide2
LoL
  • http://majorleagueoflegends.s3.amazonaws.com/lol_infographic.png
unpaid advertising
Unpaid Advertising
  • General gaming forums (r/gaming)
  • Targeted gaming forums
    • r/indiegaming
    • Indiegamer
    • TIGSource
p aid advertising
Paid Advertising
  • Demographic Statistics
  • Facebook
  • Google Adwords
  • Banner Ads
  • Game Reviewers
begun the clone wars have
Begun, The Clone Wars Have
  • Doom  FPS, Duke Nukem 3D
  • LuftRausers Skyfar (http://www.polygon.com/2013/4/22/4252628/vlambeers-luftrausers-clone-skyfar)
  • Radical Fishing  Ninja Fishing
slide7
iOS
  • Top 25 list
  • Top 25 subcatogories
  • Featured
  • Top 25  50%
  • Top 10  30%
  • Downloads
android
Android
  • App store optimization (ASO, not unlike SEO)
  • Daily active user count (DAUs)
  • Click-to-install rate
  • Uninstall rate
  • Branding
game monetization
Game Monetization
  • Pay-to-Play
  • Pay-to-Win
  • Ads
  • Micro-Transactions
ad