Chapter 3 International Expansion Strategies. International development phases. Phase 1: Initial market entry Phase 2: Local market expansion Phase 3: Globalization. Choosing which markets to enter. Opportunities and threats are assessed at two different levels:
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Chapter 3International Expansion Strategies
Opportunities and threats are assessed at two different levels:
Internal export audit, “diagnostic export”
Choice of target markets is based on two different alternatives:
Simultaneous entry vs. sequential entry