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Welcome to Our Elevator Speech

Welcome to Our Elevator Speech. At BetterDogFood (.COM!!) We GIVE you the dog and then SELL you the dog food. BetterDogFood (.COM!!) A Hot Internet Startup Experienced Management Original Idea Ability To Execute (The Idea, Not the Dog). The Basic Idea. The Idea:

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Welcome to Our Elevator Speech

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  1. Welcome to Our Elevator Speech At BetterDogFood (.COM!!) We GIVE you the dog and then SELL you the dog food. • BetterDogFood (.COM!!) • A Hot Internet Startup • Experienced Management • Original Idea • Ability To Execute (The Idea, Not the Dog) OVERVIEW OF MARKET OPPORTUNITY: BetterDogFood (.Com!)

  2. The Basic Idea • The Idea: • We give you the dog and then sell you the dog food! • Our Value Proposition: • Everybody Likes Dogs • Our Unfair Competitive Advantage: • We Thought of the Idea First! • Our Sustainable Competitive Advantage: • Everybody Likes Dogs • Everybody Else Likes Cats OVERVIEW OF MARKET OPPORTUNITY: BetterDogFood (.Com!)

  3. The Company • Proven Ability To Execute • Founded Two Months Ago • Experienced Management Team With Unrivaled Commitment • All Employees Have Stock Options • All Employees Own Dogs • .COM Experts! • Our Team Members Have Worked In 30 Startups Over the Last TWO YEARS! OVERVIEW OF MARKET OPPORTUNITY: BetterDogFood (.Com!)

  4. The Market • The Centers for Disease Control estimates that dogs bite more than 4.7 million people a year in the U.S., with more than 800,000 attacks serious enough to warrant medical care and more than half involving children. • This Proves the Market WANTS a BetterDog! • Our Dogs Carry Bite Insurance: We Address the Market Need! • In 1996 there were approximately 52.9 million dogs and 59.1 million cats living in households in the United States. • Since People Like Dogs Better, We Will Attack This 6.2 Million Dog Market Gap! OVERVIEW OF MARKET OPPORTUNITY: BetterDogFood (.Com!)

  5. The Product Cycle • People Want Dogs • We Go For the Kids: “Hey Kids? Want a Dog? • We Ship The Dog • A State-of-the-Art Logistical Center • Dogs Are Shipped Hungry: They WANT food! • We Sell The Dog Food • The Sweet Spot! • Dog Food Has a 39% Gross Margin! • We IPO! OVERVIEW OF MARKET OPPORTUNITY: BetterDogFood (.Com!)

  6. Market Expansion • Dogs Are Just the Beginning! • We’ve Developed a General-Purpose Paradigm • Dogs Test The Paradigm • Amazon Started With Books, We Start With Dogs • Market Expansion • Cats • Birds • “Save the Owl” Campaign Seeds Market • Unlimited Potential! • No Technical Limitations • Ability To Scale! OVERVIEW OF MARKET OPPORTUNITY: BetterDogFood (.Com!)

  7. Developer Relations • Internet-Savvy Community Relations • www.DoggieBlog.Com: Award-Winning Daily Diary (“Blog”) by a Dog • We Pioneered the Blogs for Dogs Concept • www.DoggieRing.Com: We Coalesce the Marketplace by Linking Internet Content Developers Into Our “Web Ring.” • Edog! • Partner With Epinions.com • Love It! • Hate It! OVERVIEW OF MARKET OPPORTUNITY: BetterDogFood (.Com!)

  8. Investors • Pioneering Investor Relations Program • “You give us your dog and we give you stock!” • Loyal Investor Base • Supply of Dogs! • Company Has Raised 3 Rounds • Name-Brand Investors! • Ready To Go Public! • Albanian SEC S-1 Filed • Road Show Scheduled OVERVIEW OF MARKET OPPORTUNITY: BetterDogFood (.Com!)

  9. Summary • Run With the Pack! • BetterDogFood Is a Better .Com! • A Clever Idea • A Commitment to Quality • Cute Dogs • Unrivaled Market Opportunity • Everybody Likes Dogs • All Dogs Eat Dog Food • BetterDogFood (.Com!): We give you the dog and then sell you the dog food. OVERVIEW OF MARKET OPPORTUNITY: BetterDogFood (.Com!)

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