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Week 1: Introduction. MIS 3537: Internet & Supply Chains Prof. Sunil Wattal. Introductions. Write on the index cards Name Major / Minor Recent Internships / Industry Experience What brings you here? Read introductions aloud. Have you ever wondered ….

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Week 1 introduction l.jpg

Week 1:Introduction

MIS 3537: Internet & Supply Chains

Prof. Sunil Wattal


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Introductions

Write on the index cards

  • Name

  • Major / Minor

  • Recent Internships / Industry Experience

  • What brings you here?

    Read introductions aloud


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Have you ever wondered …

  • How successful companies differentiate

    • Why makes Walmart one of the largest companies in the world?

    • How Team Obama achieved a record turnout in the elections?

  • Digital Products

    • How did Netflix become a dominant player in the DVD rental market?

    • Are you an Apple supplier?


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Have you ever wondered …

  • Is outsourcing always good?

    • Why did the employee at one of Apple’s suppliers commit suicide?

    • How did Mattel toys get contaminated with lead paint?

  • How to globalize?

    • How to compete in a global world?

    • Is your innovation process global

      ….. and many more!


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What this course is about?

  • Everything about supply chains

    • Basics

    • Impact of IT

    • New models of competition

    • Competing as a network

    • Innovations in supply chains

    • Ethics and ‘green’ supply chains


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Practical Relevance of the Course

  • MIS Majors

    • IT in supply chain

    • Career Opportunities

  • Non MIS majors

    • Cost cutting

    • Innovation

    • New markets


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Course formalities

Syllabus

Office Hours

Lecture slides

Evaluations

Group Work

Preparing for class


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Learning Objectives

Key concepts in supply chains

Trends in supply chain


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What is a Supply Chain?

YOU

P&G or other

manufacturer

WalMart or

3rd party DC

WalMart

Supermarket

Customer wants

detergent and goes

to Walmart

Plastic

Producer

Tenneco

Packaging

Chemical

manufacturer

(e.g. Oil Company)

Chemical

manufacturer

(e.g. Oil Company)

Paper

Manufacturer

Timber

Industry

Source: Sunil Chopra and Peter Meindl ‘Supply Chain Management’ Prentice Hall, 2006


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What is a supply chain?

  • Also known as a “logistics network”

  • Consists of

    • Suppliers

    • Manufacturing centers

    • Raw materials

    • Work-in-process inventory

    • Finished products

    • Warehouses

    • Distribution centers

    • Retail Outlets


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What constitutes a supply chain?

  • Flow of materials

  • Financial Flow

  • Flow of information

    • That’s where IT fits in

  • Technology in a supply chain

    • Hardware

    • Software

    • Networking

    • Communications / Extranets / VPN

    • Processes


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Supply chain management

  • A set of approaches utilized to efficiently integrate suppliers, manufacturers, warehouses and stores

  • Goals

    • To produce and distribute merchandise at right quantities, to the right locations at the right time

    • Minimize system-wide costs while satisfying system-level requirements


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Supply chain management

  • Decisions about the structure of the supply chain and what processes each stage will perform

  • Strategic supply chain decisions

    • Locations and capacities of facilities

    • Products to be made or stored at various locations

    • Modes of transportation

    • Information systems

  • Supply chain design must support strategic objectives

  • Supply chain design decisions are long-term and expensive to reverse – must take into account market uncertainty

Source: Sunil Chopra and Peter Meindl ‘Supply Chain Management’ Prentice Hall, 2006


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Knowledge Check

  • Form groups of 4-5 students and explain the following terms

    • Cycle Time

    • Process & Capacity Planning

    • Sourcing

    • Contract manufacturing

    • Inventory Policies

    • Vendor Managed Inventory

    • Distribution Network

    • Transportation

    • Lead Time

    • Lot Sizing

    • Incentive Alignment

    • Revenue Management

    • Demand Forecasting

    • Customization

    • Push/Pull Supply Chains


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Why supply chains are important

  • Cost Efficiency

    • (Walmart)

  • Complexity

    • (Walmart)

  • Agility

    • (Gap)

  • Need for innovation

    • (iPhone APIs)

  • Blurred organizational boundaries

    • (Cisco)


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Learning Objectives

Key concepts in supply chains

Trends in supply chain


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Factors driving supply chain

  • Information technology

  • Global suppliers / customers / competition

    • Companies are born global

  • Shorter product cycles / Clockspeed

  • Customized products

  • Need for collaboration


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Trends in Supply Chains

  • Virtualization

  • Share the Supply Chain

  • Collaboration

  • Virtual sourcing

    • Materials and manpower

  • Global Information Technology Standards

  • Increased Awareness

    • Sustainability

    • Product safety


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Shifts in Supply Chain Management

  • Shift 1: From Cross-Functional Integration to Cross-Enterprise

    • Old question: how do we get the various functional areas of our company to work together to supply product to immediate customers?

    • New question: how to record and activities across companies, as well as across internal functions, to supply product to the market?

  • Shift 2: From Physical Efficiency to Market Mediation.

    • Old question: how do we minimize the costs our company incurs in production and distribution of our products?

    • New question: how do we minimize the cost of matching supply and demand while continuing to reduce the costs of production and distribution?

  • Shift 3: From Supply Focus to Demand Focus.

    • Old question: how can we improve the way we supply product in order to match supply and demand better, given the demand pattern?

    • New question: how can we get earlier demand information or affect the demand pattern to match supply and demand?


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Shifts in Supply Chain Management

  • Shift 4: From single company, product design to collaborative, concurrent product, process and supply chain design

    • Old question: how should our company design products to minimize product cost (our cost of materials, production, and distribution)?

    • New question: how should collaborators designed the product, process, and supply chain to minimize cost?

  • Shift 5: From cost reduction to breakthrough business models.

    • Old question: how can we reduce our company's production and distribution costs?

    • New question: what new supply chain and marketing approach would lead to a breakthrough in customer value?

  • Shift 6: From mass-market supply to tailored offerings.

    • Old question: how should we organize our company's operations to serve the mass-market efficiently while offering customized product?

    • New question: how should we organize a supply chain to serve each customer or segment uniquely and provide a tailored customer experience?


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Areas of Supply Chain Focus

In-Store Logistics: includes in-store visibility, shelf-ready products, shopper interaction

Collaborative Physical Logistics: shared transport, shared warehouse, shared infrastructure

Reverse Logistics: product recycling, packaging recycling, returnable assets

Demand Fluctuation Management: joint planning, execution and monitoring


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Next week…

The impact of the Internet on supply-chain strategies

From the “first click” to the “last mile”


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