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Welcome

Welcome. Springboard Session November 18, 2011. Question. Welcome. How do we expand the visibility of Pink Tulip Project as a marketing tool to increase the awareness, name recognition and use of Maine Cancer Foundation grants?. Mission.

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Welcome

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  1. Welcome Springboard Session November 18, 2011

  2. Question Welcome How do we expand the visibility of Pink Tulip Project as a marketing tool to increase the awareness, name recognition and use of Maine Cancer Foundation grants?

  3. Mission • To improve the health and well-being of Maine people by funding: • Scientific laboratory, clinical and outcomes cancer research • Professional and public education regarding knowledge and advances in cancer medicine • Support programs for patients, survivors, their family and friends Welcome

  4. History Welcome • MCF • Established 1976 • Special events significantly increased grants • Statewide reach has not increased at same rate • Public knowledge of MCF beyond events is low • Pink Tulip Project • Fundraising garden model • Sponsors important but limited in early years • Publicly visible gardens

  5. MCF Revenue & Expenses Welcome $2.5M $2M

  6. Signature Events • Mary’s Walk • Sunday before St. Patrick’s Day • Established 1999 • Cure Breast Cancer for ME Luncheon • Early October • Established 2003 • Pink Tulip Project • October/May • Established 2006 • Tri for a Cure • Summer • Established in 2008 Welcome

  7. Challenges Welcome • Statewide visibility of project • Limited personnel resources • Geographic location of MCF office in Southern Maine limits local volunteer recruitment and outreach • Clear link between Pink Tulip brand and MCF

  8. Opportunities • Location of gardens unrestricted by geography • Participation open to all ages and abilities • Two seasonal focal points per year • Occurs statewide simultaneously • Creative opportunities for participants • Local volunteer involvement Welcome

  9. Resources Welcome • Small Steering Committee • MCF staff of three (part-time on project) • Websites, Email capabilities, Facebook • Sponsors • Grant Recipients • Van Engelen bulb distributors

  10. What Will Success Look Like? • Pink Tulip Project: • There will be a recognized connection between Pink Tulip gardens and Maine Cancer Foundation • We will have publicly visible gardens in every county • Regional Steering Committees will be formed • Maine Cancer Foundation: • The public will recognize MCF name, brand and • mission • MCF will see more requests for funding Welcome

  11. Question Welcome How do we expand the visibility of Pink Tulip Project as a marketing tool to increase the awareness, name recognition and use of Maine Cancer Foundation grants?

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