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Report 72.0 - 2 nd Quarter Release -. Johannesburg 13 August 2013. General . International Developments: Q1 2013 US Trends: Slight decrease.
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Report 72.0- 2ndQuarter Release - • Johannesburg • 13 August 2013
General International Developments: • Q1 2013 US Trends: Slight decrease. • Newspaper circulation declined again during the six months ended March 31, but the dip was slight, a major change from a few years ago, when print circulation dove sharply every time new data was released. • Weekday daily decreased by 0.7 percent during the reporting period. • Sunday circulation was down more, off 1.4 percent, • The newspaper circ. declines have eased since the AAM adopted new measurement guidelines for 2012, including the addition of digital editions, which include tablet or smartphone apps, PDF replicas, metered or restricted-access websites, or e-reader editions. • News orientated magazines continue to lose single copy sales.
Local Developments: • Marketing Association awakes. • Prompted by the announced intention by NAB to withdraw from SAARF the MA has reacted firmly to the thinly veiled threats to withhold the media owners research contribution. Could this result in clarity in terms of : • “whose money is it? Absolutely, albeit the solution could be a shared funding. • Could this renewed marketer interests spread to other platforms? Probably. • Could we see a completely new SAARF as we go into 2014? Certainly. • Are Marketers going to play a more significant role in shaping AMPS. RAMS, TAMS etc? Without a doubt.
General Local Developments: • TV FTA Explosion of options for 2013 / 2014 • All indications are that SA marketers will be faced with 30+ FTA stations in 2014 and many more on Pay networks. The consequence will be: • Harder to build reach on this medium. • Increased cost of reach. • Opportunity will be created for other high reach media platforms to cash in on the chaos. • OOH Has been under measured. • AC Nielsen has been revealed for under measuring the advertising investment in OOH. • The suggestion is that the quantum is as much as 50%.
Rule Amendments effective 1st January 2013: • Amendment to definition of Single Copy Sales: “Sales to the distributor /seller must be on a sale or return basis”
Overall Economic Perspective Comment: Retail Sales increased by 2.8% in the 3 months ended April 2013, compared to the prior year. The main contributors were retailers in textiles, clothing and footwear. GDP at market prices increased by 1.9% year on year. The main increase was in Agriculture, Forestry & Fishing.
4 Year Total Newspaper Circulation Trend by Quarter: Comment: Total Newspapers decreased by 33,000 copies compared to the previous quarter.
4 Year Category Trend by Quarter:Daily Newspapers Comment: • Circulation has declined annually by 6.76% since 2009, equivalent to 466, 000 copies. • However, Q2 declined by 3.1% (47,000 copies), compared to Q1 2013.
4 Year Trend Analysis by Language Daily Newspapers Comment: English titles have declined by 7.6% annually (389, 000 copies) over the period. Afrikaans titles have declined by 6.4% annually (89,000 copies) over the period. Vernacular titles have increased by 2.9% annually (12,000 copies) over the period.
4 Year Trend Analysis: Coastal vs Inland Daily Newspapers Comment: Inland circulation declined annually by 8% (364,000 copies) over the period. However Q2 only declined by 3% compared to Q1. Coastal circulation declined annually by 4.3% (102,000 copies) over the period.
4 Year Category Trend by Quarter:Weekly Newspapers Comment: • Weekly newspapers reflect an erratic performance but remained static over the period. • Q2, however, declined by 1% compared to Q1.
4 Year Category Trend by Quarter:Weekend Newspapers Comment: Circulation has declined annually by 4.3% (429,000 copies) over the period. Q2 declined by 3.4 % (67,000 copies) compared to Q1.
4 Year Trend Analysis by Language:Weekend Newspapers Comment: English titles have declined annually by 5.7% (402,000 copies) over the period. Afrikaans titles have declined by annually by 5.1% (120,000 copies) over the period. Vernacular titles have grown annually by 16.1% (94,000 copies) over the period.
4 Year Category Trend by Quarter:Local Newspapers Comment: Local Newspapers have declined by 1.6% (32,000 copies) over the period. Q2, however, declined by 2% (9,000 copies) compared to Q1.
4 Year Category Trend by Quarter:Hybrid Newspapers Comment: Circulation has increased annually by 3.9% (24,000 copies) over the period. Q2, however, increased by 4.9% (8,000 copies) compared to Q1.
4 Year Category Trend by Quarter:Free Newspapers Comment: Distribution has increased annually by 7.6% (1,509,000 copies) over the period, although only increasing by 1.3% (81.000 copies) in Q2, compared to Q1.
4 Year Magazine Circulation by Quarter Comment: Total magazines increased slightly (64,000 copies) over the previous quarter. Consumer magazines decreased by 1.1% (70,000 copies) over the previous quarter.
4 Year Category Trend by Quarter:Consumer Magazines Comment: Circulation declined annually by 0.8% (277,000 copies) over the period, although performance over the past year has been particularly disappointing, declining by 13% (930,000 copies).
4 Year Category Trend by Quarter:Consumer Magazines - Home Comment: Circulation increased annually by 4.3% (116,000 copies) over the period. Q2 decreased by 20,000 copies compared to Q1.
4 Year Category Trend by Quarter:Consumer Magazines - Sport and Hobby Comment: Circulation increased by 1.9% annually (34,000 copies) over the period. However, Q2 declined by 2.2% (10,000 copies) compared to Q1.
4 Year Category Trend by Quarter:Consumer Magazines - Travel Comment: Circulation increased annually by 6% (64,000 copies) over the period, although reflecting a considerable fluctuation between 2011 and 2012, resulting from erratic annual titles.
4 Year Category Trend by Quarter:Consumer Magazines – Woman’s General Comment: This category has fluctuated considerably. Circulation declined by 1.7% annually (116,000 copies) over the period, although Q2 decreased by 4.2% (65,000 copies) compared to Q1.
4 Year Category Trend by Quarter:Business to Business Magazines Comment: Circulation has decreased by 1.2% (65,000 copies) over the period. .
Titles Showing Largest DeclineBusiness to Business Magazines
4 Year Category Trend by Quarter:B2B Magazines – Hospitality, Catering and Tourism Comment: Circulation declined annually by 12% (58,000 copies) over the period.
4 Year Category Trend by Quarter:Custom Magazines Comment: Circulation increased annually by 2.7% (1.303,000 copies) over the period. Q2 increased by 57, 000 copies compared to Q1.
4 Year Category Trend by Quarter:Custom Magazines – Entertainment Comment: Circulation increased annually by 10.2% (941,000 copies) over the period, and by 3.9% (117,000 copies) in Q2 compared to Q1.
4 Year Category Trend by Quarter:Custom Magazines – Retail Comment: Circulation increased annually by 0.25% (150,000 copies) over the period, although levelling off in Q2 compared to Q1.
4 Year Category Trend by Quarter:Free Magazines Comment: Circulation declined annually by 17.9%, over the period. Q2 increased by 28% (106,000 copies) compared to Q1, because of new titles.
