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Social Psychology. Kimberley A. Clow Login: psych20-003 Password: greentea. Outline. Social Psychology Helping Who we help When we help Influence of Groups Social Facilitation Social Loafing Attraction Beauty

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Social Psychology

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Social psychology

Social Psychology

Kimberley A. Clow

Login: psych20-003

Password: greentea



  • Social Psychology

    • Helping

      • Who we help

      • When we help

    • Influence of Groups

      • Social Facilitation

      • Social Loafing

    • Attraction

      • Beauty

      • Love

Social psychology1

Social Psychology

  • Definition

    • Social psychology is the scientific study of the way in which people’s thoughts, feelings, and behaviour are influenced by the real or imagined presence of other people

    • Emphasizes the situational factors that affect behaviour



Who do we help



% Helping








Genetic Relatedness

Who Do We Help?

Social factors

Social Factors

  • Similarity

  • Responsibility

Kitty genovese

Kitty Genovese

The process of helping

The Process of Helping

Smoke filled room

Smoke Filled Room





% Reporting Smoke













Minutes Passed Since Smoke Started


Three Person Group

Decision stages helping

Decision Stages  Helping

Do groups help or hinder

Do Groups Help or Hinder?

  • What influence do groups have?

    • Do you perform better in a group?

    • Do you perform worse in a group?

    • Do groups alter the way you behave?

Social psychology

Presence of Others

Physiological Arousal

On well-mastered or simple tasks dominant response is right

On difficult or complex tasks dominant response is wrong

Dominant Responses

Improved Performance

Impaired Performance

Social loafing

Social Loafing

  • Told to clap or cheer as loud as you can

  • Wearing headphones

    • Hearing others clap or cheer

    • Can’t hear themselves

Facilitation vs loafing

Facilitation vs. Loafing

When do people join groups

When Do People Join Groups?

  • When they believe they would fail on their own

    • Stereotypical male vs. female tasks

  • When they want information

  • When they don’t want to face an uneasy situation alone

Another shocking study

Another Shocking Study…

  • Women giving shocks

    • KKK outfits

    • Nurse uniforms

  • Deindividuation

    • Losing one’s sense of personal identity

      • More susceptible to the cues in the situation?

Social psychology

After discussion, the group that initiallyfavored grad school would be even more strongly in favor

Conversely, the group that initially disfavoredgrad school would be even more opposed

Definite GO

Attitude Towards Grad School


Definite NO

(Get A Job!)

After Group Discussion

Before Group Discussion

What about attraction

What About Attraction?

  • Influencing Factors

    • Similarity

      • Personality, attitudes, interests, physical features

    • Proximity

      • College dorm study

    • Familiarity

      • Mere exposure

    • Physical Attractiveness



Which of these three faces do you prefer?

1 2 3

Social psychology

Beauty Across Time

  • Beauty in the 1950s.

  • Recognize “her”?

  • Beauty in the 1980s.

  • Recognize “her”?

The matching principle

The Matching Principle

  • People tend to date others of similar attractiveness and with similar attitudes

Situational determinants

Situational Determinants

Getting acquainted study

Getting Acquainted Study

  • Men and women talk over intercom

  • Men shown pictures

  • Attractive or unattractive

Beauty is good stereotype

Beauty Is Good Stereotype

Male’s Male’s Female’sExpectations Behavior Behavior

Many types of love

Many Types of Love

Love changes

Love Changes

  • People involved in serious relationships rate beautiful models as less attractive

  • The more committed the person, the less they reciprocate interest from another attractive other

  • Some people switch attachment styles in response to relationship experiences

  • People married to dissimilar partners change their personalities more over the years

Problem factors

Problem Factors

  • Too much dissimilarity

  • Boredom

  • Changes in reciprocal evaluations and attributions

  • Jealousy

  • Inequity

  • Temperament

  • Exchange Orientation

How to communicate

How to Communicate

  • Some helpful rules

    • Positive framing

    • Express appreciation

    • Avoid silent treatment

    • Don’t pretend to be a psychologist

    • Speak for yourself, not your partner

    • Say it directly

    • Nothing nice to say? Then keep quiet

  • Login