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The Book Industry By the Numbers

What’s Happening in the US Book Market?. The Book Industry By the Numbers. Hello. . My name is: Nadine Vassallo Project Manager, Research & Information BISG. Hello. . And BISG is: The US book industry trade association for research, education, and best practices. How big is the

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The Book Industry By the Numbers

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  1. What’s Happening in the US Book Market? The Book IndustryBy the Numbers

  2. Hello. My name is: Nadine Vassallo Project Manager, Research & Information BISG

  3. Hello. And BISG is: The US book industry trade association for research, education, and best practices.

  4. How big is the US market? 60,000 publishers $27 billion in revenue

  5. Market stability

  6. Trade dominated industry

  7. Digital growth in trade

  8. Print’s not dead

  9. E-growth slowing

  10. A New Opportunity: Digital Book Subscriptions

  11. The subscription economy • Subscription has taken hold in the movie, TV, music industries, and more… Thanks to our sponsor

  12. Dominant Subscription Models The subscription economy

  13. Is this the end of ownership?

  14. Dominant Subscription Models

  15. What do publishers think? • Subscription is inevitable • 84% predict positive impact over next 5 years Thanks to our sponsor

  16. What do publishers think? • Biggest benefit: chance to reach new customers • Biggest concern: cannibalization of physical sales Thanks to our sponsor

  17. Market segments • Scholarly presses most likely to work with aggregators, libraries Thanks to our sponsor

  18. Market segments • Future of textbook publishing in Integrated Learning Systems Thanks to our sponsor

  19. Market segments • Professional publishers have established consumer relationships; continue to sell direct Thanks to our sponsor

  20. Market segments • Trade publishers beginning to join subscription services Thanks to our sponsor

  21. Open issues • Access vs. ownership • Breadth vs. depth Thanks to our sponsor

  22. Dominant Subscription Models Companies to watch

  23. Understanding US Ebook Buyers

  24. Maturing consumers

  25. Mixing formats

  26. Meet the “Power Buyer”

  27. Female 45-54 years old Clerical worker or homemaker Kindle user

  28. Acquisition

  29. Devices

  30. Devices

  31. All about affordability

  32. All about affordability

  33. Genre

  34. Genre

  35. ”We’ve learned how to move immersive reading from paper to screen in a way that satisfies the consumer.”

  36. What enhancements do readers want?

  37. Reader preferences Would you be willing to pay more for an ebook if it was published by a traditional publisher (rather than self-published)?

  38. The author perspective Source: 2014 Digital Book World/Writer’s Digest Survey

  39. The author perspective Source: 2014 Digital Book World/Writer’s Digest Survey

  40. ”The beauty of self-publishing is the ownership and control of one’s work.”

  41. In conclusion: The opportunities are endless!

  42. What’s next for BISG? • 2013 sales report • Digital content usage in public libraries • K-12 educational materials

  43. Thank you! Nadine Vassallo Project Manager, Research & Information Book Industry Study Group nadine@bisg.org @BISG

  44. #bokdagen2014

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