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NFL Alcohol Management Best Practices. F ANS D ON’T L ET F ANS D RIVE D RUNK. Can You Identify a Fan Who Has Had Too Much to Drink?. Sue Sells Sea Shells Down By the Sea Shore. Responsible Drinking… Oxymoron or Manageable Challenge?. Constant Focus Partnerships are Key Concessionaire

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F ANS D ON’T L ET F ANS D RIVE D RUNK

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F ans d on t l et f ans d rive d runk

NFL Alcohol Management

Best Practices

FANS DON’T LETFANS DRIVE DRUNK


Can you identify a fan who has had too much to drink

Can You Identify a Fan Who Has Had Too Much to Drink?


Sue sells sea shells down by the sea shore

Sue Sells Sea Shells Down By the Sea Shore


Responsible drinking oxymoron or manageable challenge

Responsible Drinking… Oxymoron or Manageable Challenge?

  • Constant Focus

  • Partnerships are Key

    • Concessionaire

    • Security/Staffing provider

    • Law enforcement

    • Beer company

    • Other corporate sponsors


Responsible drinking oxymoron or manageable challenge1

Responsible Drinking… Oxymoron or Manageable Challenge?

  • Multi-departmental challenge

    • Security

    • Operations

    • Guest Services

    • Ticketing

    • Sales/Promotions

    • Premium

    • Community Relations

    • Foundation


Public relations triple threat

Public Relations Triple Threat…


Public relations triple threat1

Public Relations Triple Threat…

  • April 16, 2010

Man accused of vomiting on girl at game

ESPN.com news services

PHILADELPHIA -- A New Jersey man is facing charges after police say he intentionally

vomited on an 11-year-old girl and her father in the stands during a Philadelphia Phillies game.

Matthew Clemmens, 21, of Cherry Hill, N.J., was charged with assault, reckless endangerment, disorderly conduct and related offenses for the incident at Wednesday night's Phillies-Nationals game. He was being held Friday on $36,000 bail.

Police say Clemmens made himself vomit on an off-duty police captain and one of his daughters after Clemmens' companion was kicked out of Citizens Bank Park for unruly behavior, which included cursing, spitting and spilling beer by Clemmens and a friend.

According to an account in the Philadelphia Daily News, Clemmens and his friend were asked by the 15-year-old daughter of Michael Vangelo, an off-duty Easton police captain, to stop cursing and spitting. A short while later, Vangelo said, it started again.

"One guy started spitting ... first it landed on the back of my daughter's chair. Then it landed on her hooded sweatshirt," Vangelo said, according to the Philadelphia Daily News.

After Vangelo reported the incident to stadium officials, Clemmens' friend was led out of the stadium. At that point, Vangelo said Clemmens said he would be sick and "put two fingers down his throat."


Public relations triple threat2

Public Relations Triple Threat…

  • May 4, 2010


Public relations triple threat3

Public Relations Triple Threat…

  • June 6, 2010


How can team help you promote responsible drinking

How Can TEAM Help You Promote Responsible Drinking?

  • Train ALL facility employees in effective alcohol management

  • Define, communicate, and enforce Code of Conduct and alcohol service policies

  • Provide tools for guests to support your efforts

  • Alert stakeholders of your efforts


And be prepared to respond when something bad happens

And BE PREPARED to Respond When Something Bad Happens…


Be prepared to respond when something bad happens

BE PREPARED to Respond When Something Bad Happens…

  • Anheuser-Busch “Carrying A Round” Commercial


Be prepared to respond when something bad happens1

BE PREPARED to Respond When Something Bad Happens…

Drunk driver hits 9 pedestrians after New Jersey soccer match at Meadowlands Stadium

BY JOE JACKSON AND CHRISTINA BOYLEDAILY NEWS

Sunday, May 9th 2010, 4:00 AM

A drunken Bronx man mowed down nine pedestrians, including a 20-month-old child, as they left a soccer game at the new Meadowlands Stadium late Friday night, authorities said.

"It was like a war scene - there were bodies lying all over the road," said a New Jersey state cop, who was one of the first to arrive at the scene.

As debris lay strewn around the side of the freeway, Frank Morocho, 21, fled the scene but was later picked up by cops in Wallington, N.J., officials said.

He was charged with driving while intoxicated, assault with an automobile, aggravated assault of a juvenile and leaving the scene of an accident. His bail was set at $50,000.


Be prepared to respond when something bad happens2

BE PREPARED to Respond When Something Bad Happens…

“It was like a war scene – there were bodies lying all over the road,” said a New Jersey state cop, who was one of the first to arrive at the scene.

Drunk driver hits 9 pedestrians after New Jersey soccer match at Meadowlands Stadium

BY JOE JACKSON AND CHRISTINA BOYLEDAILY NEWS

Sunday, May 9th 2010, 4:00 AM

A drunken Bronx man mowed down nine pedestrians, including a 20-month-old child, as they left a soccer game at the new Meadowlands Stadium late Friday night, authorities said.

"It was like a war scene - there were bodies lying all over the road," said a New Jersey state cop, who was one of the first to arrive at the scene.

As debris lay strewn around the side of the freeway, Frank Morocho, 21, fled the scene but was later picked up by cops in Wallington, N.J., officials said.

He was charged with driving while intoxicated, assault with an automobile, aggravated assault of a juvenile and leaving the scene of an accident. His bail was set at $50,000.


Be prepared to respond when something bad happens3

BE PREPARED to Respond When Something Bad Happens…

Stadium officials defend alcohol curbsBergen Record 5/11/10John Brennan

Officials at the new Meadowlands stadium insisted Monday that they have very aggressive countermeasures against alcohol abuse, despite an accident involving an alleged drunken driver leaving the sports complex after a soccer game Friday night.

Nine people were injured trying to cross six-lane Route 120 following a sold-out, scoreless match between Mexico and Ecuador.

Mark Lamping, the stadium's chief executive officer, said that 1,375 employees have undergone training to identify drunken fans — more than twice the number that had such training when the state ran Giants Stadium in its last year in 2009. And the latter figure of 580 employees was a significant increase made in 2008 after numerous complaints about crude behavior at Jets games.

"It's no longer just supervisors in guest services and security who learn how to recognize if someone has been drinking too much," Lamping said. "We train everybody, including ushers, parking lot people and ticket people."


Be prepared to respond when something bad happens4

BE PREPARED to Respond When Something Bad Happens…

Mark Lamping, the stadium's chief executive officer, said that 1,375 employees have undergone training to identify drunken fans — more than twice the number that had such training when the state ran Giants Stadium in its last year in 2009.

Stadium officials defend alcohol curbsBergen Record 5/11/10John Brennan

Officials at the new Meadowlands stadium insisted Monday that they have very aggressive countermeasures against alcohol abuse, despite an accident involving an alleged drunken driver leaving the sports complex after a soccer game Friday night.

Nine people were injured trying to cross six-lane Route 120 following a sold-out, scoreless match between Mexico and Ecuador.

Mark Lamping, the stadium's chief executive officer, said that 1,375 employees have undergone training to identify drunken fans — more than twice the number that had such training when the state ran Giants Stadium in its last year in 2009. And the latter figure of 580 employees was a significant increase made in 2008 after numerous complaints about crude behavior at Jets games.

"It's no longer just supervisors in guest services and security who learn how to recognize if someone has been drinking too much," Lamping said. "We train everybody, including ushers, parking lot people and ticket people."


Be prepared to respond when something bad happens5

BE PREPARED to Respond When Something Bad Happens…

Stadium officials defend alcohol curbsBergen Record 5/11/10John Brennan

Officials at the new Meadowlands stadium insisted Monday that they have very aggressive countermeasures against alcohol abuse, despite an accident involving an alleged drunken driver leaving the sports complex after a soccer game Friday night.

Nine people were injured trying to cross six-lane Route 120 following a sold-out, scoreless match between Mexico and Ecuador.

Mark Lamping, the stadium's chief executive officer, said that 1,375 employees have undergone training to identify drunken fans — more than twice the number that had such training when the state ran Giants Stadium in its last year in 2009. And the latter figure of 580 employees was a significant increase made in 2008 after numerous complaints about crude behavior at Jets games.

"It's no longer just supervisors in guest services and security who learn how to recognize if someone has been drinking too much," Lamping said. "We train everybody, including ushers, parking lot people and ticket people."

"It's no longer just supervisors in guest services and security who learn how to recognize if someone has been drinking too much," Lamping said. "We train everybody, including ushers, parking lot people and ticket people."


Peter piper picked a peck of pickled peppers

Peter Piper Picked a Peck of Pickled Peppers


Team coalition s alcohol management best practices

TEAM Coalition’s Alcohol Management Best Practices

  • Training for ALL facility employees in effective alcohol management

    • Look for WARNING SIGNS OF IMPAIRMENT

    • Enforce ALCOHOL SERVICE POLICIES

    • INTERVENE to avoid escalation and keep fans safe

    • Instill TEAMWORK among all job functions

When Everyone Takes Responsibility, Everyone Wins


All sports entertainment employees team certified as of october 2009

All Sports & Entertainment Employees TEAM-Certified As of October 2009

Operations

Security

Premium

Total

Concessionaire


32 930 nfl stadium employees team certified in 2009

32,930 NFL Stadium Employees TEAM-Certified in 2009


Team training award winners

TEAM Training Award Winners

  • Prestigious Achievement: more than 90% of TOTAL STAFF TEAM-certified

  • Championship Performer: 100% of GAME DAY STAFF TEAM-certified

  • Excellent Performer: more than 50% of GAME DAY STAFF TEAM-certified


Team training results

TEAM Training Results

  • 2009 TEAM Training Award Winners – Concessionaires

    • ARAMARK at Paul Brown Stadium and Heinz Field

    • DNC Sportservice at Ralph Wilson Stadium

  • TEAM Certification in the last 6 months

    • New Meadowlands Stadium = 1,147

    • DNC Sportservice at NMS = 1,726

    • Total for NFL Facilities = 6,041


Team coalition s alcohol management best practices1

TEAM Coalition’s Alcohol Management Best Practices

  • Define, communicate, and enforce Code of Conduct and alcohol service policies


How much wood would a woodchuck chuck if a woodchuck could chuck wood

How Much Wood Would a Woodchuck Chuck if a Woodchuck Could Chuck Wood?


Team coalition s alcohol management best practices2

TEAM Coalition’s Alcohol Management Best Practices

  • Provide tools for guests to support your efforts

    • Responsibility Has Its Rewards Sweepstakes for Designated Drivers

    • Public Service Announcements promoting designated-driver program, featuring fans

    • Posters


R esponsibility h as i ts r ewards sweepstakes for designated drivers

RESPONSIBILITY HAS ITS REWARDS Sweepstakes for Designated Drivers

  • 152,000 designated drivers in 2009

  • New Orleans Saints and Indianapolis Colts Designated Drivers for the Season attended Super Bowl XLIV

  • Houston Texans Designated Driver for the Season attended 2010 Pro Bowl


Team coalition s alcohol management best practices3

TEAM Coalition’s Alcohol Management Best Practices

  • Provide tools for guests to support your efforts

    • Fan PSAs and Posters


Chicago bears 2009 promotion you hold the key never drive drunk

Partners

MillerCoors

DNC Sportservice

IL DOT

Program:

Keys unlock prizes from treasure chest

Weekly winners recognized online

Web site tracked progress

Chicago Bears 2009 Promotion – You Hold the Key. Never Drive Drunk.


New england patriots 2009 promotion be a hero be a designated driver

Partners

HERO Campaign

NHTSA

Program:

4 new free-standing booths

All designated drivers received key chains

Weekly winners received sideline visit for 4 at next home game

End of season, 4 winners received autographed helmets

Designated Driver for the Season was honorary team captain for coin toss at last home game

New England Patriots 2009 Promotion – Be A HERO. Be A Designated Driver


152 000 designated drivers in 2009

152,000 Designated Drivers in 2009


Fans don t let fans drive drunk

Fans Don’t Let Fans Drive Drunk

  • Cups at all 31 stadiums displayed message

  • Teams included text message information

    • Detroit Lions

    • Indianapolis Colts

    • New England Patriots

  • TEAM Coalition maintained website www.fansdontletfansdrivedrunk.org

  • Press kits distributed to TV, radio, print media, government officials


F ans d on t l et f ans d rive d runk

I’m not a pheasant pluckerI’m the pheasant plucker’s mateI’m here plucking pheasantsCause the pheasant plucker’s late!


2010 opportunities

2010 Opportunities

  • Beer company offerings

    • Pledge forms

    • Soft drink coupons

    • Signage

    • Free-standing booths

  • Responsibility sponsorships w/liquor companies

  • MADD partnership with NFL

    • Pilot programs

      • Buffalo Bills

      • Oakland Raiders

    • Partnerships with existing partners


When everyone takes responsibility everyone wins

When Everyone Takes ResponsibilityEveryone Wins

Jill Pepper

TEAM Coalition

703-647-7431

[email protected]


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