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To Vertical or Not to Vertical: Why You Should Post Upright Visuals

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To Vertical or Not to Vertical: Why You Should Post Upright Visuals

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  1. To Vertical or Not to Vertical: WHY YOU SHOULD POST UPRIGHT VISUALS

  2. Go back a few years ago and look at the internet. What images will you see? The classic horizontal, landscape orientation that we so love to save and set as a desktop wallpaper. But look at the internet now; what do you see? The new and trendy vertical format that we so love to save and set as our smartphone's home screen and wallpaper. In short, today's demand in visuals is vertical content. Mobile world = vertical world.

  3. Why Vertical A question that is simple to answer: because mobile phones are vertical. Americans spend 29% of their free time watching video content vertically, as a study by Mary Meeker's global trend said. While sometimes people turn their phones sideways to watch a feature film or play games, most of the time, they find it more comfortable and natural to hold the phone upright.

  4. That is why you should start thinking mobile, as at least half of your potential customers might see your content on their phones. Take a look at the image below.

  5. The photo on the left is more attractive than the one on the right, isn't it? It takes more of your attention. Why? Because unlike the one on the right, the one on the left takes up most of the screen's space and does not share with the next post. Here are a few tips to optimise some popular types of vertical content: 1. Infographics: Although not initially intended for mobile users, infographics fit perfectly as the considerably oldest type of vertical material. For this type, consider the following: Make sure your infographics are branded. You have to ensure that the valuable information you are sharing is attached to the image of your brand or business. Write it in a storytelling fashion. Make sure that all the information you include is useful and valuable. Publish the infographics with embed codes or sharing buttons to make it easier for people to share your content.

  6. 2. Stories: Publishing stories via Snapchat or Instagram has a good chance of attracting views. Instagram stories, which are exclusively vertical, has 400 million users who read and publish. To utilise this successfully, remember to: Use stickers because they can add to the overall design and attractiveness of a story. Customize the stickers to fit your story. Go to Ssory Setting on your Instagram profile and turn on Allow Sharing so that others may be able to share your story. Utilise the Mention option to catch the attention of an influencer.

  7. 3. Videos and Livestreaming: Facebook and Instagram favour vertical videos. Snapchat is also an excellent platform for this, given that people watch clips on the platform over 10 billion times every day. Follow these tips to optimise your videos: Tell a story and focus on it. Don't make it obvious that you are marketing your product or service. Make sure that the first 10 seconds of a video is compelling. This is a make it or break it, as one in five viewers will immediately move on if the video does not interest them. Tailor your content to entertain and/or inform your target audience.

  8. Considering that at least half of consumers access content via a smartphone or tablet, it is without a doubt that more and more marketers will adapt to the vertical content environment. Make it readable; optimise your content for mobile. References: https://contentmarketinginstitute.com/2018/10/vertical-visuals-mobile/

  9. Source: HTTPS://DIGITALMARKETINGAUTHORITY.BLOGSPOT.COM/2018/ 10/GO-BACK-FEW-YEARS-AGO-AND-LOOK-AT.HTML

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