Chapter 8 Looking at International Strategies . OBJECTIVES . 1. Define international strategy and identify its implications for the strategy diamond . 2.
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Chapter 8Looking at International Strategies
Source: Recreated from www.business-standard.com/general/pdf/113004_01.pdf.
Increased distance between Cuba and US
Strategic alliances (within dotted areas)
Source: Adapted from Pan, Y. and D. Tse, “The Hierarchical Model of Market Entry Modes,” Journal of International Business Studies, 31 (2000), 535-545
Source: Examples drawn from in Gupta, A., and V. Govindarajan, “Managing Global Expansion: A Conceptual Framework,” businessHorizons, March/April 2002, 45-54
Source: Bartlett, C., S. Ghoshal, & J. Birkenshaw, Transnational Management (New York: Irwin, 2004)