Redefining a brand
Download
1 / 36

Redefining a Brand - PowerPoint PPT Presentation


  • 125 Views
  • Uploaded on

Redefining a Brand. Greg L. Hoover Sr. Vice President Chief Marketing Officer Atlas World Group. Branding Considerations. What are you really selling? What is the emotional touchpoint to the customer that hits what you are really selling?. Are they selling this…. …or this?. This….

loader
I am the owner, or an agent authorized to act on behalf of the owner, of the copyrighted work described.
capcha
Download Presentation

PowerPoint Slideshow about ' Redefining a Brand' - beate


An Image/Link below is provided (as is) to download presentation

Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author.While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server.


- - - - - - - - - - - - - - - - - - - - - - - - - - E N D - - - - - - - - - - - - - - - - - - - - - - - - - -
Presentation Transcript
Redefining a brand

Redefining a Brand

Greg L. Hoover

Sr. Vice President

Chief Marketing Officer

Atlas World Group


Branding considerations
Branding Considerations

  • What are you really selling?

  • What is the emotional touchpoint to the customer that hits what you are really selling?









Who is our customer
Who is our customer?

  • 1973

    • 77% traffic mgrs

    • 5% HR

    • Avg buyer was male, early 50’s


Who is our customer1
Who is our customer?

  • 2005

    • 2% traffic mgrs

    • 79% HR/Benefits

    • 58% women

    • Avg buyer is female, early 30’s


So what are we selling
So, what are we selling?

  • Comfort

  • Dependability

  • Loyalty

  • “Relax, we have it handled…”


“This is the puppy…that chases the cat…and lives with the family…who relocated from San Jose to St. Paul…using the quality network that Atlas built.”


Did it work
Did it work? with the family…who relocated from San Jose to St. Paul…using the quality network that Atlas built.”

199520022005

Revenues $511 $609 $785

Growth 19% 29%

Corp Mkt Share 17% 20% 27%

Overall Mkt Share 11% 14% 18%

Rank 6 4 2


Kudos to our partners
Kudos to our partners with the family…who relocated from San Jose to St. Paul…using the quality network that Atlas built.”

  • Daniel, Burton, Dean

    Evansville

  • Fire and Rain Productions

    Evansville

  • Hetrick Communications

    Indianapolis


Thanks for your time and with the family…who relocated from San Jose to St. Paul…using the quality network that Atlas built.”

for the invitation to join you this evening!


ad