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YW Connect

YW Connect. February 5, 2015. Dara Richardson-Heron, M.D. CEO YWCA USA. Welcome to YW Connect. Our goal is to create deeper levels of engagement with YWCA local leadership We want to hear your feedback about critical initiatives introduced this year Agenda for today’s inaugural YW Connect

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YW Connect

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  1. YW Connect February 5, 2015

  2. Dara Richardson-Heron, M.D. CEO YWCA USA

  3. Welcome to YW Connect • Our goal is to create deeper levels of engagement with YWCA local leadership • We want to hear your feedback about critical initiatives introduced this year • Agenda for today’s inaugural YW Connect • Our Collective Impact: An updated structure and framework to help identify and measure our organization’s mission-related initiatives and outcomes • YWCA Brand Analysis: Insight into the philosophy and methodology of the brand audit and analysis

  4. Casey Harden VP Mission Impact YWCA USA

  5. Mission Impact Framework (MIF) and Theory of Change (TOC)

  6. Mission Impact Framework Summary The Mission Impact Framework will allow the YWCA collective to coordinate mission impact work and also acknowledges that each YWCA local association responds to the unique needs of their respective community. Additionally, the framework optimizes the YWCA’s competitive advantage as an organization providing systemic advocacy and with a local presence across the nation.

  7. Mission Impact Framework YWCA USA Signature Platforms The YWCA USA has three signature platforms that support the YWCA mission: YWCA is dedicated to eliminating racism, empowering women and promoting peace, justice, freedom and dignity for all. The signature platforms are focus areas of the YWCA’s collective mission impact work, including services and programs, as well as advocacy and public policy.

  8. Women’s Empowerment and Security Racial Justice and Civil Rights Women’s Health Mission Impact Framework YWCA USA Signature Platforms The three platforms are: • racial justice and civil rights • women’s empowerment and security • women’s health

  9. Racial Justice and Civil Rights Racial Justice and Civil Rights Women’s Empowerment Women’s Empowerment and Security Women’s Health and Safety Women’s Health -XXXXXXXXX -XXXXXXXXX -XXXXXXX -XXXXXXX -XXXXXXXX -XXXXXXXX Mission Impact Framework Signature Outcomes The YWCA USA and member associations work to achieve signature metrics for each signature platform over a period of years.

  10. Affordable Care Act Protection Racial Justice and Civil Rights Women’s Empowerment and Security Women’s Health Firearms Related DV Homicide Reduction Working and Family Agenda Ethnic and Racial Profiling Passage of CEDAW Mission Impact Framework Advocacy Priorities and Policies Additionally, the focused nature of a multi-year signature outcome in each platform area will allow the YWCA’s advocacy efforts added focus and further align all mission impact efforts.

  11. [for example] Week Without Violence Racial Justice and Civil Rights Women’s Empowerment and Security Women’s Health TBD [for example] Day to Eliminate Racism/Stand Against Racism Mission Impact Framework YWCA USA Events and Campaigns Special events, campaigns, and initiatives may support a signature platform and/or outcome goal.

  12. TBD Racial Justice and Civil Rights [for example] Domestic Violence Mission Impact Group Women’s Empowerment and Security Women’s Health [for example] Racial Justice Mission Impact Group TBD Mission Impact Framework Mission Impact Affinity Groups YWCA Mission Impact Groups engage YWCA leaders around mission-focused initiatives or projects in order to increase operational and/or mission capacity. Mission impact groups are strategic in nature and allow for the entire YWCA network to participate in the planning and implementation of goals in impact areas.

  13. TBD Racial Justice and Civil Rights Women’s Empowerment and Security Women’s Health TBD TBD Mission Impact Framework Model Programs YWCA USA will identify best practice programs that have activities and outcomes in alignment with a signature outcome/metric that are replicable, scalable, and can be offered to all YWCAs as a program option.

  14. Young Women Leadership Development Global Mission Impact Framework Commitments The YWCA USA has historically been involved in leadership development, empowerment of young women and advocating for women’s rights on the global stage. Those three commitments influence all aspects of the YWCA USA’s mission impact framework and priorities.

  15. YWCA Theory of Change Summary The legacy of the YWCA is a story about women developing and adopting a vision to transform the world around them. In organizational language, we call this a theory of change. The YWCA theory of change is comprised of three components: • Five Foundational Assumptions • Our Method or Continuum of Response to Social Issues • Three Signature Platforms The YWCA Theory of Change informs the Mission Impact Framework.

  16. A social justice framework requires engagement in current issues and concerns.* Democratic practice and plurality are fundamental to the YWCA association model. Women working across lines of difference can transform and improve life for all women. YWCA Theory of Change Five Foundational Beliefs Social problems should be addressed on multiple levels. All women cannot be empowered if we do not address the issues of race and racism.** These are the basic assumptions that inform the philosophy, work, style and structure of the YWCA. *As the mission of the YWCA has evolved, a social justice orientation replaced the centrality of religious identity. **This belief was institutionalized in 1946.

  17. Direct Service Issue Education Advocacy and Public Policy YWCA Theory of Change Method: Continuum of Response To effect lasting change, the YWCA is committed to addressing the needs of women and girls via direct-services in tandem with strategies of community issue education and public policy advocacy.

  18. Women’s Empowerment and Security Women’s Health Racial Justice and Civil Rights YWCA Theory of Change Platform Issues Over time, the work of the YWCA has settled into three primary areas of focus or signature platforms:

  19. YWCA Theory of Change & Mission Impact Framework The new mission impact framework is an intentional strategy designed to further focus our work in our platform areas through selected signature outcomes. These outcomes or metrics will provide us the opportunity to track, measure, and articulate our mission impact, locally and nationally. YWCA is dedicated to eliminating racism, empowering women and promoting peace, justice, freedom and dignity for all.

  20. Questions

  21. Marla Caulk COO YWCA USA

  22. Chris Lester Kim Riley Karine Bailly

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