Redefining a Brand. Greg L. Hoover Sr. Vice President Chief Marketing Officer Atlas World Group. Branding Considerations. What are you really selling? What is the emotional touchpoint to the customer that hits what you are really selling?. Are they selling this…. …or this?. This….
Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author.While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server.
Greg L. Hoover
Sr. Vice President
Chief Marketing Officer
Atlas World Group
“This is the puppy…that chases the cat…and lives with the family…who relocated from San Jose to St. Paul…using the quality network that Atlas built.”
Revenues $511 $609 $785
Growth 19% 29%
Corp Mkt Share 17% 20% 27%
Overall Mkt Share 11% 14% 18%
Rank 6 4 2
Thanks for your time and with the family…who relocated from San Jose to St. Paul…using the quality network that Atlas built.”
for the invitation to join you this evening!